[GRAND Survey] Elevator Signage Ranks #1 in Trust, Focus, and Memory for B2B Decision Makers

GRAND Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; CEO: Hitoshi Sakagami; Mitsubishi Estate Group), operator of the office building media 'GRAND,' has published the results of its original 'Daily Life Survey' conducted in January 2026. The study compared B2B decision-makers who frequent office buildings (n=311) against general consumers (n=1,035) to evaluate nine types of advertising media across four key metrics.

According to the findings, elevator signage secured the top spot in three out of four indicators: 'Trust' at 75.1%, 'Focused Viewing' at 71.4%, and 'Memory Retention' at 74.1%. Notably, in terms of trust, it outperformed television commercials (63.8%) by 11.3 percentage points. Furthermore, it ranked second in 'Low Stress' (46.5%), closely following station platform signage.

The report attributes this success to four structural advantages: 1) 'Forced Visibility' in a captive environment, 2) 'Repetitive Exposure' averaging 2 to 10 times daily, 3) 'High Target Purity' with 99% of viewers being business professionals, and 4) a high-quality viewing experience that combines trust, focus, and low stress. A comprehensive 15-page report detailing these comparisons is now available for free download.