GetBetter's TSUNAGI: 'Eliminating the concept of wearing scenes.' Challenging a new style that balances work and play.
GetBetter Co., Ltd. announces its 'TSUNAGI' overalls, aiming to eliminate the concept of specific wearing scenes by offering a versatile style for both work and leisure, participating in April Dream 2026.
📋 Article Processing Timeline
- 📰 Published: April 1, 2026 at 20:00
- 🔍 Collected: April 1, 2026 at 16:47
- 🤖 AI Analyzed: April 17, 2026 at 04:41 (371h 53m after Collected)
GetBetter Co., Ltd. (Location: Toshima-ku, Tokyo; Representative Director: Yoshiteru Minabe) is participating in "April Dream 2026" with its original brand's overalls, 【GetBetter's TSUNAGI】, designed for borderless wear in both work and play. Our company endorses April Dream, which aims to make April 1st a day for announcing dreams. This press release is GetBetter Co., Ltd.'s dream.
"Work and play? Bring it on." Eliminating the concept of wearing scenes.
【For Work】 Workwear that transcends occupational boundaries, worn by "people engaged in construction, manufacturing, and agriculture" and "people working as stylists and creators." Just imagining this worldview makes us excited.
【For Play】 Clothing that allows "people who enjoy hobbies like motorcycling and outdoor activities" and "people who enjoy fashion" to enjoy their respective lifestyles. Just imagining this scene makes us look forward to holidays.
【Workwear】＋【Playwear】 coexistence ＝ 【GetBetter's TSUNAGI】
Work and play. We created these overalls with the hope that if we could share the joy of both, "every day would get better, and become more fun."
GetBetter's TSUNAGI will continue to propose a new style towards the dream of "eliminating the concept of wearing scenes", transcending occupational genres and hobby genres for spending holidays.
GetBetter's TSUNAGI
■Official EC Site
■Company Overview
Company Name: GetBetter Co., Ltd.
Representative Director: Yoshiteru Minabe
URL: https://getbetter.co.jp/
■GetBetter's TSUNAGI EC Site
https://shop.getbetter-products.com/
Address: Nitto Building 4-B, 1-27-1 Sugamo, Toshima-ku, Tokyo 170-0002
Business Overview: Web marketing business, operation of recruitment media, recruitment and job placement support services, planning, production and operation of websites, development and operation of applications, planning and production of corporate advertising design, planning, development and sales of apparel products
FAQ
What is GetBetter's TSUNAGI?
It's a new style of overalls proposed by GetBetter Co., Ltd., aiming to be worn seamlessly in both work and leisure scenes, eliminating boundaries.
What is 'April Dream'?
It's a project to make April 1st a day for announcing dreams. This press release expresses GetBetter Co., Ltd.'s future dream.
Who is the target audience?
People with diverse lifestyles, including those in construction, manufacturing, agriculture, stylists, creators, motorcycle/outdoor enthusiasts, and fashion lovers.