"e-Town Platform®" Provided to 230 Municipalities and 255 Projects to Solve Regional Issues Digitally

giftee Inc. (Headquarters: Shinagawa-ku, Tokyo; Representatives: Mutsumi Ota, Tatsuya Suzuki; hereinafter referred to as "giftee"), which operates an e-gift platform business (*1), announced that its digital platform "e-Town Platform®" (*2), designed to solve municipal and regional issues, has been adopted by 26 municipalities for 21 projects during the period from October 1, 2025 (Wednesday) to December 31, 2025 (Wednesday). As of December 31, 2025 (Wednesday), the cumulative number of municipalities adopting the "e-Town Platform®" will reach 230, with a total of 255 projects implemented. Furthermore, as of March 31, 2026 (Tuesday), the cumulative number of municipalities will reach 246, with 275 projects implemented.

During the same period, 5 municipalities and 5 projects adopted "Tabisaki Nozei®" (*3), a new form of Furusato Nozei (hometown tax donation) that allows users to contribute to the local economy while enjoying travel and outings within the region. Electronic gift certificates "e-Town Gift®" (*4) have been issued as return gifts. The adopting municipalities are Saiki City, Oita Prefecture (implementation date: October 3, 2025 (Friday)), Iki City, Nagasaki Prefecture (implementation date: October 20, 2025 (Monday)), Ota Ward, Tokyo (implementation date: November 13, 2025 (Thursday)), Shingu City, Wakayama Prefecture (implementation date: November 27, 2025 (Thursday)), and Tomamae Town, Hokkaido (implementation date: December 8, 2025 (Monday)). Additionally, 5 municipalities and 5 projects adopted "Ryugakusaki Nozei®" (*6), a system that allows a portion of "Hoikuen Ryugaku" (*5) (kindergarten study abroad) fees to be paid with return gifts from "Tabisaki Nozei®". Online codes "Ryugakusaki Nozei Codes" have been issued as return gifts. The adopting municipalities are Yubetsu Town, Monbetsu District, Hokkaido (implementation date: October 1, 2025 (Wednesday)), Tsukigata Town, Kabato District, Hokkaido (implementation date: October 7, 2025 (Tuesday)), Yame City, Fukuoka Prefecture (implementation date: October 15, 2025 (Wednesday)), Yamagata City, Gifu Prefecture (implementation date: December 1, 2025 (Monday)), and Yonezawa City, Yamagata Prefecture (implementation date: December 3, 2025 (Wednesday)).

Furthermore, as a new service for Furusato Nozei return gifts, we have launched the generation and provision of a digital catalog gift system that compiles local primary products from municipalities and regions. As the first project, we provided "Choose Your Furusato Gift Later," compiled with local products from Wakkanai City using the "Catalog Gift System" (*7), to Sprees Inc. (Headquarters: Sapporo City, Hokkaido; Representative: Aya Kano; hereinafter referred to as "Sprees") as a Furusato Nozei return gift for Wakkanai City. This has been listed on "Rakuten Furusato Nozei."

In addition, 5 municipalities have adopted the "e-Town Platform®" for 5 projects aimed at supporting residents and revitalizing local communities. Hirado City, Nagasaki Prefecture, Matsumoto City, Nagano Prefecture, and Suwa City, Nagano Prefecture, have utilized the FY2025 "Priority Support for Regional Revitalization Temporary Fund for Response to Price Increases" (hereinafter referred to as "Priority Support Fund") (*8), managed by the Cabinet Office, to adopt the "e-Town Platform®" for their respective projects. Hirado City, Nagasaki Prefecture, issued "Local Business Support Digital Shopping Vouchers" (usage period: November 11, 2025 (Tuesday) to December 31, 2025 (Sunday)). Matsumoto City issued "Matsumoto City Child-Rearing Support Electronic Coupons" (usage period: December 1, 2025 (Monday) to February 15, 2026 (Sunday)). Suwa City issued the "Suwa City Digital Premium Shopping Voucher 'SUWA Digi Ticket'" (usage period: December 2, 2025 (Tuesday) to January 31, 2026 (Saturday)). In addition, the "e-Town Ticket Portal," one of the solutions of the "e-Town Platform®," is being used as the foundation for portal sites that enable the distribution, lottery, and sales of electronic shopping vouchers in each municipality. All of these municipalities are implementing sustainable initiatives by multi-using the "e-Town Platform®" adopted in other projects (*9), thereby improving operational efficiency and reducing costs.

