Ezaki Glico Co., Ltd. has fully renewed and released its community site for supporting consumers' mental and physical health, rebranding it as "with Glico Park." The site now features enriched content for enjoyable learning and enhanced functions allowing consumers to easily connect and exchange opinions with each other. It evolves into a multi-layered community where actions born here are returned to society, fostering diverse relationships as consumers connect in real life and digitally. On April 17th, an event to experience the community's world view will be held at "Sunshine City" in Ikebukuro, Tokyo.
About "with Glico Park" The community site "with Glico," which started in 2020 with the idea of "creating together from the same perspective as our customers," has been completely revamped. This renewal expands opportunities for interaction among participants and establishes a system that allows for more proactive engagement. The aim is to create a place where anyone, regardless of generation, can easily participate and encounter "insights" and information useful for daily life. with Glico Park: https://with.glico.com
Overview of Site Renewal ### ◯ Towards a New Community Where Consumers' Learning, Interaction, and Experiences Connect to Society We aimed for a new community where consumers learn in their daily lives, gain insights, and engage in positive actions through interaction. The small actions of each individual, born from learning, interaction, and experiences, lead to insights and actions for other consumers, creating a chain reaction that benefits society. This cycle is considered the community's value.
### ◯ Towards an "Intuitively Usable" Site with Refreshed Design and Navigation The overall design and navigation of the site have been thoroughly revised. We carefully selected colors and fonts to ensure everyone can use it easily and intuitively, enhancing visibility while refreshing the layout for better information organization. By considering universal design principles, we have created a site that allows consumers of all ages to use it without confusion and understand it intuitively.
### ◯ Reorganized into "7 Zones" to Explore Based on Consumer Interests To allow users to navigate the entire site like a theme park, it has been reorganized into 7 zones based on consumer interests. "Main Plaza," "Child-rearing & Learning," "Food & Living," "Health & Sports," "Experiences & Factory Tours," "Brands & Campaigns," "Shops & Amusement"
### ◯ Enhanced New Features for Two-Way Interaction, Allowing Consumers to Easily Connect To facilitate effortless interaction among consumers, two-way functionalities have been strengthened (*).
FACT BOX
- Source: PR TIMES
- Category: Event
- Products / services: with Glico Park