Giant Cone Campaign "Zakuon Recording" Begins April 6 (Mon), Focusing on Texture Sound, Collaborates with Ketsumeishi Using Collected "Zakuon"
Ezaki Glico is launching the "Zakuon Recording" campaign for its "Giant Cone" ice cream, focusing on the crunchy sound it makes when eaten. Participants can win PayPay points or Ketsumeishi collaboration goods by submitting a receipt and recording the "Zakuon." The collected sounds will be remixed into a Ketsumeishi song.
📋 Article Processing Timeline
- 📰 Published: April 2, 2026 at 20:30
- 🔍 Collected: April 2, 2026 at 13:36
- 🤖 AI Analyzed: April 17, 2026 at 20:26 (366h 50m after Collected)
Ezaki Glico Co., Ltd. will launch the campaign "Zakuon Recording," focusing on the "sound (Zakuon)" generated by the characteristic crunchy texture of "Giant Cone," starting Monday, April 6, 2026. Based on the collected "Zakuon," they will collaborate with the artist "Ketsumeishi," who will celebrate their 25th major debut anniversary this year.
Since its launch in 1963, "Giant Cone" has been a long-selling brand, a pioneer in cone ice cream, combining many ingredients such as toppings, chocolate, ice cream, and a crunchy cone made with attention to freshness.
"Giant Cone" will continue to deliver energy and vitality to everyone working hard every day, whether it's household chores, work, or studying, through its satisfying deliciousness and enjoyable texture.
■ "Zakuon Recording" Campaign Overview
From Monday, April 6, 2026, to Sunday, June 28, 2026, participants who purchase "Giant Cone," record the "Zakuon" (sound of eating it), and apply via the campaign website will receive 20 yen worth of PayPay points for the first 390,000 applicants. By accumulating more entries, participants can also enter a lottery for limited Ketsumeishi collaboration merchandise.
The collected "Zakuon" will be remixed into Ketsumeishi's song "Doushiyou mo Nai kurai ni" (included in an album released on Wednesday, January 28, 2026) and are planned to be announced in early June on the campaign website and other platforms.
* Applicants will not be informed which "Zakuon" will be used.
For details, please check the campaign website: https://giant-2026spr.glico.com/zakuon/
[Prizes]
<1 Entry Course> 20 yen worth of PayPay points for the first 390,000 applicants.
* Awarded as PayPay point codes.
* Usable by exchanging for PayPay points. Cannot be withdrawn or transferred.
* Also usable at PayPay/PayPay Card official stores.
<3 Entries Course> Ketsumeishi collaboration towel for 300 winners.
<5 Entries Course> Ketsumeishi collaboration T-shirt 2-type set for 90 winners.
[Application Method]
STEP 1: From "Record and Apply" on the campaign website, record the "Zakuon" sound when biting into "Giant Cone."
STEP 2: After recording, add the official Ezaki Glico LINE account as a friend.
STEP 3: Send an image of the purchase receipt for the target product.
STEP 4: 20 yen worth of PayPay points will be presented to the first 390,000 applicants. Additionally, by accumulating "entry counts," it is possible to apply for Ketsumeishi's limited collaboration merchandise through a lottery.
[Target Products]
Giant Cone , Giant Cone , Giant Cone , Giant Cone , Giant Cone , Giant Cone , Giant Cone , Giant Cone
[Application Period]
April 6, 2026 (Monday) 00:00 - June 28, 2026 (Sunday) 23:59
[Original Packaging]
Target Products: Giant Cone , Giant Cone , Giant Cone .
Release Period: Around Monday, April 6, 2026 - Until supplies last.
■ "Ketsumeishi" Comments (Excerpts)
Q. When you first heard about the collaboration project between Ketsumeishi's songs and "Giant Cone," what impression did you have?
Okura: "Making sounds using 'Zakuon'... I started by wondering what they were talking about. After hearing the explanation, and learning that they would add this sound to the song and create a remix. I still felt like, 'Are we really okay for this?' (laughs)."
Q. In what scenes do you eat "Giant Cone" to recharge your energy?
RYOJI: "I eat 'Giant Cone' as a reward after working hard. It's always in the freezer, and when I feel like I've worked hard today, I eat it after taking a bath at night."
Okura: "It's nutrition for the brain, for a tired brain."
RYO: "The brain craves sweets. I want to eat it when my brain is tired from intense writing or memorization."
Q. Please give a message to everyone nationwide participating in the campaign.
Okura: "Everyone, please send us lots of your best 'Zakuon.' Together with our songs. Since the songs have a good rhythm, we want to hear crisp sounds that convey the taste, with a good rhythm, like a crisp bite."
RYO & RYOJI: "Some short ones, some long ones."
Okura: "I want to receive your best 'Zakuon' from everyone. The campaign will start soon. Everyone, please eat 'Giant Cone' with a crunch, crunch, crunch, and participate enthusiastically. We look forward to your applications."
"Thank you."
"That's all from Ketsumeishi!"
■ Product Overview
Brand Site: https://jp.glico.com/ice/giant/
Official X: https://x.com/glico_giant (@glico_giant)