[Held on 4/9/2026] Break Through 'Advertising' Stagnation and Achieve Discontinuous Growth. ~Strategic Thinking for Marketing Leaders and How to Chart the Next Move~

Galapagos Inc. (Headquarters: Minato-ku, Tokyo; CEO: Kenta Nakahira), which operates the AI-powered advertising creative production and management service "AIR Design," is pleased to announce that it will host an online conference titled "Break Through 'Advertising' Stagnation and Achieve Discontinuous Growth. ~Strategic Thinking for Marketing Leaders and How to Chart the Next Move~" on Thursday, April 9, 2026.

"If we just have our team run the PDCA cycle, we'll eventually see great results." As long as you think this way, your business will never escape from "minor growth."

In most cases, improvements from on-the-ground activities only result in about 105% year-over-year growth. With the maturation of digital marketing and the spread of AI, the optimization of operations, creatives, and distribution has become commoditized, leaving many companies buried in a sea of look-alike measures.

The result is a structural stagnation where "CPA is improving, but profits aren't growing" and "even if we get a hit, we can't sustain it."

However, the goal for companies should not be an extension of this path. What is needed is "discontinuous growth" that changes the structure itself.

To achieve this, it's not enough to improve ad operations. It's essential to rewrite the variables themselves, through initiatives such as improving decision-making accuracy by integrating data, redesigning creatives and CX, and even re-examining preconditions like market territories, recruitment, and organization.

Executing such a transformation requires not just on-the-ground improvements but "leadership decisions" that redesign the framework itself.

At this conference, nine companies that have successfully shifted their business phase through a strategic approach to the stagnating advertising and marketing fields will take the stage. Experts from various domains including advertising, data, LPO, video, CX, and recruitment will explain, from a practical perspective, why conventional improvements lead to growth limits, which structures need to be re-evaluated, and where to start.

This goes beyond simply sharing know-how; it presents a roadmap to break free from "on-the-ground micro-adjustments" and dramatically increase results through structural reform.

Don't worry if you're not available on the day. An archive video of the conference will be provided exclusively to those who register.

[Register Here]

▼ Recommended for those with these challenges: - Can't see the next move: Your winning formula is no longer working, and you're struggling with what to do next. - Profits aren't growing: CPA is improving, but it's not leading to profit. - Growth has hit a ceiling: You're stuck on an extension of the previous year's results and can't see a breakthrough.

▼ What you'll gain from this conference: - Understand what needs to change: Identify the factors hindering growth and specific actions to take. - Be able to make decisions based on profit: Gain the perspective to make judgments based on business profit, not just CPA. - Get hints for discontinuous growth: See breakthroughs from real-world examples of companies that abandoned past successes to extend their results.

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[Event Details] Title: Break Through 'Advertising' Stagnation and Achieve Discontinuous Growth. ~Strategic Thinking for Marketing Leaders and How to Chart the Next Move~ Date & Time: Thursday, April 9, 2026, 11:00 AM - 2:10 PM Format: Online (Bizibl) Host: Galapagos Inc. Registration URL: [Link]

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[Timetable / Speakers (titles omitted)]

11:00-11:05 Opening

11:05-11:25 Takuya Inatomi (Marketing Division, ADM Business Dept., Galapagos Inc.) "'Improvement' is for the team, 'Transformation' is for the leader. The Marketing Leader's Perspective for Creating Discontinuous Business Growth"

11:25-11:45 Tomohiko Aoshima (Head of Consulting Sales / Senior Manager, DIGITALIFT Inc.) "Advertising is No Longer a Differentiator. In the AI Era, Everyone Becomes an Ad Ops Pro. So, Where Do You Make a Difference?"

11:45-12:05 Hiroyo Hashimoto (Marketing Dept., Sales & Marketing Platform Business Div., GENIEE, Inc.) "Many Companies with Stagnant Results Haven't Integrated Their Data!? -Visualizing and Optimizing Ad Investment with Data Integration x AI"

12:05-12:25 Ryo Tajima (Deputy General Manager, Sales HQ, GMO TRUHATCH Inc.) "The Fastest PDCA Cycle! LPO Measures Using Swipe LPs"

12:25-12:45 Kana Okamoto (Director / Producer, Lumii Inc.) "Why Do Video Ads Hit a Wall? Redesigning Creative Strategy to Break Through Growth Limits"

12:45-13:05 Keita Watanabe (Senior Manager, AI Agent Team, Marketing DX Div., Promotion HQ, GLAD-CUBE Inc.) "Don't Let Your Website Be Just an 'Information Catalog.' The Next-Gen Web Customer Service Standard Transformed by AI Avatars"

13:05-13:25 Takuya Kawamura (Executive Officer, Korekara Inc.) "Companies That Stop Growing Don't Treat Recruitment as Marketing. Redesigning the Recruitment Structure from a CMO's Perspective."

13:25-13:45 Kota Suzuki (Marketing Strategy Dept., DEECH Inc.) "Are You Running Ads in an 'Empty Place'? Redesigning Market Territories to Break Through Web Ad Saturation"

13:45-14:05 Masahiro Tsukuda (Director / General Manager, Marketing Solutions Div., KURO HOLDINGS Inc.) "Can You Explain Why That Ad Succeeded? -Designing a Winning Formula to 'Reproduce' Results"

14:05-14:10 Closing

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[Register Here]

### [About AIR Design Service] AIR Design is a service that uses AI and data to produce and improve web ad creatives. A professional team of five, including planners and designers, partners with companies to achieve essential improvements that lead to sales and profit. We design high-precision strategies through AI-driven data collection and analysis, and produce high-performing creatives based on over 10,000 AB test results. With our proprietary data utilization tool, "AIR Connect," we measure effectiveness based on actual contribution to sales, not just CV count, to realize improvements that truly lead to results.

▼ Details - AIR Design Service Site - AIR Design Case Studies

### [About Galapagos Inc.] Galapagos Inc. is a technology company established in 2009. We develop and provide "Galapagos AI," a business-specific AI development and utilization support service, "AIR Design," an advertising creative production and improvement service, and smartphone application development services. With the mission "Making people more human with process and technology," we aim to realize a "digital craftsmanship industrial revolution."

Company Name: Galapagos Inc. Location: Mitamachi Terrace 4F, 5-34-2 Mita, Minato-ku, Tokyo Representative: Kenta Nakahira, CEO Established: March 2009 Capital: 50 million yen

▼ Links - Galapagos Inc. Corporate Site - Galapagos Inc. Recruitment Site