GLAPentertainment Renews Corporate Website to Commemorate 7th Anniversary

GLAPentertainment, Inc. (Headquarters: Ebisu, Shibuya-ku, Tokyo; Representative Director: Daisuke Sakamoto), which supports corporate promotions through SNS marketing and content creation, has fully renovated its corporate website to celebrate its 7th anniversary. Concurrently, we have established 'Fan Activation Company' as our new corporate message, and will further strengthen our marketing design that maximizes fan enthusiasm, driven by a spirit of playfulness.

New Corporate Website URL: https://glap-e.com/

■ Background of Renewal: Towards Becoming an Entity that Generates Further 'Chains of Enthusiasm' on our 7th Anniversary
Since our establishment, GLAPentertainment has converted the appeal of companies and services into 'empathetic designs' through multifaceted promotional support.

In the rapidly changing marketing domain, what we have consistently valued is the 'mechanism' that moves people's hearts.

As we have built our business, we realized the fundamental truth that 'simply delivering information does not move people.' The starting point for human action is always an emotion like 'liking' or 'finding it interesting'—enthusiasm.

Reaching our 7th anniversary, we have re-verbalized this thought and redefined the value and role we provide. Accordingly, we have refreshed our corporate message to 'Fan Activation Company' and implemented a corporate website renewal to convey our brand image more vividly.

Under our new philosophy, we will generate even greater 'positive chains' together with our clients and partners.

■ New Philosophy: Challenge as a Fan Activation Company
In this renewal, we have verbalized our vision and newly established our Philosophy, Mission, Vision, and Values.

【Philosophy｜Corporate Philosophy】
Playfulness Moves the World.
We believe in the power of emotions like 'interest' and 'liking' to change people's behavior. Starting from these emotional movements, we design better connections with society.

【Mission｜Mission】
Create 'Liking' and Spread it with Enthusiasm.
We create starting points for empathy like 'liking' by embodying it in social media, content, and experiences. Our role is to design a state where that enthusiasm propagates throughout society.

【Vision｜Vision】
Always Behind the Buzz.
As an entity that accompanies the beginnings of someone's 'liking,' we will first immerse ourselves and excite the world with enjoyment.

■ Three Guiding Principles (Values) That GLAPentertainment Cherishes
1. When in doubt, choose the path that makes your heart dance.
We constantly ask, 'Is there entertainment in this?' and when faced with dilemmas, we remain a group that unhesitatingly chooses the option that makes our hearts leap more.

2. Before you create, seek empathy.
Strive to find the 'emotional starting point' that moves your target audience's feelings.

3. Everyone is a Producer.
Everyone is a proposer and a director. Let's refine our creativity without being bound by our positions.

■ A Message from Representative Director Daisuke Sakamoto
Over the past seven years, marketing methods and trends have changed significantly.
However, what we have consistently grappled with is the question, 'Why do people act?'

In an era overflowing with information, merely delivering it does not make people act. When people act, the starting point is always an emotion like 'liking,' 'finding it interesting,' or 'being curious'—enthusiasm.

We believe that creating and expanding these 'starting points of enthusiasm' is our intrinsic value.

The message 'Fan Activation Company' that we have now adopted embodies our desire to be an entity that designs not just recognition or buzz, but a state where 'people's hearts are moved and that enthusiasm spreads in a chain.'

We aim to become an entity that is said, 'GLAP was behind that buzz,' by consistently generating positive chains for clients and society, while never forgetting our spirit of playfulness and genuinely enjoying the process ourselves.

We hope to continue creating new value together with all of you.
Thank you for your continued support.

■ About GLAPentertainment, Inc.
We provide integrated marketing support services, from planning marketing strategies with a focus on story design to content creation and ad operations. We not only design communication strategies online and on social media but also propose offline initiatives. Furthermore, we operate various in-house entertainment content, notably managing multiple media outlets that are popular among millennials and Gen Z.

■ GLAPentertainment Company Overview
Location: Grand First Ebisu 8F, 3-22-14 Higashi, Shibuya-ku, Tokyo
Representative: Daisuke Sakamoto
Business Activities: Entertainment content development / Communication planning / Creative planning / Production & Direction / Campaign planning / Producing / Store Produce / Talent Casting / Advertising Agency / Event Operation