[Glad Cube] Announces Strategic Business Alliance with PLAN-B: Strengthening Marketing DX Support Systems by Integrating Video Customer Service Technology with Content Assetization
Glad Cube and PLAN-B have entered a strategic partnership to combine influencer video content with 'video customer service' technology. This collaboration aims to help businesses maximize customer lifetime value by transforming social media traffic into effective website purchasing experiences.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 00:30
- 🔍 Collected: April 1, 2026 at 01:06 (36 min after Published)
Glad Cube Inc. (Headquarters: Chuo-ku, Osaka; CEO: Hiroki Kanashima; hereinafter 'Glad Cube') has entered into a strategic business alliance with PLAN-B Inc. (Headquarters: Nishi-ku, Osaka; Representative Director: Masanori Toriimoto; hereinafter 'PLAN-B') in the field of marketing support, combining 'video customer service' technology with the assetization of influencer videos through secondary usage.
In conjunction with this partnership, starting Tuesday, March 31, 2026, the companies will begin offering a performance improvement solution for e-commerce and websites that integrates influencer strategies with website optimization.
Specifically, this solution combines the 'Influencer Growth® Model (Assetization of Posts)' advocated by PLAN-B with the 'video customer service' technology of 'SiTest Engage,' a next-generation engagement platform provided by Glad Cube. By elevating 'point-based' traffic acquisition on social media into a 'linear' purchasing experience on websites, the companies will build a system to support the maximization of Customer Lifetime Value (LTV).
■ Background of the Partnership
Breaking away from 'one-off' content in an approximately 14.5 trillion yen market
The domestic creator economy market continues to expand, reaching a market size of 2.0894 trillion yen in 2024. When including potential markets such as corporate integration and the utilization of IP (Intellectual Property), the scale is estimated to reach approximately 14.5 trillion yen (*1). However, many companies face challenges such as 'influencer initiatives ending with social media awareness, making it difficult to see contributions to sales' and 'high-quality video content being consumed as one-off posts and not fully utilized as assets.' Furthermore, in the field of website improvement, bottlenecks have included 'the inability of static images to fully convey product appeal' and 'the high cost of secondary usage fees for posting talent or model videos on websites.'
To address these issues, both companies, which have extensive track records in the digital marketing field, have partnered to build a solution that realizes 'video-based and customer-service-oriented' websites while keeping costs down.
*1 Source: Mitsubishi UFJ Research & Consulting, 'Survey Results on the Domestic Creator Economy (2025)' https://www.murc.jp/wp-content/uploads/2025/12/cr_251210_01.pdf
■ Three Value Propositions of This Solution
1. Assetization through 'Secondary Usage' of High-Quality Influencer Videos
Using 'Cast Me!' and strategic casting provided by PLAN-B, we assign the most suitable influencers for the product. The biggest feature is that the generated video content is 'free for secondary usage (subject to conditions).' Normally, posting talent videos on a website incurs high additional costs, but this scheme allows companies to utilize 'selling videos (UGC-style videos)' that have resonated on social media as customer service content on their own e-commerce sites or landing pages indefinitely as assets, while keeping costs down.
2. Dramatically Improving CVR with No-Code 'Video Customer Service'
Using Glad Cube's 'SiTest Engage,' the secured video materials are implemented on websites as 'pop-ups' or 'picture-in-picture (follow-along playback at the edge of the screen)' without the need for coding. By providing a 'while-watching' environment where users can check the actual usage feel of a product while browsing the product page, we appeal to the product's charm that cannot be conveyed by static images alone. Past results have confirmed cases where the use of model videos increased dwell time by 9.2 times and improved CVR by 2 times, and cases where the use of influencer videos increased sales by 3 times compared to the same period last year, promising dramatic performance improvements.
3. From 'Point' Initiatives to a 'Linear' CX Improvement Platform
This solution does not end with just posting videos. By utilizing the heat map analysis function of 'SiTest,' we visualize and analyze 'where the video was played and where the user dropped off.' By continuously executing a data-driven PDCA cycle, we transform influencer initiatives from one-off promotions into continuous business growth drivers.
