Changing the Concept of Health as an Intangible Asset, Changing Lives. WellGo Transforms Workers' 'Health' into Japan's New National Strength

WellGo aims to transform 'health' into a new national strength for Japan by focusing on the value of health as an intangible asset. Leveraging experience gained in the financial system, it is a SaaS company that establishes the health and well-being of working people as the foundation of society.
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  • 📰 Published: April 1, 2026 at 21:40
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株式会社WellGo (Headquarters: Chiyoda-ku, Tokyo https://go.wellgo.jp/) is committed to realizing a well-being society where the health and happiness of all working people serve as the foundation of society, with the purpose of "Changing the concept of health as an intangible asset, changing lives."

**The reason why we, who supported the economy with "tangible assets," are now supporting society with "intangible assets."**

Our world is changing at an unpredictable speed.

Before founding WellGo, Harada, WellGo's representative, successfully introduced AI-driven automated (algorithmic) trading for institutional investors in Asia for the first time. From this experience of building an economic foundation with money, a "tangible asset," we reached a conviction: "Just as financial systems support the economy with tangible assets, health management systems must support society with the 'intangible asset' of human happiness."

In the era of a 100-year lifespan, as people live longer and work longer, the importance of invisible intangible assets such as health, human relationships, and experience has increased more than ever before.

**Towards an era where "salary" alone is not enough. Corporate management integrating "financial well-being."**

In recent years, issues related to "the perception of compensation" and "financial literacy" are latent in the background of talent outflow from companies.

For example, job change decisions are sometimes made based solely on the immediate salary amount. However, in reality, companies invest enormous costs in employees beyond the face value, including social insurance, welfare benefits, and health investments.

Despite this, due to "insufficient visualization of total compensation" and "lack of financial literacy education," the asset value of health and the invisible value provided by companies are not being properly conveyed to employees.

WellGo, having started in the financial domain and supported the connection between non-financial data and management, addresses this challenge.

In future corporate management, integrating "financial well-being" (economic health) with health to achieve "comprehensive well-being" centered on employees will be key to preventing turnover, improving productivity, and enhancing corporate value.

**Overcoming Japan's crisis of drastically reduced working population with individual health.**

Japan is currently in a phase where its birthrate is declining, its population is aging ahead of other countries, and its working population is drastically decreasing. The key to overcoming this adversity is "maintaining and promoting the health of each working individual as an asset."

WellGo has always valued the "hands-on feeling" of the field. The founding members have experience working as health management officers for leading Japanese companies certified as Health and Productivity Management Organizations and as health insurance business officers for health insurance societies. Organizations are composed of people. We believe that valuing the positions and thoughts of each individual leads to the provision of truly useful systems.

**As a B2B healthcare SaaS company**