What are the conditions to receive the store-exclusive purchase bonus?

Customers receive one random coaster for every 2,000 yen (including tax) spent on collaboration breads or goods (excluding baked sweets) at retail stores.

When will the items ordered from GK Store be shipped?

Products ordered from the online shop 'GK Store' are scheduled to be shipped starting from November 2026.

Can I buy individual merchandise items on the official online store 'All Hearts Mall'?

No, all exclusive merchandise on All Hearts Mall, such as lunch totes and towel handkerchiefs, is sold only as sets with collaboration bread.

Anime 'Demon Slayer: Kimetsu no Yaiba' Partners with Bakery 'Heart Bread Antique' for Collaboration Campaign Starting July 1, 2026

Published Jun 15, 2026 7:20 PM ・ Updated Jun 15, 2026 10:44 AM ・ 5 min read ・ Source: PR TIMES

GK Marketing Co., Ltd. will launch a collaboration campaign between the anime 'Demon Slayer: Kimetsu no Yaiba' and bakery chain 'Heart Bread Antique' on July 1, 2026. Exclusive merchandise featuring new illustrations by ufotable will be sold in stores and online, with coaster giveaways for qualifying store purchases.

GK Marketing Co., Ltd., a wholly-owned subsidiary of Gokurakuyu Holdings Co., Ltd., will launch a collaboration campaign featuring the anime 'Demon Slayer: Kimetsu no Yaiba' and bakery brand 'Heart Bread Antique' (operated by All Hearts Company) starting July 1, 2026. Collaboration merchandise under the theme 'Fuwari, Hito-iki Pan Roman' will be available at Heart Bread Antique locations nationwide and via the online store 'GK Store.'

The campaign features newly drawn illustrations by ufotable depicting members of the Demon Slayer Corps relaxing and enjoying bread at Heart Bread Antique. Merchandise includes trading acrylic blocks, double acrylic keychains, tin badges, acrylic nameplates, and clear bottles.

[Campaign Overview] - Period: July 1, 2026 (Wed) - August 31, 2026 (Mon) - Special Collaboration Page: https://www.heart-bread.com/column/kimetsunoyaiba2026.html - Outlets: Participating Heart Bread Antique locations, GK Store (Online Shop) - GK Store Sales Period: July 1, 2026 (Wed) 12:00 - September 7, 2026 (Mon) 23:59 (Shipping scheduled from November 2026 onward)

[Product Lineup (Prices include tax)] - Trading Acrylic Block: 990 yen (Size: within W40 x H60 mm, 8 mm thick) - Trading Double Acrylic Keychain: 990 yen (Character part: within W40 x H80 mm, Bread part: within W40 x H40 mm) - Trading Tin Badge: 550 yen (Size: 57 mm) - Trading Acrylic Nameplate: 880 yen (Size: W68 x H28 mm) - Clear Bottle: 2,750 yen (Capacity: 500 ml) * Complete sets for trading items will also be available on the GK Store.

[In-Store Purchase Bonus] For every 2,000 yen (tax included) spent per transaction in-store on qualifying collaboration breads or goods (excluding baked sweets), customers will receive one random original coaster. Designs change for the first half (starting July 1) and second half (starting July 29) of the campaign, available while stocks last. Online orders are not eligible.

[Official Online Store 'All Hearts Mall' Exclusives] Exclusive bundle sets containing collaboration bread along with special merchandise like a 'lunch tote' or a 'towel handkerchief' will be sold (no individual merchandise sales). - Period: July 1, 2026 (Wed) 12:00 - September 7, 2026 (Mon) - Store URL: https://allhearts-mall.jp/collections/kimetsunoyaiba2026

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Source: PR TIMES
Category: キャンペーン
Organizations: ufotable

Anime 'Demon Slayer: Kimetsu no Yaiba' Partners with Bakery 'Heart Bread Antique' for Collaboration Campaign Starting July 1, 2026

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