Launch of 'New Construction Detached House Package' for Custom-Built Homes on Real Estate Transaction Support Hub 'Releases'

GOGEN Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and CEO: Hiroaki Wada) has launched the 'New Construction Detached House Package' on its real estate transaction support hub 'Releases.' This package fully digitizes the unique contract workflow for custom-built homes—where land purchase agreements and building construction contracts proceed in parallel—integrating consent acquisition under multiple laws, cooling-off procedures, and electronic contract execution into a single, seamless process on the 'Releases' platform.

Background: Persistent Analog Processes in the Most Complex 'Custom Home Contracts'

Custom home contracts are among the most complex in real estate transactions, as they involve simultaneous land purchase agreements and construction contracts, requiring compliance with multiple laws such as the Real Estate Transaction Business Law and the Construction Industry Law. Depending on where contracts are signed, they may fall under the Act against Unjustifiable Premiums and Misleading Representations as 'door-to-door sales,' necessitating cooling-off period compliance.

Meanwhile, existing electronic contract services for real estate have primarily targeted pre-built homes or brokerage transactions (within the scope of the Real Estate Transaction Business Law). The custom home sector, where multiple contracts and regulations intersect, has remained largely analog due to its reliance on face-to-face and paper-based processes, highlighting a significant lag in digital transformation.

The 'New Construction Detached House Package' on Releases addresses this by digitizing the entire complex contract framework, drastically reducing administrative burdens for homebuilders and housing developers, while enabling customers to complete transactions remotely with minimal in-person visits and paperwork.

Key Features of the 'New Construction Detached House Package'

1. Consolidation of Multi-Law Consent Acquisition into a Single Workflow

The platform enables simultaneous acquisition of consents under various laws—including electromagnetic delivery consent under the Real Estate Transaction Business Law, electronic agreement consent for construction contracts under the Construction Industry Law, and additional consents under the Energy Conservation Law and the Architect Law—all within a unified workflow. Previously fragmented consent procedures are now integrated into one streamlined process, with consent statuses logged for auditability.

2. System-Controlled Cooling-Off Compliance under the Specified Commercial Transactions Law and Real Estate Transaction Business Law

While custom home contracts are primarily governed by civil law and the Construction Industry Law, they may qualify as 'door-to-door sales' under the Specified Commercial Transactions Law if contracts are signed at a customer’s home or outside a business office, making them subject to cooling-off rights. The revised Specified Commercial Transactions Law, effective June 2023, now permits electronic delivery of cooling-off-related documents, but only if specific conditions—such as consumer consent and verification of delivery environment—are met.

The 'New Construction Detached House Package' digitizes these traditionally paper-based procedures, ensuring full compliance with both the Specified Commercial Transactions Law and the Real Estate Transaction Business Law.

Conditional Flow Switching: The system automatically adjusts whether cooling-off procedures apply based on contract location (e.g., office vs. customer’s home) and transaction context, enabling compliant operations for both door-to-door and non-door-to-door scenarios.

Automatic Device Environment Check: The system automatically detects the customer’s device screen size, OS, and browser to verify suitability for electronic delivery. If requirements are not met, the contract execution process is blocked.

Document Delivery and Receipt Control: The system prevents progression to the next contract stage unless cooling-off-related documents have been delivered and confirmed as received, ensuring strict compliance with document delivery obligations.

3. Sequence Control Based on Contract Schemes

Users can select from various transaction patterns such as 'Construction Contract Only,' 'Land Purchase + Construction Contract,' or 'Amendment/Paid Contracts.' The system enforces a predefined contract sequence, ensuring that required consents and prior agreements are completed before advancing. This design prevents omissions even in complex workflows.

4. Support for Creation and Editing of New Construction Documents

The platform supports the creation and editing of key documents for new construction transactions, including land purchase agreements, construction contracts, and design commission agreements. Users can edit fields such as contracting parties, prices, and dates directly within Releases, generate PDFs, and proceed seamlessly to electronic signing—enabling end-to-end contract management within a single environment.

About the Real Estate Transaction Support Hub 'Releases' 'Releases' is a digital platform that streamlines the vast and complex procedures involved in real estate transactions—including contract and document creation, customer communication, contract execution, and consent management. It significantly improves operational efficiency for real estate businesses and enhances end-user experience through a dedicated 'My Page.' Furthermore, by linking customer and transaction data to downstream processes such as settlement, mortgage applications, and fire insurance, it dramatically improves transaction smoothness. Even after transaction completion, 'Releases' supports ongoing communication between customers and businesses via My Page, fostering post-purchase follow-ups, renovation consultations, and resale inquiries—creating new business opportunities for providers.

About GOGEN Inc. Company Name: GOGEN Inc. Representative: Representative Director and CEO Hiroaki Wada Headquarters: 4-8-20 Akasaka, Minato-ku, Tokyo, Grandir Akasakamitsuke 2F Founded: February 2022 Business: Planning, design, development, sales, operation, and consulting for the 'Releases' series of real estate transaction support hubs Website: https://gogen.jp

Media Inquiries GOGEN PR Office: Kumakura, Oda, Sawano TEL: 03-6773-9371 Email: pr@gogen.jp