[Important] First-Ever Annual Campaign Launched by B2B Auction "Okura Market" Offering Benefits on Sales Fees for Watches, Bags, Jewelry, and More

Okura Holdings Co., Ltd. (Headquarters: Fukuoka City, Fukuoka Prefecture, Representative Director: Kiyohiko Koga, hereinafter referred to as "Okura"), a group company of GEO Holdings Co., Ltd. (Headquarters: Nagoya City, Aichi Prefecture, President & CEO: Yuzo Endo), will hold an "Annual Campaign" from April 2026 to March 2027 on its B2B auction "Okura Market" (*1), which will offer benefits such as reduced sales fees. This marks the first time an annual campaign will be held on "Okura Market". (*1) A watch auction is held on the 25th of every month, a jewelry auction on the 26th, and a bag auction on the 27th. In addition, regular market auctions are also conducted.

＜"Okura Market" Auction Venue＞

In recent years, due to the soaring prices and limited availability of luxury watch brands and luxury brands, there has been an increase in cases where high-end watches, iconic bags from certain brands, and precious metals are traded for investment or asset purposes. Under such circumstances, the secondary circulation market for these items is expected to become even more active in the future. On the other hand, because these products have high transaction values and a high prevalence of counterfeit goods, the importance of B2B auctions, where professional and fair evaluations guarantee transaction safety, is increasing. Okura holds the B2B auction "Okura Market" (Hakata-ku, Fukuoka City, Fukuoka Prefecture) targeting watches, bags, jewelry, and more. The items exhibited are diverse, including watches, bags, and general goods (*2), and are used by many participants, primarily antique dealers. In November 2025, we are promoting the improvement of auction convenience by introducing online bidding to "Okura Market". The "Annual Campaign" to be held this time is a project that will offer benefits such as reduced sales fees for specific monthly auctions, including watch and bag auctions, from April 2026 to March 2027. Details for the campaign starting in May will be announced sequentially from mid-month prior to the start of each month's campaign. Through the holding of this campaign, we aim to increase the number of participants in "Okura Market" and promote the strengthening of B2B auctions. By realizing an auction that can be used by a larger number of participants, we aim to secure high-quality inventory and expand circulation. (*2) Includes power tools, home appliances, beauty equipment, hobbies, antiques, precious metals, and other branded goods.

Target Auctions for Each Month of the "Annual Campaign" (Planned)