Gerson Lehrman Group, Inc. (Headquarters: Minato-ku, Tokyo; Representative Director and President: Hayato Hashimoto; hereinafter GLG), the world's leading and trusted platform for "human insights," has launched "AI Interview (AI-Moderated Calls)," a new feature where AI agents autonomously conduct interviews with experts.

This feature allows a voice-interactive AI to conduct spot consultations (expert interviews) provided by GLG. Based on a question list created by the client, the AI acts as an interviewer, asking questions to experts via voice and extracting insights through dialogue. Since multiple interviews can be conducted simultaneously, the research process, which was traditionally constrained by scheduling, language, and time differences, can be significantly streamlined.

"AI Interview" where AI interacts with experts via voice as an interviewer

Overview of GLG "AI Interview"

"AI Interview" is a feature where a voice-interactive AI conducts interviews with experts based on a question list prepared by the client in advance. It enables conversational interviews that understand context based on introductory explanations such as the project background and research objectives, as well as supplementary information that can be set for each question, thereby extracting insights. Furthermore, by deepening understanding through follow-up questions, it leads to more profound insights.

Interview content is automatically transcribed and can be quickly organized and analyzed on the client-exclusive portal "myGLG." For experts providing insights, this also offers the benefit of increased flexibility in scheduling interviews.

Key Benefits of GLG "AI Interview"

・ Increased Research Efficiency and Speed Multiple interviews can be conducted simultaneously, shortening the research period. This allows staff to focus more resources on high-value strategic tasks.

・ Elimination of Language Barriers High-quality research can be conducted with overseas experts, regardless of the interviewer's language proficiency. (*As of March 2026, only English is supported. Expansion to multiple languages is underway.)

・ Elimination of Time Zone and Scheduling Burdens There is no longer a need to accommodate interviews with overseas experts during night or early morning hours. It also resolves the issue of conflicting schedules when coordinating with domestic experts.

・ Immediate Analysis of Interview Content After an AI interview is conducted, a transcript is delivered. Using the AI features integrated into the client-exclusive portal "myGLG," users can easily view summaries, compare insights across multiple interviews, and ask additional questions to the transcript.

Main Use Cases for GLG "AI Interview"

AI Interview is most effective in cases where standardized questions are asked to a large number of experts to structure knowledge.

Use Cases

・ Understanding market overview and key players for market entry planning

・ Customer Voice (VOC) research before product development

・ Investigating company/product superiority in due diligence

・ Global research conducted in multiple countries

On the other hand, for interviews that prioritize relationship building and trust, we continue to recommend human-led interviews.

Comment from Tokyo Office Representative – President Hayato Hashimoto

The core value GLG aims to deliver to clients is the "human insights" held by experts worldwide. This remains unchanged even in the age of AI.

However, with the evolution of AI, the methods for gathering knowledge are expanding significantly. We believe AI is not a replacement for human insights, but a means to efficiently extract more insights.

The "AI Interview" we are launching allows AI to act as an interviewer, asking questions to experts, enabling multiple interviews to be conducted simultaneously, and offering a new approach to enhance research speed and scale. GLG will continue to evolve how insights are provided to support corporate decision-making by combining human expertise and technology.

Inquiries regarding AI Interview implementation

GLG Tokyo Headquarters

Business Development Team

info.japan@glgroup.jp

Gerson Lehrman Group, Inc.

GLG, the world's leading and trusted platform for "human insights."

Official Website: https://glginsights.com/ja/

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  • Source: PR TIMES
  • Category: News