Furthermore, in Kutchan Town, Abuta District, Hokkaido, the "Kutchan Magical Dining" premium dining voucher project, implemented as a resident benefit program by the Niseko Tourism Association (Location: Kutchan Town, Abuta District, Hokkaido; Representative Director: Kohei Futagawara; hereinafter referred to as "Kutchan Tourism Association"), has been continuously adopted. The sale and issuance of the premium dining voucher "KUTCHAN MAGICAL Ticket" (usage period: October 1, 2025 (Wednesday) to November 30, 2025 (Sunday)) were conducted for town residents. The "e-Town Ticket Portal" is used as the foundation for the online sales site of this ticket, and by linking with the digital resident ID service "Kutchan ID+" (*10), identity verification using the My Number card has been implemented.

Additionally, the "e-Town Platform®" has been adopted for the "Demonstration Project for Ride Reservations and Point Issuance for Autonomous Driving Buses" implemented by Nisshin City, Aichi Prefecture, since February 2024. During the period from October 8, 2025 (Wednesday) to November 8, 2025 (Saturday), it was used as "Autonomous Driving Bus Reservation Points" awarded for making reservations and riding the autonomous buses (demonstration experiment) operating within Nisshin City.

Moreover, the "e-Town Platform®" has been utilized for 4 projects aimed at promoting tourism. For the "Santo Special Campaign" (implementation period: December 1, 2025 (Monday) to March 31, 2026 (Tuesday)), conducted by the Kyoto, Osaka, and Kobe Tourism Promotion Council, the platform is used to issue local electronic shopping vouchers provided as benefits for package tour products. The use of the "e-Town Platform®" in the Santo Special Campaign marks its fifth consecutive year since FY2021. Additionally, the platform has been utilized for the "Delicious Himeji Trip ~Himeji Marugoto Restaurant~" campaign (event period: November 1, 2025 (Saturday) to February 28, 2026 (Saturday)) implemented by the Public Interest Incorporated Foundation Himeji Convention & Visitors Bureau (Headquarters: Himeji City, Hyogo Prefecture; Chairman: Shunjiro Saiki), the "Now is the Time! Oki Trip Reward Campaign" (eligible accommodation dates: October 1, 2025 (Wednesday) to December 31, 2025 (Wednesday)) implemented by the Oki Islands Geopark Promotion Organization (Location: Okinoshima Town, Oki District, Shimane Prefecture; Representative Director: Takayoshi Ikeda), and "LUMI Satsuma 2025" (event period: December 12, 2025 (Friday) to February 15, 2026 (Sunday)) held in Kagoshima City, Kagoshima Prefecture, by the "LUMI Satsuma 2025" Executive Committee.

Furthermore, the applications for the "e-Town Platform®" continue to expand with the needs of municipalities. For the "World Skateboarding Street 2025 Kitakyushu" (event period: November 23, 2025 (Sunday) to November 30, 2025 (Sunday)) held in Kitakyushu City, Fukuoka Prefecture, the "e-Town Platform®" was utilized as the tourism infrastructure for digital meal vouchers distributed to participants, issuing the meal coupon "KitaQpon."

giftee will continue to promote the provision of the "e-Town Platform®" to municipalities and locally rooted businesses nationwide as a means of revitalizing regional economies. Furthermore, in line with our mission to connect people and towns through gifts, we will contribute to regional revitalization and the creation of new experiences through the widespread adoption of the "e-Town Platform®."

(*1) The e-gift platform business refers to the business undertaken by giftee that provides e-gift services from creation to distribution.

(*2) e-Town Platform® is a registered trademark of giftee (registered in June 2022).

(*3) Tabisaki Nozei® is a registered trademark of giftee (registered in January 2021).

(*4) e-Town Gift® is a basic solution of the e-Town Platform®, provided alongside e-Town Points®, and is a registered trademark of giftee and J&J Gift Inc. (registered in September 2020).

(*5) Hoikuen Ryugaku is a study abroad program that connects local communities with families raising children, developed by KitchHike Inc. (Headquarters: Taito-ku, Tokyo; Representative: Masaya Yamamoto), and is a registered trademark of KitchHike Inc.

(*6) Ryugakusaki Nozei® is a registered trademark of giftee (registered in October 2022).

(*7) For details, please refer to the press release: https://giftee.co.jp/pressrelease20250428/

(*8) Matsumoto City utilized the reserve fund portion for FY2025, and Suwa City utilized the supplementary budget for FY2024 and the reserve fund portion for FY2025.

