株式会社ゴンドラ surveyed 363 adults on their perceptions of Out-of-Home (OOH) advertising. Key findings include that 27% of respondents find OOH ads more trustworthy than web ads, and 72.2% of those who noticed OOH ads took subsequent actions like searching online. The report argues that combining OOH with web advertising is an effective strategy for modern digital marketing.

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  • Source: PR TIMES
  • Category: research