Galapagos Adds "Automatic Ad Banner Generation" Feature to "AIR Connect" Analysis Assist. AI Analyzes Delivery Data and Outputs Improved Banners as Images [First in Japan]*
Galapagos Inc. has added an "Automatic Ad Banner Generation" feature to its data utilization tool "AIR Connect," marking a first in Japan. The AI analyzes ad delivery data and GA4 to identify winning and losing trends, then automatically generates improved banner images based on these insights to accelerate data-driven PDCA cycles.
📋 Article Processing Timeline
- 📰 Published: March 28, 2026 at 00:03
- 🔍 Collected: March 28, 2026 at 21:59 (21h 55m after Published)
- 🤖 AI Analyzed: April 15, 2026 at 01:33 (411h 33m after Collected)
Galapagos Inc. (Headquarters: Chiyoda-ku, Tokyo; CEO: Kenta Nakahira), which operates the AI-powered ad creative production and operation service "AIR Design", announces the addition of a new "Automatic Ad Banner Generation" feature to the "Analysis Assist" function of its data utilization tool "AIR Connect".
This is the first feature in Japan where AI performs integrated analysis of GA4 and ad delivery data to automatically output improved banners as images. (*According to our company's research as of March 2026)
New Feature: About "Automatic Ad Banner Generation"
"Analysis Assist" is a feature where AI automatically analyzes ad operation data and proposes improvement measures. This time, we have updated the "Banner Analysis Report" within it and newly added "Automatic Ad Banner Generation".
[Until Now]
Analyzed winning/losing trends of creatives based on actual delivery results and presented improvement proposals in "text".
[From Now On]
Analyzes winning/losing trends of creatives based on actual delivery results and presents improvement proposals as "banner images".
Specifically, the AI analyzes common elements (key visuals, copy, color schemes, etc.) among "winning banners" with high CTR and CVR, and automatically generates an improved banner that reflects those winning elements. The generated banners can be immediately utilized as materials for horizontal deployment or as a springboard for the next round of improvements.
This feature automatically generates a report containing the following elements:
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Creative Win/Loss Judgment
Based on performance data such as CTR (Click-Through Rate), CVR (Conversion Rate), and CPA (Cost Per Acquisition) for each banner, the AI judges them as "Win", "Winning Trend", "Losing Trend", or "Loss".
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Factor Analysis and Hypothesis Formulation of "Winning Elements" and "Losing Elements"
The AI analyzes common elements in winning banners (key visuals, copy, color schemes, etc.) and trends in losing banners, verbalizing them as "Winning Element Hypotheses" and "Losing Element Hypotheses". This supports the identification of success patterns and failure factors.
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Automatic Generation of Improved Banners
Based on the analysis results and hypotheses, the AI automatically generates banner images reflecting the improvement proposals. Without waiting for text-based improvement instructions, you can seamlessly utilize visual improvement images for your next measures.
Value Provided by This Feature
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"De-personalization" of Creative Evaluation
Enables data-driven evaluation that does not rely on the experience or intuition of the person in charge. Sharing a common evaluation axis within the team accelerates decision-making speed.
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Significant Reduction in Man-Hours from Analysis to Improvement Proposal Generation
AI takes over the enormous amount of man-hours required for data aggregation, analysis, and document creation. Marketers can allocate the newly available time to essential tasks such as "planning higher-quality creatives" and "strategy formulation".
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Acceleration of Data-Driven PDCA Cycles
Completes the entire process from data-based hypothesis formulation to improved banner generation in a single stop. This enhances the accuracy and speed of the PDCA cycle, achieving continuous improvement in advertising performance.
What is "AIR Design"?
AIR Design is a service that utilizes AI and data to produce and improve web ad creatives. A professional team of five, including planners and designers, works closely with clients to achieve fundamental improvements that lead to sales and profits.
It designs highly accurate strategies through AI-driven data collection and analysis, producing creatives expected to achieve a high win rate based on a track record of over 10,000 A/B tests. The proprietary data utilization tool "AIR Connect" measures effectiveness based on the actual contribution to sales rather than simply the number of conversions, realizing improvements that genuinely generate results.
About Galapagos Inc.
Galapagos Inc. is a technology company established in 2009. We offer the business-specialized AI development and utilization support service "Galapagos AI", the ad creative production and improvement service "AIR Design", and smartphone app development services. Our mission is "Making people more human through process and technology", aiming to realize a "Digital Manufacturing Industrial Revolution".
Company Name: Galapagos Inc.
Location: 8F SP Jinbocho Building, 2-14 Kanda Jinbocho, Chiyoda-ku, Tokyo
Representative: CEO Kenta Nakahira
Established: March 2009
Capital: 50 million yen
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