Solving Customer Acquisition Challenges for SMEs and Small Businesses: Using Subsidies When You 'Can't Afford High Advertising Costs'

Subsidy rate of 2/3, up to 500,000 yen (up to 2 million yen under special conditions). A wide range of customer acquisition measures, including website production, SEO, SNS management, and web advertising, are eligible for the subsidy. Includes free initial consultation and application support.

Goodlaugh Inc. (Headquarters: Higashinada-ku, Kobe, Hyogo Prefecture; Representative Director: Masatsugu Komaki), a company specializing in web marketing support, has begun offering free consultations for small and medium-sized enterprises (SMEs) and small businesses facing customer acquisition challenges. The consultations focus on leveraging the 'Small Business Sustainability Subsidy' to strengthen website production and web marketing. This subsidy is a non-repayable support system with a 2/3 subsidy rate and a maximum of 500,000 yen (up to 2 million yen under special conditions). It covers a wide range of market development expenses, including website production, SEO measures, SNS management, and web advertising costs.

◆ Background: The Common Challenge for SMEs: 'We want to attract customers, but we can't afford the costs' 'We don't get inquiries from our website,' 'We want to start SNS or advertising but don't know where to begin,' 'We cannot allocate a large budget for advertising costs'—these concerns are common customer acquisition challenges for many SMEs and small businesses. However, while businesses hesitate to invest in web marketing, the gap between them and their competitors continues to widen.

Goodlaugh has established a support system to solve this 'want to but can't' dilemma by combining it with government subsidy programs, allowing businesses to start effective customer acquisition measures while significantly reducing costs.

◆ What is the Small Business Sustainability Subsidy? The Small Business Sustainability Subsidy is a system where the government supports sales promotion activities conducted by SMEs and small businesses. The main features are as follows:

[Table] Item: Content Subsidy Rate: 2/3 Maximum Subsidy Amount: Up to 500,000 yen (Special quota available: up to 2 million yen) Eligible Expenses: Website production, SEO, SNS management, web advertising, photo/video shooting, logo production, etc. Frequency of Public Offering: Several times a year, with a high adoption rate Application Requirements: A business plan must be created (Goodlaugh provides support)

By utilizing this non-repayable subsidy, 'aggressive marketing investment,' which would normally be avoided due to cost concerns, becomes achievable.

◆ Web Marketing Measures Implementable via Subsidy Goodlaugh consistently proposes and implements the following measures using the subsidy:

Website Production / Renewal We design and produce websites that lead to inquiries, including brand sites, recruitment sites, and smartphone-optimized designs.

SEO Measures We implement content design and internal measures aimed at achieving high search rankings for keywords combining location names and industry types, establishing continuous organic traffic.

MEO Measures (Google Maps Customer Acquisition) We optimize display settings for Google Maps searches, which are highly effective for location-based customer acquisition.

SNS Management (Instagram, etc.) We support SNS utilization that combines branding, fan base formation, and lead design for inquiries.

Web Advertising (Google/SNS Ads) We act as an agency for designing and managing cost-effective advertisements that accurately capture prospective customers.

Recruitment LP / Recruitment Page Production We create recruitment pages that attract talent suited to your company directly from your website, without relying on job advertisements.

◆ Support Track Record Exterior Wall Painting Contractor: Sales increased by 160% through SEO and content improvement. Bookings are now filled up to six months in advance. Legal Office: Rose from outside the search results to 2nd place. Page views increased by 160%, with 1-2 inquiries coming in every day. Restaurant: New customer visits and reservation rates increased by 1.4 times through SNS management and MEO measures.

◆ Why Goodlaugh is Chosen 1. Accompanied by Pros in Subsidies x Web Marketing: We provide consistent support from advice on creating application documents to implementing measures and reporting results after adoption. 2. Proposing 'Successful Applications + Result-Oriented Design' by Industry: Based on our extensive support record, we design business plans that lead to subsidy adoption and web measures that actually generate customer acquisition results simultaneously. 3. Not Just 'Build and Done.' Support Until Results are Achieved: We provide continuous support for operation, improvement, and effectiveness measurement after website production. 4. Capable of Handling Everything from Photos/Videos to Ads and SNS: Together with our partners, we provide all measures necessary for web marketing in a one-stop shop.

◆ Regarding Free Web Diagnosis and Subsidy Utilization Consultation We are currently conducting free consultations where you can find out on the spot whether your company is eligible for the subsidy. The consultation provides the following for free: - Simple diagnosis and improvement proposals for your existing website - Proposals for measures that can be implemented using the subsidy - Guidance on application schedules and required documents

We support various industries, including retail, food and beverage, beauty, professional services, and construction. Since the subsidy application period is limited, please consult with us as soon as possible if you are considering utilizing it.

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◆ Company Overview Company Name: Goodlaugh Inc. Established: April 1, 2022 Representative Director: Masatsugu Komaki Address: Jailmina Kobe Sannomiya 706, 2-1-6 Miyuki-dori, Chuo-ku, Kobe, Hyogo 651-0087 Business Content: Strategy formulation / Marketing / SEO / Website production / Ad management / DX support URL: https://goodlaugh.co.jp

◆ Inquiries Regarding This Matter Goodlaugh Inc. TEL: 078-451-5966 MAIL: info@goodlaugh.co.jp