■ Future Developments
With the launch of this solution, we will first focus on providing implementation support and accumulating success stories by leveraging the customer bases of both companies. Moving forward, we plan to further deepen the technology of 'SiTest Engage' and the expertise of PLAN-B based on operational feedback, establishing the utilization of video assets as a new standard in marketing DX. By maximizing the business synergies of combining both companies' strengths, we aim to achieve sustainable corporate value enhancement and market share expansion.
In conjunction with this partnership, starting Tuesday, March 31, 2026, the companies will begin offering a performance improvement solution for e-commerce and websites that integrates influencer strategies with website optimization.
Specifically, this solution combines the 'Influencer Growth® Model (Assetization of Posts)' advocated by PLAN-B with the 'video customer service' technology of 'SiTest Engage,' a next-generation engagement platform provided by Glad Cube. By elevating 'point-based' traffic acquisition on social media into a 'linear' purchasing experience on websites, the companies will build a system to support the maximization of Customer Lifetime Value (LTV).
■ Background of the Partnership
Breaking away from 'one-off' content in an approximately 14.5 trillion yen market
The domestic creator economy market continues to expand, reaching a market size of 2.0894 trillion yen in 2024. When including potential markets such as corporate integration and the utilization of IP (Intellectual Property), the scale is estimated to reach approximately 14.5 trillion yen (*1). However, many companies face challenges such as 'influencer initiatives ending with social media awareness, making it difficult to see contributions to sales' and 'high-quality video content being consumed as one-off posts and not fully utilized as assets.' Furthermore, in the field of website improvement, bottlenecks have included 'the inability of static images to fully convey product appeal' and 'the high cost of secondary usage fees for posting talent or model videos on websites.'
To address these issues, both companies, which have extensive track records in the digital marketing field, have partnered to build a solution that realizes 'video-based and customer-service-oriented' websites while keeping costs down.
*1 Source: Mitsubishi UFJ Research & Consulting, 'Survey Results on the Domestic Creator Economy (2025)' https://www.murc.jp/wp-content/uploads/2025/12/cr_251210_01.pdf
■ Three Value Propositions of This Solution
1. Assetization through 'Secondary Usage' of High-Quality Influencer Videos
Using 'Cast Me!' and strategic casting provided by PLAN-B, we assign the most suitable influencers for the product. The biggest feature is that the generated video content is 'free for secondary usage (subject to conditions).' Normally, posting talent videos on a website incurs high additional costs, but this scheme allows companies to utilize 'selling videos (UGC-style videos)' that have resonated on social media as customer service content on their own e-commerce sites or landing pages indefinitely as assets, while keeping costs down.
2. Dramatically Improving CVR with No-Code 'Video Customer Service'
Using Glad Cube's 'SiTest Engage,' the secured video materials are implemented on websites as 'pop-ups' or 'picture-in-picture (follow-along playback at the edge of the screen)' without the need for coding. By providing a 'while-watching' environment where users can check the actual usage feel of a product while browsing the product page, we appeal to the product's charm that cannot be conveyed by static images alone. Past results have confirmed cases where the use of model videos increased dwell time by 9.2 times and improved CVR by 2 times, and cases where the use of influencer videos increased sales by 3 times compared to the same period last year, promising dramatic performance improvements.
3. From 'Point' Initiatives to a 'Linear' CX Improvement Platform
This solution does not end with just posting videos. By utilizing the heat map analysis function of 'SiTest,' we visualize and analyze 'where the video was played and where the user dropped off.' By continuously executing a data-driven PDCA cycle, we transform influencer initiatives from one-off promotions into continuous business growth drivers.
■ Future Developments
With the launch of this solution, we will first focus on providing implementation support and accumulating success stories by leveraging the customer bases of both companies. Moving forward, we plan to further deepen the technology of 'SiTest Engage' and the expertise of PLAN-B based on operational feedback, establishing the utilization of video assets as a new standard in marketing DX. By maximizing the business synergies of combining both companies' strengths, we aim to achieve sustainable corporate value enhancement and market share expansion.