Regional Collaboration through Digital Patient Acquisition Strategy! Launching "Regional Collaboration-Type Digital Advertising Package" for Clinics, Pharmacies, and Nursing Facilities to Work Together

Goodlaugh Co., Ltd. (Headquarters: Higashinada-ku, Kobe City, Hyogo Prefecture; Representative Director: Masatsugu Komaki), which provides web marketing support, will launch the "Regional Collaboration-Type Digital Advertising Package for Patient Acquisition" that synergistically enhances patient acquisition power in the region by sharing digital advertising costs with related facilities such as nearby pharmacies and nursing facilities, aimed at clinics and medical corporations that feel the limits of independent web customer attraction measures.

This plan proposes a new patient acquisition strategy that stably acquires a high-quality patient demographic, referred patients, while reducing patient acquisition costs by integrating patient acquisition on the web with introductions and collaboration in the region, and collaborating with highly reliable neighboring facilities.

◆ Background of Service Provision: The Limits of Independent Patient Acquisition and the Importance of Collaboration

Due to intensifying competition in web advertising, the cost (CPA) of developing advertisements independently tends to skyrocket.

On the other hand, what patients trust most are referrals from their primary care doctors or nearby facilities.

・ Issue 1: With independent advertising and SEO measures alone, the deterioration in cost-effectiveness has brought an increase in patient acquisition numbers to a limit.

・ Issue 2: Collaboration with places where patient flow is generated, such as local pharmacies and nursing facilities, remains analog, and the power of digital is not being fully utilized.

・ Issue 3: The route for acquiring the high-quality patient demographic known as "referred patients" is limited, lacking stability in patient acquisition.

In response to these issues, from the perspective of "gaining the trust of patients throughout the region," our company has provided an innovative digital collaboration plan that shares advertising costs and results.

◆ Main Benefits Achieved by Regional Collaborative Patient Acquisition

This package evolves patient acquisition from a "clinic's independent effort" to the "trust of the entire region."

Cost Optimization Through Joint Burden of Advertising Costs

・ Cooperate with nearby pharmacies and nursing facilities to jointly post regionally targeted digital advertisements (e.g., Google ads, SNS ads). This creates patient acquisition opportunities with a much higher cost-effectiveness than independent advertising.

Digitization of Mutual Trust and Promotion of Referrals

・ By disseminating information about partner facilities and clinics through joint web content and advertisements, mutual reliability is enhanced. Establish a high-quality mutual referral route digitally based on regional trust.

Improvement of Brand Recognition in the Region

・ By multiple reliable facilities collaborating to run advertisements, the recognition and sense of security of the clinic throughout the region will improve.

・ This is a particularly strong differentiating factor for newly opened clinics or those with low brand awareness.

One-Stop Planning and Operation Support

・ Since our company acts as a one-stop agent from selecting partner facilities, contracting, drafting joint advertising plans, creating creatives, to measuring effectiveness, the burden on the hospital director and staff is minimized.

What is the Clinic Web Bureau Chief?

【Accepting Free Individual Consultations】

We accept free individual consultations at any time for clinics that feel the limits of independent patient acquisition or want to fundamentally review their patient acquisition strategies in the region.

If you are interested, please contact the information below.

You can easily book on the calendar

◆ Company Profile

Company Name: Goodlaugh Co., Ltd. Establishment: April 1, 2022 Representative Director: Masatsugu Komaki Address: J-Lumina Kobe Sannomiya 706, 2-1-6 Miyukidori, Chuo-ku, Kobe City, Hyogo Prefecture 651-0087 Business Content: Strategy Formulation / Marketing / SEO Measures / Website Production / Advertising Operation / DX Support URL: https://goodlaugh.co.jp

◆ Inquiries Regarding This Matter

Goodlaugh Co., Ltd. TEL: 078-451-5966 MAIL: info@goodlaugh.co.jp