[Call for Exhibitors] Sauna Fair to Develop Sales Channels for Sauna-Related Products, Promoting Attendance from Architecture and Lodging Professionals

Business Guide Sha, Inc. will hold the '10th Sauna Fair' this September at the '20th LIFE×DESIGN' (Venue: Tokyo Big Sight, West Exhibition Hall). We are currently recruiting exhibitors. The application deadline for exhibitors is Monday, June 1.

Contributing to the Development of New Sales Channels for Sauna Products

The 'Sauna Fair,' a BtoB exhibition that allows for the development of sales channels for both sauna equipment and sauna goods, is celebrating its 10th anniversary. To mark this occasion, we will strengthen visitor flow to attract more professionals not only from the traditional bathing and sauna industries but also from industries with high affinity to saunas.

At the venue, Tokyo Big Sight West Hall 4, our company will host the total interior international trade fair 'LIVING&DESIGN,' directed by architect Yuko Nagayama, and a special project 'Shoten Kenchiku LOUNGE' with a long-established commercial space magazine in close proximity. This will encourage circulation among professionals in architecture and lodging facilities, contributing to the development of new sales channels for sauna products.

Request materials for the Sauna Fair here

Also Recruiting Exhibitors for Glamping & Outdoor Products Fair

At the LIFE×DESIGN venue, we will also hold the 'Glamping & Outdoor Fair' (Venue: Tokyo Big Sight, West Exhibition Hall 1). With an open venue design, we can accommodate the exhibition of large items, providing visitors with a realistic experience.

The interior goods fairs of LIFE×DESIGN are located on the same floor, creating points of contact with various buyers, not limited to outdoor specialty stores.

10th Sauna Fair Overview

Organizer: Business Guide Sha, Inc.

Dates: September 2 (Wed) - September 4 (Fri), 2026

Venue: Tokyo Big Sight, West Exhibition Hall 4

Exhibitor Application Deadline: June 1 (Mon), 2026

Official Website: https://www.giftshow.co.jp/tigs/category_sp/sauna/

■ Inquiries

Business Guide Sha, Inc. LIFE×DESIGN Office

TEL: 03-3843-9711

E-MAIL: lifedesign@giftshow.co.jp