Solving the 'We have a website, but patients aren't coming' Problem! The Web Patient Acquisition Strategy of a Clinic that Achieved Top Search Rankings in 1 Year
Good-Laugh Co., Ltd. announced a successful SEO case study for an orthopedic clinic, achieving top search rankings and a 150% increase in web reservations within one year.
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- 📰 Published: March 30, 2026 at 21:31
- 🔍 Collected: March 30, 2026 at 22:56 (1h 24m after Published)
- 🤖 AI Analyzed: April 24, 2026 at 06:53 (583h 57m after Collected)
Good-Laugh Co., Ltd. (Headquarters: Higashinada-ku, Kobe, Hyogo Prefecture; CEO: Masatsugu Komaki), which provides Web marketing support, announces a successful SEO case study for an orthopedic clinic (tentatively named Clinic A in Hyogo Prefecture) that was facing the challenge of 'having a website but not seeing growth in web-based reservations'.
As a result of implementing strategic web marketing, they achieved the top search ranking for major patient acquisition keywords after one year, and successfully turned the web into the 'lifeline' of their management, with new web-based reservations increasing by over 150% year-on-year.
## Background of the Case Study: The Reality of 'Just Having' a Website
Clinic A was providing community-based medical care, but their existing website had outdated information and was buried by competing clinics when searching for specific keywords.
- Challenge 1: The search ranking for major patient acquisition keywords (e.g., 'region name + orthopedics') was sluggish, falling below 20th place.
- Challenge 2: Reservations via the website were only a few per month, meaning the web was not contributing to patient acquisition.
- Challenge 3: They felt the need for web marketing, but lacked the internal resources and specialized knowledge to implement countermeasures.
Our company judged that in the medical industry, where competition for web patient acquisition is intensifying, 'turning the website into an asset' is essential for stable management, and we launched a strategic SEO project.
## 3 Solutions Executed by Good-Laugh
We executed measures to thoroughly enhance 'content expertise' and 'evaluation from search engines'.
### Thorough Competitor Analysis and Keyword Strategy
- We analyzed the web strategies of competing clinics in the area and selected keyword groups that would reach the patient demographic most in need of Clinic A's 'strengths'.
### Execution of Highly Specialized Content SEO
- Based on interviews with the director and specialists, we strategically created and published highly reliable professional articles regarding the symptoms and treatments patients face. This built a foundation to enhance evaluation from Google over the medium to long term.
### Optimization of MEO and Technical SEO
- We simultaneously provided operational support for the Google Business Profile (MEO) and technical optimizations such as website display speed and mobile responsiveness, achieving a comprehensive improvement in search evaluation.
## Specific Results 1 Year After Implementation
As a result of continuously implementing these measures, Clinic A has established web marketing as a new pillar for patient acquisition.
### Significant Improvement in Search Rankings
- Stably achieved the top search ranking (1st place) for the most important patient acquisition keyword. Also achieved within the top 3 for all other major keywords.
### We(Truncated)
As a result of implementing strategic web marketing, they achieved the top search ranking for major patient acquisition keywords after one year, and successfully turned the web into the 'lifeline' of their management, with new web-based reservations increasing by over 150% year-on-year.
## Background of the Case Study: The Reality of 'Just Having' a Website
Clinic A was providing community-based medical care, but their existing website had outdated information and was buried by competing clinics when searching for specific keywords.
- Challenge 1: The search ranking for major patient acquisition keywords (e.g., 'region name + orthopedics') was sluggish, falling below 20th place.
- Challenge 2: Reservations via the website were only a few per month, meaning the web was not contributing to patient acquisition.
- Challenge 3: They felt the need for web marketing, but lacked the internal resources and specialized knowledge to implement countermeasures.
Our company judged that in the medical industry, where competition for web patient acquisition is intensifying, 'turning the website into an asset' is essential for stable management, and we launched a strategic SEO project.
## 3 Solutions Executed by Good-Laugh
We executed measures to thoroughly enhance 'content expertise' and 'evaluation from search engines'.
### Thorough Competitor Analysis and Keyword Strategy
- We analyzed the web strategies of competing clinics in the area and selected keyword groups that would reach the patient demographic most in need of Clinic A's 'strengths'.
### Execution of Highly Specialized Content SEO
- Based on interviews with the director and specialists, we strategically created and published highly reliable professional articles regarding the symptoms and treatments patients face. This built a foundation to enhance evaluation from Google over the medium to long term.
### Optimization of MEO and Technical SEO
- We simultaneously provided operational support for the Google Business Profile (MEO) and technical optimizations such as website display speed and mobile responsiveness, achieving a comprehensive improvement in search evaluation.
## Specific Results 1 Year After Implementation
As a result of continuously implementing these measures, Clinic A has established web marketing as a new pillar for patient acquisition.
### Significant Improvement in Search Rankings
- Stably achieved the top search ranking (1st place) for the most important patient acquisition keyword. Also achieved within the top 3 for all other major keywords.
### We(Truncated)