GINORI 1735 Announces FLORENZA

In March 2026, GINORI 1735 announced its new tableware and home decoration collection, "FLORENZA." This collection proposes a new perspective on nature, up close and in its purest form, inviting you into a garden that grows with the rhythm of light and seasons, without boundaries or frameworks. The collection is scheduled to be released in Japan on April 15th.

FLORENZA is derived from the image of wild flowers blooming in a disorderly fashion. The "unframed garden" celebrates the daily workings of nature without being bound by constraints or patterns, interwoven with a sophistication that is both accessible and diverse.

The name FLORENZA holds a deep connection to the hills of Florence, where wild plants grow according to their own providence, never orderly, but simply thriving in nature. Born from this vision, the collection reinterprets flowers from a contemporary viewpoint, transforming them into an unpretentious simplicity. It becomes a language that weaves the poetry of nature without any falsehood.

In FLORENZA, flowers are not depicted in their complete form but are expressed in their transitional states. It captures fragmented moments, such as a petal grazing the edge of a plate, a partially visible leaf, or a touch of color as if guided by natural movement. It is not a traditional floral pattern but a work of art that captivates the heart with its beauty by drawing the viewer in to appreciate the fine details.

From this vision, a story of color unfolds. Through two harmonious interpretations, it holds the power to further define the collection's identity.

Verde Acanto (Green) speaks of the most tranquil and refined aspects of nature. It is a historic, earthy botanical green inspired by the classic, traditional acanthus leaf and the wild plants of Tuscany. This natural and elegant color brings harmony and depth to the table.

Rosa Malva (Pink) celebrates the brightest and most radiant parts of the landscape. It is a pink with nuances of coral and lilac, reminiscent of a soft, subtly hazy field, creating a fresh, contemporary, and unpretentious sophistication. Everything evokes the delicacy of the wild mallow plants that adorn a sunlit path.

The two palettes do not descriptively illustrate botany but rather evoke its atmosphere and sensibility. They are two interpretations of the same natural vitality that breathes life into FLORENZA.

A complete collection that embodies a new way of living and experiencing the home, where nature becomes an integral part, and harmony blends with the spontaneity of a sophisticated yet never ostentatious design. It includes a full tableware set, along with vases, trays, and candle holders, allowing for the creation of an immersive atmosphere, a "garden of the soul" within one's own home, where one can feel free and be oneself. This is the new world of GINORI 1735, a world that is constantly evolving.

About GINORI 1735

GINORI 1735 has been a leading global brand in the luxury and lifestyle sector for over three centuries, representing the pinnacle of Italian excellence. As part of the Kering Group, GINORI 1735 has always been associated with great figures in fashion, art, design, architecture, film, and decor. The Manufacture's creations are a perfect blend of tradition and innovation, featuring a deep awareness of art, a meticulous sense of beauty, and a flair for fashion. The iconic crown that marks the back of Ginori porcelain symbolizes the sophisticated fusion of craftsmanship and art. This passionate pursuit of excellence has been the brand's signature since its inception. Today, the world of GINORI 1735 is a harmonious blend of different voices and styles, a reinterpretation of its legacy, looking towards the future of new generations of style-setters who see art as an inseparable part of life.