(*9) Past projects in Hirado City, Nagasaki Prefecture, Matsumoto City, Nagano Prefecture, and Suwa City, Nagano Prefecture, that are multi-using the "e-Town Platform®" during the period from October 1, 2025 (Wednesday) to December 31, 2025 (Wednesday) are as follows:

Hirado City, Nagasaki Prefecture: Hirado City Digital Taiwan Food Walk Festa System Implementation Business (https://giftee.co.jp/pressrelease20241217/)

6th Hirado Premium Shopping Voucher (https://giftee.co.jp/pressrelease20251112/)

Matsumoto City, Nagano Prefecture: Matsumoto City Child-Rearing Support Coupon (https://giftee.co.jp/pressrelease20240329/)

Firefighter Electronic Coupon Project (https://giftee.co.jp/pressrelease20250623/)

Suwa City, Nagano Prefecture: Tabisaki Nozei® (https://giftee.co.jp/pressrelease20250908/)

(*10) For details, please check the service site: https://kutchanid.machi-wai.jp/

■ Adoption Sites for Furusato Nozei Related Projects

◯ "Tabisaki Nozei®"

Saiki City, Oita Prefecture

Project Start Date: October 3, 2025 (Friday)

e-Town Gift Name: "Saiki Pay"

Official Website: https://saiki-tabisaki.com/

Other: Please refer to the press release: https://giftee.co.jp/pressrelease20251003/

Iki City, Nagasaki Prefecture

Project Start Date: October 20, 2025 (Monday)

e-Town Gift Name: "Iki Tabi Pay"

Official Website: https://ikitabi.jp/

Other: Please refer to the press release: https://giftee.co.jp/pressrelease20251020/

Ota Ward, Tokyo

Project Start Date: November 27, 2025 (Thursday)

e-Town Gift Name: "Kumano Shingu Odekake Shopping Voucher"

Official Website: https://odekake.osakagas.co.jp/location/shingu/

Shingu City, Wakayama Prefecture

Project Start Date: November 27, 2025 (Thursday)

e-Town Gift Name: "Kumano Shingu Odekake Shopping Voucher"

Official Website: https://odekake.osakagas.co.jp/location/shingu/

Tomamae Town, Hokkaido

Project Start Date: December 8, 2025 (Monday)

e-Town Gift Name: "Tomamae e-Town Gift"

Official Website: http://www.town.tomamae.lg.jp/section/kikakushinko/tomamae-tabisaki-gift.html

◯ "Ryugakusaki Nozei®"

・Yubetsu Town, Monbetsu District, Hokkaido

Project Start Date: October 1, 2025 (Wednesday)

Target Facility: Yubetsu Certified Kodomoen

Hoikuen Ryugaku Official Page: https://reserve.hoikuen-ryugaku.com/destination/hokkaido/yubetsu/yubetsu

・Tsukigata Town, Kabato District, Hokkaido

Project Start Date: October 7, 2025 (Tuesday)

Target Facility: Hananosato Kodomoen

Hoikuen Ryugaku Official Page: https://reserve.hoikuen-ryugaku.com/destination/hokkaido/tsukigata/hananosato

・Yame City, Fukuoka Prefecture

Project Start Date: October 15, 2025 (Wednesday)

Target Facility: Honbun Hoikuen

Hoikuen Ryugaku Official Page: https://reserve.hoikuen-ryugaku.com/destination/fukuoka/yame/honbun

・Yamagata City, Gifu Prefecture

Project Start Date: December 1, 2025 (Monday)

Target Facility: Tonami Hoikuen

Hoikuen Ryugaku Official Page: https://reserve.hoikuen-ryugaku.com/destination/gifu/yamagata/tonami

・Yonezawa City, Yamagata Prefecture

Project Start Date: December 3, 2025 (Wednesday)

Target Facility: Aozora Hoiku Takenoko

Hoikuen Ryugaku Official Page: https://reserve.hoikuen-ryugaku.com/destination/yamagata/yonezawa/takenoko

◯ Catalog Gift System

・Choose Your Furusato Gift Later

Implementing Body: Wakkanai City, Hokkaido

Listing Start Date: September 2025 (Transitioned to version generated using "Catalog Gift System" from November of the same year)

Sales Page: https://item.rakuten.co.jp/f012149-wakkanai/asgft001sku/

Other: Please refer to the press release: https://prtimes.jp/main/html/rd/p/000000639.000004529.html

■ Adoption Sites for Resident-Oriented Projects

・Local Business Support Digital Shopping Vouchers

Implementing Body: Hirado City, Nagasaki Prefecture

Usage Period: November 11, 2025 (Tuesday) to December 31, 2025 (Sunday)

Details: https://www.pref.nagasaki.jp/bunrui/shigoto-sangyo/shogyo-servisegyo/shoutengai/shouhinken/

・Price Increase Response Child-Rearing Household Electronic Coupon Distribution Project

Implementing Body: Matsumoto City, Nagano Prefecture

Usage Period: December 1, 2025 (Monday) to February 15, 2026 (Sunday)

Details: https://j-lppf3.jp/matsumoto_kosodate/

Other: Please refer to the press release: https://giftee.co.jp/pressrelease20251201_01/

