Galapagos Launches 'AIR Connect', a Tool that Automates Ad Performance Analysis and Improvement Proposals
Galapagos Inc. has started offering 'AIR Connect' as a standalone SaaS tool. It features Japan's first AI function that analyzes ad data and automatically generates image proposals for banner improvements, along with CRM integration.
📋 Article Processing Timeline
- 📰 Published: April 23, 2026 at 19:00
- 🔍 Collected: April 23, 2026 at 10:31
- 🤖 AI Analyzed: April 23, 2026 at 14:42 (4h 10m after Collected)
Galapagos Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Kenta Nakahira), which develops "AIR Design," has started providing the standalone tool "AIR Connect," which automates advertising performance analysis and improvement proposals.
Background
In the field of ad operations, data is scattered across different media, and reporting often ends merely with reflection. Many companies share the challenge that analysis takes time and cannot be translated into improvement actions.
"AIR Connect" is a tool that we have developed and operated as the core data infrastructure for our ad creative production and improvement service "AIR Design" to solve these challenges. Refined over two years in "AIR Design," which has a track record of supporting over 1,000 companies, it has been introduced to more than 200 companies. In response to many requests, it can now be used as a standalone tool even by companies that have not introduced "AIR Design."
Features of "AIR Connect"
Accurate Grasp of Reality
Eliminates duplicate conversions (CVs) across media and visualizes the true advertising results, including indirect effects. It provides data that serves as the basis for correct decision-making, rather than "exaggerated numbers" in media reports.
[First in Japan*] Automated Generation of Improvement Proposals, Not Ending with Visualization
AI analyzes ad delivery data and verbalizes the factors of winning and losing banners. Furthermore, based on the analysis results, it automatically generates improvement banner draft images. Instead of "finishing with creating a report," it automatically presents improvement proposals for the next step.
*The function where AI comprehensively analyzes GA4 and ad delivery data and automatically outputs improvement banner images is the first in Japan (according to our research in March 2026).
Ad Evaluation based on LTV and ROI through CRM Integration
By automatically linking with CRM data such as Salesforce*, it can visualize not only CVs but also orders, LTV, and ROAS in a unified manner. It enables finding "ads that have many CVs but do not lead to sales" and concentrating the budget only on ads directly linked to business growth.
*Salesforce is a registered trademark of Salesforce, Inc.
Pricing Plan
Available from 50,000 yen per month (1-year contract). Please contact us for plan details.
Inquiries here
What is "AIR Connect"?
AIR Connect is a tool that automates advertising performance analysis and improvement proposals. AI comprehensively analyzes ad data across media, supporting everything from visualization to improvement execution seamlessly.
By eliminating duplicate CVs per media, true ad results including indirect effects can be accurately grasped. Furthermore, since AI performs everything from analysis and consideration to the automatic generation of improvement banners, data is not left as just a report but can be used directly for the next measure. Additionally, through automated integration with CRM data, not only CV counts but also orders, LTV, and ROAS are seamlessly visualized, allowing budget concentration on ads that lead to sales.
About AIR Connect
What is "AIR Design"?
AIR Design is a service that uses AI and data to produce and improve web ad creatives. A professional team of five, including planners and designers, works alongside clients to realize essential improvements that lead to sales and profits.
High-precision strategies are designed through data collection and analysis by AI, and creatives with high expected win rates are produced based on over 10,000 A/B testing track records. With the proprietary data utilization tool "AIR Connect," effectiveness measurement is based on actual contribution to sales rather than CV counts, realizing improvements that truly lead to results.
About AIR Design
About Galapagos Inc.
Galapagos Inc. is a technology company established in 2009. We develop business-specific AI development and utilization support service "Galapagos AI," ad creative production and improvement service "AIR Design," and smartphone app development services. With the mission of "making people more human through process and technology," we aim to realize the "Digital Manufacturing Industrial Revolution."
