Go Too Group Co., Ltd. (formerly G Holdings, headquartered in Aichi Prefecture, President and CEO Yoshigo Goto, hereinafter referred to as "the Company"), which enriches regional life through sports, culture, and food centered on mobility, will hold "Aichi Go Too! Sports Fes." for the first time on Saturday, October 10, and Sunday, October 11, 2026, for two days at "Mitsui Shopping Park LaLaport Nagoya Minato AQULS" (hereinafter referred to as "LaLaport Nagoya AQULS") as a central project for regional co-creation.

This event aims not only to "watch" sports but also to "experience," "interact," and "tour the region." With a circulating design that utilizes the entire shopping mall, it will create an inclusive space where people of all generations, from children to seniors, can enjoy themselves. Starting this year, the first event, we plan to hold it annually as a regular event and develop it into a representative urban entertainment festival in Aichi.

Website: https://go-too-sportsfes.com

Event Outline

Event Name: Aichi Go Too! Sports Fes. Date and Time: Saturday, October 10, 2026 - Sunday, October 11, 2026

Organizers: Go Too Group Co., Ltd., Toyota Corolla Nagoya Co., Ltd.,

Toyota Corolla Aichi Co., Ltd., Netz Toyota Chubu Co., Ltd.,

Toyota Go Too Service Co., Ltd., Aina Lease Co., Ltd., Mose Co., Ltd.

Venue: Mitsui Shopping Park LaLaport Nagoya Minato AQULS

(2-3-2 Minato-machi, Minato-ku, Nagoya City, Aichi Prefecture)

Sponsors: Aichi Prefecture, Aichi Prefectural Board of Education, Nagoya City, Nagoya City Board of Education,

General Incorporated Association Nagoya Sports Commission

<Notes>

*Some viewing seats and experience content will be charged.

*Food, drinks, and merchandise costs are separate.

*The event will be canceled in case of rain. The start and end times of each competition will vary by event. Details will be released at a later date.

*Content and times are subject to change without notice.

*Please note that photos, recordings, online streaming, and social media distribution of the event may be conducted by the organizers for recording and public relations purposes.

Featured Content

FIBA-Affiliated 3x3 Basketball International Tournament

In collaboration with the International Basketball Federation (FIBA), we will host an international 3x3 (three-on-three basketball) tournament. 3x3 is the hottest urban sport in the world today, adopted as an official event in the Tokyo 2020 and Paris 2024 Olympics. A special venue with over 700 seats will be set up on the day, allowing you to experience world-class play in an immersive environment with close proximity between the court and the audience.

14 Types of Sports Experience Content

Featuring participatory content that goes beyond just watching, such as double dutch, breakdancing, and parkour, which originated from street culture, the new racket sport "Padel," and the three-on-three soccer "3x3 FOOTBALL." A diverse program will be offered that everyone can enjoy, regardless of age or physical fitness.

Launch of Go Too! Group Official LINE Account "Go Too! Fun"

The Go Too! Group official LINE account "Go Too! Fun" will be utilized as an event platform, linked with a venue circulation stamp rally and various experience content. It will create ongoing touchpoints with visitors and disseminate information about "Aichi Go Too! Sports Fes."

Stamp Rally & Commemorative Gifts

A venue circulation stamp rally linked to the official LINE will be held, covering experience content spread across the 1st, 2nd, and 3rd floors, as well as outdoor spaces of LaLaport Nagoya Minato AQULS. Visitors can collect digital stamps for each content on the official LINE, and original commemorative gifts will be presented to those who experience multiple contents. This initiative encourages visitors to explore the entire facility as a venue for sports and culture experiences.

How to Register for Official LINE

Registration is available via the URL or QR code below.

- Account Name: Go Too! Fun

- URL: https://liff.line.me/2010448841-ppdlLfuS/gw/3rFWn4

- QR Code:

A Regional Co-Creation Festival Implemented with Four Experiential Pillars: "Watch," "Experience," "Interact," and "Tour the Region."

In July 2026, our company changed its name from "G Holdings" to "Go Too! Group." Expanding our business into sports, food, and culture centered on mobility, we are evolving into a "company that supports people taking their first step" by providing diverse experiential value that enriches car life, creating opportunities for regional residents to take new steps forward. This event has been planned as a concrete "space" to deliver our new group vision, "Colorful Towns with Excitement," to the region.

Designed as a festival where sports, regional culture, commercial facilities, government, corporations, and educational institutions work together as one to revitalize the regional economy, foster the next generation, promote understanding of diversity, boost tourism, and enhance area value, it is structured not just to "watch" sports but to "experience," "interact," and "tour the region." This is an endeavor to implement a new urban model, "privately-led regional co-creation festivals," as advocated by our company. By working to create sustainable regional value starting with sports and nurturing legacies rooted in the region, we will take the first step toward the long-term regional co-creation that our company aims for.

Organizer's Comment

Yoshito Goto, Managing Director, Go Too Group Co., Ltd.

This event is not merely a sports event but an initiative to implement a privately-led regional co-creation model in Aichi. We at Go Too! Group will expand our business from mobility to sports, culture, and food, and foster "Colorful Towns with Excitement" as a regional culture together with government, corporations, educational institutions, and citizens. As a company rooted in Aichi, it is our responsibility to cultivate regional vibrancy and enthusiasm into values that will endure for the next generation. Starting with this event, we aim to become an entity that, 30 years from now, people will say, "It was good that Go Too! Group was in this region," by holding it annually and continuously.

Company Overview

Company Name: Go Too Group Co., Ltd.

Address: 1-6-2 Matsubara, Naka-ku, Nagoya City, 460-0017

President and CEO: Yoshigo Goto

Established: July 1965 as Goto Honsha Co., Ltd.

September 2017: Name changed to G Holdings Co., Ltd.

July 2026: Go Too Group Co., Ltd.

Business Activities: A holding company with Toyota car dealerships in Aichi Prefecture under its umbrella.

Group Companies: Toyota Corolla Nagoya Co., Ltd., Toyota Corolla Aichi Co., Ltd.,

Netz Toyota Chubu Co., Ltd., Toyota Go Too Service Co., Ltd.,

Aina Lease Co., Ltd., Mose Co., Ltd.

Website: https://go-too-group.jp

FACT BOX

  • Source: PR TIMES
  • Category: Event