Tokyo Passion Fruit Fair 'Tokyo Passion Collection' to be Held from June 10, 2026!

Gurunavi, Inc. (Headquarters: Chiyoda-ku, Tokyo; President: Shiro Sugihara; hereinafter 'Gurunavi'), commissioned by the Tokyo Agriculture, Forestry and Fisheries Promotion Foundation, will hold the menu fair 'Tokyo Passion Collection' from Wednesday, June 10, 2026, as part of the project to cultivate Tokyo-brand agricultural products, to disseminate the appeal of Tokyo-grown passion fruit.

This fair will be held at the popular spot 'Kakigori Collection Baton' within Tokyo Midtown Yaesu, supervised by Ryusuke Koike, representative of the Japan Shaved Ice Association. Four popular shaved ice shops from across the country will sequentially open, offering limited-edition shaved ice made with passion fruit grown in different regions of Tokyo, such as the Ogasawara Islands, Miyakejima, and Hachioji, in a relay format—a taste you can only experience here. Please enjoy the rich aromas and refreshing sourness unique to each producing area this summer.

■ Fair Overview

Name: Tokyo Passion Fruit Fair 'Tokyo Passion Collection'

Period: Wednesday, June 10, 2026 – Early September (planned; at least 40 days of service)

Venue: Inside 'Kakigori Collection Baton,' Yaesu Public, 2F Tokyo Midtown Yaesu (2-2-1 Yaesu, Chuo-ku, Tokyo)

Number of shops: 4 (planned)

Content: Provision of limited shaved ice using passion fruit from different production areas such as Ogasawara Islands, Miyakejima, and Hachioji. Collaboration with famous shops nationwide will develop menus in a relay format, allowing enjoyment of the individuality of each production area.

■ Participating Shops and Production Areas

[Round 1] Craft Cafe

Period: June 10 (Wed) – June 16 (Tue)

Production area: Passion fruit from Ogasawara Islands

Menu: Tropical Mango / Ogasawara Passion Fruit ver.

[Round 2] Tosendo

Period: July 1 (Wed) – July 15 (Wed)

Production area: Passion fruit from Miyakejima

Menu: Please check at the store

[Round 3] Tokyo Yaesudo

Period: July 16 (Thu) – July 25 (Sat)

Production area: Passion fruit from Miyakejima or Hachioji

Menu: Passion Citrus Rare Cheesecake

[Round 4] Sweet Spice Asano

Period: September 1 (Tue) – September 8 (Tue)

Production area: Passion fruit from Hachioji

Menu: Please check at the store

*Periods and production areas may change due to procurement circumstances.

■ Shop Descriptions

Craft Cafe (Saitama City, Saitama Prefecture)

Features: An experience-based cafe offering various workshops centered around pottery. The year-round shaved ice features a rich variety of seasonal menus using local ingredients, making it a popular community-rooted shop bustling with families and regulars. The shop is known for original shaved ice such as 'Travel Ice,' which expresses delicious sweets discovered by the travel-loving owner on trips, and the spring-limited 'Sakura Ice.'

Tosendo (Imabari City, Ehime Prefecture)

Features: A long-loved sweet shop in Imabari, Ehime, known nationwide as a famous shaved ice restaurant. It features homemade syrup that brings out the fruit's essence and delicate, melt-in-your-mouth ice. Seasonal menus using local ingredients like citrus and strawberries are also popular. It is a representative establishment of Imabari that retains the atmosphere of a traditional Japanese confectionery while blending modern sensibilities.

Tokyo Yaesudo (Chuo-ku, Tokyo)

Features: A sweet brand located within Tokyo Midtown Yaesu, focusing on Japanese sweets and shaved ice. It offers glamorous shaved ice and sweets using seasonal fruits and Japanese ingredients, attracting a trend-sensitive fan base through social media. Despite its urban location in Yaesu, it is designed as a place to enjoy Japanese sweet culture in a modern way, featuring sophisticated visuals and seasonal menus.

Sweet Spice Asano (Sendai City, Miyagi Prefecture)

Features: A cafe in a renovated old private house in Sendai Kakyoin. The interior is a calm adult space with antique furniture and tableware. Along with lunch, the summer-limited shaved ice is popular. They specialize in combining carefully crafted syrups and sauces made from Miyagi and Yamagata fruits with spices like rum raisin and chai. This is their first challenge with passion fruit.

■ Characteristics of Tokyo-grown Passion Fruit

Passion fruit is a summer fruit characterized by its tropical sweet aroma and refreshing sourness. Tokyo is the third-largest passion fruit producing area in Japan, after Kagoshima and Okinawa. In Tokyo, it is cultivated over a wide north-south area, from the Ogasawara Islands to the Izu Islands such as Miyakejima and Hachioji, allowing harvesting over a long period from spring to fall. Please enjoy the colorful fruits and rich tropical aroma carefully cultivated by producers in each region.

[About the Reiwa 8 Tokyo Brand Agricultural Products Cultivation Step-up Support Project]

Project purpose: This initiative aims to cultivate agricultural products produced in Tokyo into the next-generation Tokyo-brand agricultural products that meet the expectations of both producers and consumers. Through this fair, we propose new value and deliciousness of Tokyo agricultural products to restaurants and consumers.

Cooperating organization: Japan Shaved Ice Association (General Incorporated Association)

A professional organization dedicated to the promotion and development of 'kakigori' (shaved ice), a traditional Japanese food culture. It operates under the philosophy of 'protecting' the industry's history, 'connecting' stakeholders, and 'spreading' deliciousness. It plays a role as a platform leading the revitalization of the shaved ice industry.

The 'Kakigori Collection Baton,' supervised and produced by Ryusuke Koike, the association's representative, is a rare permanent shop concept where popular shaved ice shops from across Japan open in a relay format.