Giant Cone Launches 'Zakuon Recording' Campaign Focusing on Texture Sound on April 6 (Monday) - Collaborates with Ketsumeishi using Collected 'Zakuon' Sounds

Ezaki Glico's Giant Cone is launching a campaign focusing on the distinctive crunching sound of its texture, called 'Zakuon Recording,' starting April 6, 2026 (Monday). The collected 'Zakuon' sounds will be used in a collaboration with the artist Ketsumeishi, who celebrates their 25th major debut anniversary this year.
食品・飲料,エンターテイメントNQ 100/100出典:prnews

📋 Article Processing Timeline

  • 📰 Published: April 2, 2026 at 20:30

Ezaki Glico Co., Ltd. will launch the 'Zakuon Recording' campaign, focusing on the distinctive crunching sound ('Zakuon') produced by the characteristic texture of 'Giant Cone,' starting April 6, 2026 (Monday). Based on the collected 'Zakuon' sounds, the campaign will collaborate with the artist 'Ketsumeishi,' who celebrates their 25th major debut anniversary this year.

Since its launch in 1963, 'Giant Cone' has been a long-selling brand, a pioneer in cone ice cream, combining many ingredients such as toppings, chocolate, ice cream, and crispy cones that are particular about freshness.

'Giant Cone' will continue to deliver energy and vitality to everyone who works hard every day, whether at home, work, or studying, through its satisfying deliciousness and enjoyable texture.

■ 'Zakuon Recording' Campaign Overview

From April 6, 2026 (Monday) to June 28, 2026 (Sunday), if you apply through the campaign website with a receipt for a purchased 'Giant Cone' and a recording of the sound of eating 'Giant Cone' (Zakuon), the first 390,000 applicants will receive 20 yen worth of PayPay points per entry. Furthermore, by accumulating entries, you can enter a lottery to win exclusive Ketsumeishi collaboration goods.

In addition, the 'Zakuon' sounds collected through applications will be remixed into Ketsumeishi's song 'Doushiyoumonai Gurai ni' (recorded in an album announced on January 28, 2026 (Wednesday)) and are scheduled to be announced on the campaign website and other platforms in early June.

*Applicants will not be informed which 'Zakuon' sounds will actually be used.

Please check the campaign website for details.

https://giant-2026spr.glico.com/zakuon/

【Prizes】

〈1 Entry Course〉20 yen worth of PayPay points for the first 390,000 applicants

*Awarded as a PayPay point code

*Can be used by exchanging for PayPay points. Cannot be withdrawn or transferred.

*Also available at PayPay/PayPay Card official stores.

〈3 Entry Course〉Ketsumeishi Collaboration Towel 300 winners

〈5 Entry Course〉Ketsumeishi Collaboration T-shirt Set of 2 types 90 winners

【How to Apply】

STEP 1: Record the 'Zakuon' sound when biting into a 'Giant Cone' from 'Record and Apply' on the campaign website.

STEP 2: After recording, add Ezaki Glico's official LINE account as a friend.

STEP 3: Send an image of the receipt for the eligible product.

STEP 4: The first 390,000 applicants will receive 20 yen worth of PayPay points. Furthermore, by accumulating 'entry counts,' you can apply for a lottery to win exclusive Ketsumeishi collaboration goods.

【Eligible Products】

Giant Cone , Giant Cone , Giant Cone , Giant Cone , Giant Cone , Giant Cone , Giant Cone , Giant Cone

【Application Period】

April 6, 2026 (Monday) 00:00 - June 28, 2026 (Sunday) 23:59

【Original Packaging】

Eligible products: Giant Cone , Giant Cone , Giant Cone

Release period: Around April 6, 2026 (Monday) - while supplies last

■ Ketsumeishi Comments (Excerpt)

Q. What was your initial impression when you first heard about this collaboration project between Ketsumeishi's music and 'Giant Cone'?

Ohkura: At first, I started by wondering what they were talking about, making sounds using 'Zakuon.' As I listened to the story, I gradually understood that they would add this sound to this song and create a remix. Still, I wondered if we would be okay (laughs).

Q. In what situations do you all eat 'Giant Cone' to recharge your energy?

RYOJI: I eat 'Giant Cone' as a reward ice cream after working hard. It's always in the freezer, and when I feel like I've worked hard today, I eat it after taking a bath at night.

Ohkura: Your brain needs nutrition, for a tired brain.

RYO: My brain craves something sweet. I want to eat it when my brain is tired from intense writing or memorization.

Q. Please give a message to everyone across the country participating in the campaign.

Ohkura: Everyone, please give us your best 'Zakuon' sounds. We'll put them on our song. It's a song with a good rhythm, so please make a pleasant, rhythmic, crunchy sound that conveys the taste.

RYO & RYOJI: Like short ones and long ones.

Ohkura: We'd like to receive everyone's best 'Zakuon' sounds. The campaign is about to begin. Everyone, please crunch, crunch, crunch your 'Giant Cone' and we look forward to your enthusiastic participation and applications.

Thank you.

All: That was Ketsumeishi!

■ Product Overview

Brand Site: https://jp.glico.com/ice/giant/

Official X: https://x.com/glico_giant (@glico_giant)

FAQ

What is the 'Zakuon Recording' campaign?

It's a campaign where you record the 'crunching sound' of eating Giant Cone. You can win PayPay points or exclusive Ketsumeishi collaboration goods. The collected sounds will be remixed into a Ketsumeishi song.

What is the application period for the campaign?

The application period is from April 6, 2026 (Monday) 00:00 to June 28, 2026 (Sunday) 23:59.

Which products are eligible for the campaign?

Various Giant Cone flavors, including Choco Nut, Cookie & Choco, Choco & Milk, and Raw Caramel, are eligible.