[GRAND Survey] Elevator Signage Ranks #1 in Trust, Focus, and Memory for B2B Decision Makers
GRAND Co., Ltd. (Mitsubishi Estate Group) released a survey showing elevator signage as the most effective medium for B2B decision-makers, ranking 1st in trust (75.1%), focus, and memory among 9 media types, surpassing TV commercials.
📋 Article Processing Timeline
- 📰 Published: May 29, 2026 at 19:00
- 🔍 Collected: May 30, 2026 at 22:37 (27h 37m after Published)
- 🤖 AI Analyzed: May 30, 2026 at 22:41 (3 min after Collected)
GRAND Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; CEO: Hitoshi Sakagami; Mitsubishi Estate Group), operator of the office building media 'GRAND,' has published the results of its original 'Daily Life Survey' conducted in January 2026. The study compared B2B decision-makers who frequent office buildings (n=311) against general consumers (n=1,035) to evaluate nine types of advertising media across four key metrics.
According to the findings, elevator signage secured the top spot in three out of four indicators: 'Trust' at 75.1%, 'Focused Viewing' at 71.4%, and 'Memory Retention' at 74.1%. Notably, in terms of trust, it outperformed television commercials (63.8%) by 11.3 percentage points. Furthermore, it ranked second in 'Low Stress' (46.5%), closely following station platform signage.
The report attributes this success to four structural advantages: 1) 'Forced Visibility' in a captive environment, 2) 'Repetitive Exposure' averaging 2 to 10 times daily, 3) 'High Target Purity' with 99% of viewers being business professionals, and 4) a high-quality viewing experience that combines trust, focus, and low stress. A comprehensive 15-page report detailing these comparisons is now available for free download.
According to the findings, elevator signage secured the top spot in three out of four indicators: 'Trust' at 75.1%, 'Focused Viewing' at 71.4%, and 'Memory Retention' at 74.1%. Notably, in terms of trust, it outperformed television commercials (63.8%) by 11.3 percentage points. Furthermore, it ranked second in 'Low Stress' (46.5%), closely following station platform signage.
The report attributes this success to four structural advantages: 1) 'Forced Visibility' in a captive environment, 2) 'Repetitive Exposure' averaging 2 to 10 times daily, 3) 'High Target Purity' with 99% of viewers being business professionals, and 4) a high-quality viewing experience that combines trust, focus, and low stress. A comprehensive 15-page report detailing these comparisons is now available for free download.
FAQ
BtoB決裁者が最も信頼している広告メディアは何ですか？
GRAND株式会社の調査によると、エレベーターサイネージが75.1%で1位となり、テレビCM（63.8%）を11.3ポイント上回っています。
エレベーターサイネージが他の媒体より優れている指標は？
「信頼している」「集中して見ている」「記憶に残る」の3つの指標において、調査対象となった9媒体の中で1位を獲得しています。
エレベーターサイネージ視聴者の特徴は？
視聴者の99%がビジネスパーソンであり、ターゲット純度が極めて高いことが特徴です。
調査のサンプル数と対象者は？
ビジネスパーソン2,071名のうち、GRAND接触者かつサービス導入の決裁権を持つ311名を抽出して一般生活者と比較しています。
エレベーターサイネージが高い効果を発揮する理由（構造的優位性）は？
閉鎖空間での強制視認、1日複数回の反復接触、ビジネス層への高いターゲット純度、および低ストレスな視聴環境の4点が挙げられます。