Company Name: Galapagos Inc.
Location: Mitamachi Terrace 4F SENQ Tamachi, 5-34-2 Shiba, Minato-ku, Tokyo
Representative: Kenta Nakahira, Representative Director
Established: March 2009
Capital: 50 million yen
▼ Links
・Galapagos Inc. Corporate Site
・Galapagos Inc. Recruitment Site
Background
In the field of ad operations, data is scattered across different media, and reporting often ends merely with reflection. Many companies share the challenge that analysis takes time and cannot be translated into improvement actions.
"AIR Connect" is a tool that we have developed and operated as the core data infrastructure for our ad creative production and improvement service "AIR Design" to solve these challenges. Refined over two years in "AIR Design," which has a track record of supporting over 1,000 companies, it has been introduced to more than 200 companies. In response to many requests, it can now be used as a standalone tool even by companies that have not introduced "AIR Design."
Features of "AIR Connect"
Accurate Grasp of Reality
Eliminates duplicate conversions (CVs) across media and visualizes the true advertising results, including indirect effects. It provides data that serves as the basis for correct decision-making, rather than "exaggerated numbers" in media reports.
[First in Japan*] Automated Generation of Improvement Proposals, Not Ending with Visualization
AI analyzes ad delivery data and verbalizes the factors of winning and losing banners. Furthermore, based on the analysis results, it automatically generates improvement banner draft images. Instead of "finishing with creating a report," it automatically presents improvement proposals for the next step.
*The function where AI comprehensively analyzes GA4 and ad delivery data and automatically outputs improvement banner images is the first in Japan (according to our research in March 2026).
Ad Evaluation based on LTV and ROI through CRM Integration
By automatically linking with CRM data such as Salesforce*, it can visualize not only CVs but also orders, LTV, and ROAS in a unified manner. It enables finding "ads that have many CVs but do not lead to sales" and concentrating the budget only on ads directly linked to business growth.
*Salesforce is a registered trademark of Salesforce, Inc.
Pricing Plan
Available from 50,000 yen per month (1-year contract). Please contact us for plan details.
Inquiries here
What is "AIR Connect"?
AIR Connect is a tool that automates advertising performance analysis and improvement proposals. AI comprehensively analyzes ad data across media, supporting everything from visualization to improvement execution seamlessly.
By eliminating duplicate CVs per media, true ad results including indirect effects can be accurately grasped. Furthermore, since AI performs everything from analysis and consideration to the automatic generation of improvement banners, data is not left as just a report but can be used directly for the next measure. Additionally, through automated integration with CRM data, not only CV counts but also orders, LTV, and ROAS are seamlessly visualized, allowing budget concentration on ads that lead to sales.
About AIR Connect
What is "AIR Design"?
AIR Design is a service that uses AI and data to produce and improve web ad creatives. A professional team of five, including planners and designers, works alongside clients to realize essential improvements that lead to sales and profits.
High-precision strategies are designed through data collection and analysis by AI, and creatives with high expected win rates are produced based on over 10,000 A/B testing track records. With the proprietary data utilization tool "AIR Connect," effectiveness measurement is based on actual contribution to sales rather than CV counts, realizing improvements that truly lead to results.
About AIR Design
About Galapagos Inc.
Galapagos Inc. is a technology company established in 2009. We develop business-specific AI development and utilization support service "Galapagos AI," ad creative production and improvement service "AIR Design," and smartphone app development services. With the mission of "making people more human through process and technology," we aim to realize the "Digital Manufacturing Industrial Revolution."
Company Name: Galapagos Inc.
Location: Mitamachi Terrace 4F SENQ Tamachi, 5-34-2 Shiba, Minato-ku, Tokyo
Representative: Kenta Nakahira, Representative Director
Established: March 2009
Capital: 50 million yen
▼ Links
・Galapagos Inc. Corporate Site
・Galapagos Inc. Recruitment Site