・Suwa City Digital Premium Shopping Voucher Issuance Project

Implementing Body: Suwa City, Nagano Prefecture

Usage Period: December 2, 2025 (Tuesday) to January 31, 2026 (Saturday)

Other: Please refer to the press release: https://giftee.co.jp/pressrelease20251202/

・2025 Autumn Premium Dining Voucher Project "Kutchan Magical Dining"

Implementing Body: Kutchan Tourism Association

Usage Period: October 1, 2025 (Wednesday) to November 30, 2025 (Sunday)

Details: https://kutchan-dining.com/

Other: Please refer to the press release: https://giftee.co.jp/pressrelease20251225_02/

・Demonstration Project for Ride Reservations and Point Issuance for Autonomous Driving Buses

Implementing Body: Nisshin City, Aichi Prefecture

Implementation Period: October 8, 2025 (Wednesday) to November 8, 2025 (Saturday)

Details: https://www.city.nisshin.lg.jp/department/toshisangyo/ido/new_mobility/16889.html

■ Adoption Sites for Projects Aimed at Regional Economic Revitalization

・Santo Special Campaign

Implementing Body: Kyoto, Osaka, and Kobe Tourism Promotion Council

Implementation Period: December 1, 2025 (Monday) to March 31, 2026 (Tuesday)

Details: https://www.jr-odekake.net/navi/santospecial2025/

・"Delicious Himeji Trip ~Himeji Marugoto Restaurant~" Campaign

Implementing Body: Public Interest Incorporated Foundation Himeji Convention & Visitors Bureau

Implementation Period: November 1, 2025 (Saturday) to February 28, 2026 (Saturday)

Details: https://www.himeji-kanko.jp/feature/62/

・Oki Trip Reward Campaign

Implementing Body: Oki Islands Geopark Promotion Organization

Target Areas: Ama Town, Nishi-no-shima Town, Chibu Village, Okinoshima Town, Oki District, Shimane Prefecture

Eligible Accommodation Dates: October 1, 2025 (Wednesday) to December 31, 2025 (Wednesday)

Details: https://www.e-oki.net/features/15778/

・LUMI Satsuma 2025

Implementing Body: "LUMI Satsuma 2025" Executive Committee

Event Period: December 12, 2025 (Friday) to February 15, 2026 (Sunday)

Details: https://lumisatsuma.com/

Other: Please refer to the press release: https://giftee.co.jp/pressrelease20260212

■ Other Adoption Sites

・World Skateboarding Street 2025 Kitakyushu Meal Coupon "KitaQpon"

Implementing Body: Kitakyushu DMO Liaison Council

Event Period: November 23, 2025 (Sunday) to November 30, 2025 (Sunday)

Details: https://wstjapan.jp/

■ Overview of "e-Town Platform®"

The "e-Town Platform®" is a digital platform service that solves municipal and regional issues. Japan's "towns" have diverse characteristics and various challenges. Through the provision of the "e-Town Platform®," we support those involved in town development and aim to foster unique and sustainable communities where sentiments are exchanged.

Target Providers: Government agencies such as national and local governments, chambers of commerce, regional financial institutions, regional infrastructure companies, regional trading companies, etc.

Usage Examples: Tabisaki Nozei®, regional electronic tickets for tourism, MaaS ride tickets, premium shopping vouchers, child-rearing support vouchers, local shopping vouchers, etc.

Service Page: https://x.gd/whRlu

Contact: https://x.gd/vK1cO

■ About "Tabisaki Nozei®"

【Tabisaki Nozei Official Website】 https://x.gd/GHgiP

Number of Adopting Municipalities: 126 municipalities (as of March 31, 2026 (Tuesday))

【Official Instagram Account】

Username: tabisakinouzei

Account Name: Tabisaki Nozei | Travel x Furusato Nozei

URL: https://www.instagram.com/tabisakinouzei/

■ About giftee Inc.

Company Name: giftee Inc.

Location: 12F Higashi-Gotanda Square, 2-10-2 Higashi-Gotanda, Shinagawa-ku, Tokyo 141-0022

Established: August 10, 2010 (Service Launch: March 2011)

Capital: 3,286 million yen (as of the end of December 2025)

Representatives: Mutsumi Ota, Tatsuya Suzuki

Business Activities: Operation of e-gift platform business (4 services below)

① Operation of casual gift service "giftee®"

② Development of gift sales system "eGift System" service for corporations

③ Development of corporate solution "giftee for Business" service utilizing e-gifts

④ Development of digital platform service "e-Town Platform®" to solve municipal and regional issues

URL:

giftee Inc. https://giftee.co.jp

giftee® https://giftee.com

giftee for Business https://giftee.biz/

e-Town Platform® https://giftee.co.jp/service/emachi-platform