Gurunavi, Inc. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Akio Sugihara) will hold a menu fair at a total of 25 stores, 20 in Shibuya and 5 in Nagoya, starting June 29, 2026, as a promotion for "Iichako," a green tea highball made by Sanwa Shurui Co., Ltd. (Headquarters: Usa City, Oita Prefecture; President and CEO: Kazunori Nishi) by mixing their authentic barley shochu "Iichiko" with green tea.
This promotion is the second installment, and this time the target area has been expanded to Nagoya by utilizing Gurunavi's restaurant network. We will convey the appeal of "Iichako" through multifaceted approaches unique to restaurants, including menu offerings and experiential games at some stores.
What is "Iichako"
"Iichako" is a green tea highball made by mixing "Iichiko," a best-selling authentic barley shochu that Sanwa Shurui has been selling since 1979, with green tea. It is a carefully crafted green tea highball using specially blended Saga Prefecture "Ureshino Tea," and you can enjoy a mellowly harmonized taste that combines the umami of "Iichiko" with the aroma of green tea.
Promotion Details
Period: Monday, June 29, 2026 - Sunday, July 26, 2026 *5 stores in Nagoya will start sequentially from July 1.
Participating Stores: 20 stores in Shibuya, 5 stores in Nagoya (25 stores total)
1. "Iichako" Menu Introduction (25 stores total)
"Iichako" will be introduced as a limited-time menu at 25 participating stores in Shibuya and Nagoya. We will deliver a realistic tasting experience through food pairings unique to restaurants.
2. Time Challenge Project (22 stores total)
A stopwatch "1.15 seconds (Iichiko)" time challenge project will be held for customers. Those who successfully stop the stopwatch between 1.14 and 1.16 seconds will receive an unmarketable "Iichiko Original Muddler" on the spot. (*Limited quantity available)
List of Stores Introducing the Menu
• Iberico Pork Ondoru Yaki Urashibuya https://r.gnavi.co.jp/7h66m0jk0000/
• Gyu Horumon to Sensa Gyutomiya https://r.gnavi.co.jp/j4yey4by0000/
• Sankyu Chubo Shibuya Store https://r.gnavi.co.jp/ephv0h2z0000/
• Izakaya Tsukuyono Shirousagi Shibuya Shinsen https://r.gnavi.co.jp/r9h953z50000/
• Izakaya Yomino Mikotoya - YOMINOMIKOTOYA - Shibuya Dogenzaka https://r.gnavi.co.jp/mnwt4kva0000/
• Izakaya Amatsukinosakuya Shibuya Dogenzaka https://r.gnavi.co.jp/5j7uwuxu0000/
• Kanzen Kositsu Mizutaki Hatano https://r.gnavi.co.jp/crk5vr8y0000/
• Dogenzaka Katsu https://r.gnavi.co.jp/dnss9uen0000/
• Kokyu https://r.gnavi.co.jp/g812900/
• Sakaba Raizen Shibuya https://r.gnavi.co.jp/9fz542510000/
• Kushidaore Shibuya Miyamasuzaka Store https://r.gnavi.co.jp/5v0ytd2m0000/
• Kushidaore Shibuya Sakuragaoka Store https://r.gnavi.co.jp/anpptu660000/
• Kushidaore Shibuya Fukuras Mae Store https://r.gnavi.co.jp/pcy8r8m60000/
• Ototo. https://r.gnavi.co.jp/gjprshdn0000/
• Korean Cuisine Suranje Shibuya Hikarie Store https://r.gnavi.co.jp/g732206/
• Teppen Shibuya Odojo https://r.gnavi.co.jp/f03dy0gu0000/
• Teppen Shibuya Meidojo https://r.gnavi.co.jp/jcsdp4ux0000/
• Teppan Yakisoba Sakaba Shibuyaki https://r.gnavi.co.jp/ahdf2jmk0000/
• Yakiniku Kasu Udon Ryu no Su Shibuya Honten https://r.gnavi.co.jp/a01dnegm0000/
• Shabu Zen Shibuya Store https://r.gnavi.co.jp/g050002/
• Nagoyameshi to Sumibiyaki Garakutabunko Chigusa/Shado Store https://r.gnavi.co.jp/sn1gp88h0000/
• Netsujouteki Nagoya Meibutsu Izakaya Wagaya https://r.gnavi.co.jp/n055103/
• Sake to Obanzai to Soba Kabuto https://r.gnavi.co.jp/a4v28wrn0000/
• Chawari to Kodawari Ryori Chachami Shinsakae Store https://r.gnavi.co.jp/3d1zcjkr0000/
• Kositsu Basshi Nikuzushi Tategami Nagoya Ekimae Store https://r.gnavi.co.jp/8beu6rtv0000/
FACT BOX
- Source: PR TIMES
- Category: プロモーション