[First Landing in Japan] got2b Launches 3 Types of 'Styling Hair Mascara' to Tame Bangs and Flyaways

The hair cosmetic brand "got2b," which incorporates salon techniques and knowledge into home care products, will launch "Styling Hair Mascara (all 3 types)" exclusively at Don Quijote stores nationwide* on Tuesday, April 7, 2026.

Styling bangs, which significantly influence facial impressions, has become a daily routine, especially among Gen Z. Furthermore, there is a strong commitment to changing nuances according to mood and occasion. Among these, creating delicate textures such as a sense of lightness, bundles, and transparency is highly popular on social media, leading to an increasing demand for styling items that can easily adjust nuances and offer strong hold.

got2b's "Styling Hair Mascara" comes in three types: for naturally tidying hair flow, for adding shine and cohesion, and for strong hold against sweat and humidity for long hours. This lineup allows users to choose based on the desired finish, according to their TPO (Time, Place, Occasion) and mood.

This series is designed to be easy to use both for morning preparations and touch-ups on the go. With a generous capacity, it can be quickly tidied up even when busy, and the easy-to-handle small brush allows for pinpoint application to desired areas, achieving both a neat and relaxed look.

*Some stores may not carry the product.

got2b Styling Hair Mascara

New Release on Tuesday, April 7, 2026, 1 item, 3 types

Manufacturer's suggested retail price: 1,078 yen (tax included) (980 yen excluding tax)

Type names: Natural, Moist Keep, Waterproof (all 3 types)

Volume: 16mL

Sales location: Pre-sale exclusively at Don Quijote stores nationwide*

*Some stores may not carry the product.

https://got2b.jp/lineup/styling-hairmascara/

got2b Styling Hair Mascara All 3 Types

FEATURES Product Features

got2b Styling Hair Mascara, choose by finish

・ A point mascara that naturally tidies fine flyaways on bangs and sides with a single application.

・ 3 types to choose from according to TPO and mood: Natural, Moist Keep, and Waterproof.

・ Large capacity (international size), ideal for daily use.

・ Easy to use for morning styling and touch-ups on the go.

Item

Natural

Moist Keep

Waterproof

Hold (5 levels)

2 / 5 (★★☆☆☆ Weak)

4 / 5 (★★★★☆ Strong)

5 / 5 (★★★★★ Very Strong)

Type Name

Natural

(Hair flow correction)

Moist Keep

(Moisturizing × Shine × Hold)

Waterproof (Humidity/Sweat resistant)

Feature

Naturally corrects flyaways Tidies up naturally

Moisturizes while

maintaining shine hold

Unbeatable against humidity

Ironclad bangs hold

Concern

People who want natural tidiness / People concerned about flyaways

People who don't want to mess up their styling + are concerned about dryness

People whose bangs easily collapse due to humidity/sweat

Texture

Light gel, non-sticky

Thick gel, adds shine

Thick gel, adheres perfectly

Brush

Short-bristle brush for gentle application

Unique smart brush for pinpoint application

Unique smart brush for precise application and collapse resistance

Finish

Natural finish

Shiny bangs held until evening

Humidity-resistant, collapse-proof finish

Volume

16mL Large capacity

(Common)

16mL Large capacity

(Common)

16mL Large capacity

(Common)

Scent

Floral Fruity

Sweet Floral

Unscented

HOW TO USE

Pull the cap straight out, wipe off excess liquid from the brush several times at the mouth of the container, then use the brush to tidy up any short or unruly hairs and eyebrows.

*For Natural type only, shake the bottle lightly a few times before use.

How to use (flyaways, bangs, face-framing hair, stray hairs)

About got2b

Born in Europe and America with the desire to allow people to easily enjoy bleached hair even at home, got2b is the No. 1*1 hair cosmetic brand in bleach-on-color sales that pursues damage-free results while enabling self-expression. It incorporates salon techniques and knowledge into home care products, offering a variety of products equipped with "Bonding Technology" that protects and strengthens hair*2 from damage, including bleach, colorants, and hair care.

*1 got2b series / Intage SRI+ / Combined bleach market and fashion semi-permanent market / January 2023 - December 2025

*2 By bonding treatment

got2b Official Website　https://got2b.jp/

Product Inquiries

Henkel Consumer Brands / Customer Service

03-5783-4271 (Reception: 10:00-12:00 / 13:00-17:00, excluding Saturdays, Sundays, and public holidays)