Goodroom Launches New Service Offering 50% Off Brokerage Fees on All Listings, Revolutionizing the Rental Industry's Opaque 'Half-Fee' Model Through Online-First and Membership-Based Approach

Goodroom Co., Ltd. (Representative Director and President: Hiroyuki Ogura, hereinafter 'Goodroom'), a subsidiary of Gooddays Holdings Co., Ltd. (Representative Director and President: Hiroshi Ogura), is significantly revamping its rental brokerage services. The company has launched a new brokerage model offering a reduced fee of "0.5 months' rent" [0.55 months including tax / 0.5 months excluding tax] on all rental properties it handles, available exclusively to members of its membership service 'goodmembers (Goodmembers)'.

Details URL: https://lp.tomos.goodrooms.jp/goodroom/oheyasagashi

Addressing the 'Fuzziness' of Initial Moving Costs Amid Rising Rents

Currently, inflation and rising rents, especially in urban areas, have made initial moving costs a significant burden for renters. At the same time, while many in the rental industry advertise 'zero or half brokerage fees,' these offers are often limited to in-house managed properties or select units with high advertising fees. As a result, users frequently end up paying the full one-month fee when choosing the apartment they truly want, making this a common experience.

Goodroom aims to break through this opaque industry structure and support a new era of 'lightweight living' by launching this new service.

How Can We Offer 'Half Fees' on All Properties?

This service is not just a temporary campaign. It is a business model that returns value to users by leveraging thorough operational efficiency.

【Apartment Search Process】

Reservation → Form Submission → Online Consultation → Viewings → Contract

● Online Consultations and Chat-Only Service

By eliminating in-store customer service and consolidating operations into online consultations and messaging chat, Goodroom improves time efficiency (time performance) for busy modern individuals while reducing fixed costs.

● Optimized Viewing Schedule (Up to 2 Properties)

By collecting basic information in advance and carefully aligning preferences, unnecessary viewings are eliminated. This efficient guidance enables significant fee reductions.

● Stock-Based Membership Model

Instead of reducing brokerage fees directly, Goodroom transitions to a membership model 'goodmembers' at ¥980 per month (including tax). This builds a lasting relationship that supports users not only at contract signing but throughout their tenancy.

Three Benefits of Joining goodmembers

Benefit ①: Significant Reduction in Initial Costs

For a property with a ¥100,000 monthly rent, users can save approximately ¥55,000 compared to standard brokerage fees (1.1 months' rent). The saved funds can be redirected toward furniture or appliances.

Benefit ②: Ongoing Savings During Tenancy and When Moving

After moving in, members automatically earn 200 points each month, which can be used toward brokerage fees for future moves or other services offered by Goodroom.

Benefit ③: Support for Life's 'What-Ifs'

Members can use points to access partner work lounges and cafes, and enjoy member-exclusive pricing on interior design consultations and other perks.

Details URL: http://lp.tomos.goodrooms.jp/goodroom/oheyasagashi

Relax at goodcoffee Shinbashi, Refresh at goodsauna & spa, Work at goodroom lounge

Hiroyuki Ogura, Representative Director and President, Goodroom Co., Ltd.

"Housing is the foundation of life, yet inflation and rising rents are causing people to delay positive choices like new jobs or new challenges due to high initial costs. Under our mission to 'keep creating the ordinary that doesn’t exist,' Goodroom has established a system to return the value generated through operational efficiency to all our listings. We aim to create a society where people can choose their homes lightly and move through life with agility."

About Goodroom Co., Ltd.

Goodroom Co., Ltd. operates under the corporate philosophy of 'keep creating the ordinary that doesn’t exist,' proposing new lifestyles and workstyles by integrating living and IT. By handling everything in-house—from renovation work to media-based customer acquisition and operations—the company has provided excellent solutions for both property owners and tenants. In response to increasing inquiries about monetizing properties through renovation rather than new construction—driven by the vacant house problem and rising construction costs—Goodroom is contributing to solving these issues through long-term master leasing or acquisition, while proposing new ways of living.

• Services Offered

Furnished coliving available from one month: 'goodroom residence'

Apartment search platform where users can find both rentals and coliving: 'goodroom' and 'goodroom Subsukurashi'

Shared offices that empower individual workstyles: 'goodoffice'

Renovation brand: 'TOMOS'

Sauna 'Goodsauna' and café 'goodcoffee' attached to offices and residences

For Media Inquiries

For interview requests or further details regarding this press release, please feel free to contact us using the information below.

On-site interviews and experience sessions are also available upon request.

• For Media Inquiries

Goodroom Co., Ltd. Public Relations

Email: pr.goodroom@haptic.co.jp

> Detailed materials available here (PDF):

d46420-131-74f7866370f911e845c81b68453e8497.pdf