New Shades of "terra Color Treatment" Launched: A New Proposal for Salon Color Fading Issues, Long-Lasting Color in 5 Minutes Once a Week

Henkel Consumer Brands, Schwarzkopf Professional, will launch new shades (Raspberry Pink and Sand) of "terra by ESSENSITY" color treatment on Thursday, June 4, 2026.

With the addition of these new shades, a wider range of proposals tailored to salon colors will be possible.

## Development Background

In recent years, there has been an increase in users concerned about fading and damage after hair coloring, leading to a growing need to "maintain color without damaging hair." Indeed, a survey shows that 83% of respondents want to "use an item that can maintain color while suppressing damage."

Against this background, this product is being developed as a product that can maintain salon-quality results at home.

## LINE UP - 5 Colors Linked with Salon Colors -

This launch adds popular warm-toned Raspberry Pink and Sand, which are also popular in salon colors.

The full lineup of 5 colors, linked with "terra by ESSENSITY" alkali colors, now allows for home care proposals tailored to salon colors.

## INGREDIENTS

### Clay

Clay, born in nature over hundreds of millions of years.

Excavated from deep underground, clay is a 100% pure natural material condensed with the energy of the earth. Rich in minerals and possessing unique properties, it is once again attracting attention in various fields as a new therapy tool for urban life. The mystery of nature, not just plants, for the beauty modern women seek.

### Baobab

Baobab, grown in arid regions, has high water retention and antioxidant power.

Luxurious oil extracted from baobab is used. It fills dry hair with moisture to the ends, while leaving a light finish.

### Floral Citrus Rose (Natural Fragrance)

A gorgeous scent that soothes the mind, with delicate rose floral notes mixed with sparkling orange and green reminiscent of a forest. It relieves tension and anxiety, leading to a relaxed mode.

### Main Ingredients

- Kaolin Clay (base)
- Baobab Oil (conditioning ingredient)
- Botanical Alkanes* (hair protection)
- Shea Butter, Almond Oil, Coconut Oil (protection, moisturizing, shine)
- Organic Calendula Flower Extract (moisturizing)
- Floral Citrus Rose (100% natural fragrance)

* (C9-12) Alkane, (C15-23) Alkane