[Held on April 9, 2026] Breaking Through 'Advertising' Stagnation to Achieve Non-Linear Growth. ~Strategic Thinking for Marketing Leaders and Charting the Next Move~
Galapagos Inc. will host an online conference on April 9, 2026, for marketing leaders, focusing on strategies to overcome advertising stagnation and achieve structural reform and non-linear growth.
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- 📰 Published: April 3, 2026 at 19:00
- 🔍 Collected: April 3, 2026 at 10:31
- 🤖 AI Analyzed: April 21, 2026 at 04:38 (426h 7m after Collected)
Galapagos Inc. (Headquarters: Minato-ku, Tokyo; CEO: Kenta Nakahira), which develops the AI-powered ad creative production and operation service 'AIR Design', announces that it will host an online conference titled 'Breaking Through "Advertising" Stagnation to Achieve Non-Linear Growth. ~Strategic Thinking for Marketing Leaders and Charting the Next Move~' on Thursday, April 9, 2026.
'If we let the front lines run PDCA cycles, eventually big results will emerge.'
As long as you think this way, your business will never break out of 'marginal increases.'
In most cases, the improvement activities generated by front-line teams result in only about 105% year-over-year growth. With the maturation of digital marketing and the spread of AI, the optimization of operations, creatives, and distribution has become commoditized, leaving many companies buried in 'uniform measures.'
As a result, a structural stagnation is occurring, such as 'CPA is improving but no profit is left,' or 'A hit happens once, but cannot be sustained.'
However, what companies should aim for is not an extension of this line. What is needed is 'non-linear growth' that changes the structure itself.
To achieve this, it is essential not only to improve ad operations but to rewrite the variables that need changing—such as improving the accuracy of decision-making through data integration, redesigning creatives and CX, and even reassessing prerequisites like market area, hiring, and organization.
Executing such a transformation requires 'leadership decision-making' that redesigns the framework itself, rather than stopping at front-line improvements.
At this conference, 9 companies that have successfully transitioned their business phases through strategic approaches to the stagnating advertising and marketing field will take the stage. Experts in areas such as advertising, data, LPO, video, CX, and recruitment will explain from a practical perspective why conventional improvements hit a growth ceiling, which structures should be reassessed, and where to start.
Going beyond mere sharing of know-how, we will present a roadmap to break away from 'leaving minor adjustments to the front lines' and dramatically boost results through structural reform.
Don't worry if you are unavailable on the day. We will provide archive videos after the conference exclusively to those who have registered.
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▼ Recommended for those who have these challenges
- Cannot see the next move: Winning patterns are no longer working, struggling with what to do next.
- Profits are not growing: CPA is improving, but it doesn't lead to profit.
- Growth has plateaued: Unable to break free from the extension of year-over-year trends, cannot find a breakthrough.
▼ Outcomes you will gain from this conference
- Understand what needs to change: Identify the factors hindering growth and specific countermeasures.
- Able to make decisions based on profit: Gain the perspective to make judgments based on business profit, not CPA.
'If we let the front lines run PDCA cycles, eventually big results will emerge.'
As long as you think this way, your business will never break out of 'marginal increases.'
In most cases, the improvement activities generated by front-line teams result in only about 105% year-over-year growth. With the maturation of digital marketing and the spread of AI, the optimization of operations, creatives, and distribution has become commoditized, leaving many companies buried in 'uniform measures.'
As a result, a structural stagnation is occurring, such as 'CPA is improving but no profit is left,' or 'A hit happens once, but cannot be sustained.'
However, what companies should aim for is not an extension of this line. What is needed is 'non-linear growth' that changes the structure itself.
To achieve this, it is essential not only to improve ad operations but to rewrite the variables that need changing—such as improving the accuracy of decision-making through data integration, redesigning creatives and CX, and even reassessing prerequisites like market area, hiring, and organization.
Executing such a transformation requires 'leadership decision-making' that redesigns the framework itself, rather than stopping at front-line improvements.
At this conference, 9 companies that have successfully transitioned their business phases through strategic approaches to the stagnating advertising and marketing field will take the stage. Experts in areas such as advertising, data, LPO, video, CX, and recruitment will explain from a practical perspective why conventional improvements hit a growth ceiling, which structures should be reassessed, and where to start.
Going beyond mere sharing of know-how, we will present a roadmap to break away from 'leaving minor adjustments to the front lines' and dramatically boost results through structural reform.
Don't worry if you are unavailable on the day. We will provide archive videos after the conference exclusively to those who have registered.
---
▼ Recommended for those who have these challenges
- Cannot see the next move: Winning patterns are no longer working, struggling with what to do next.
- Profits are not growing: CPA is improving, but it doesn't lead to profit.
- Growth has plateaued: Unable to break free from the extension of year-over-year trends, cannot find a breakthrough.
▼ Outcomes you will gain from this conference
- Understand what needs to change: Identify the factors hindering growth and specific countermeasures.
- Able to make decisions based on profit: Gain the perspective to make judgments based on business profit, not CPA.