Terrace Roots Inc. Announces Establishment / Launch of "GEO Support" Service for Hotels and Ryokans

Terrace Roots Inc. (Location: Otsu City, Shiga Prefecture, Representative Director: Takumi Matsui) was established in April 2026 and will begin offering "GEO (Generative Engine Optimization) Support" services for hotels and ryokans. The core of this service is to achieve "natural recommendations" from ChatGPT, Perplexity, and Google AI Mode by disseminating the facility's brand story on media such as LinkedIn and note, allowing AI to correctly learn and cite it. This directly addresses the three structural problems currently facing the accommodation industry: OTA dependency, zero-click issues, and AI invisibility.

■ Three "Silent Crises" are Approaching the Accommodation Industry's Customer Acquisition

Problems that cannot be solved by SEO measures or OTA listings are progressing simultaneously.

【Problem 01: The Problem of Existence】

A property unknown to AI is as good as non-existent.

When a traveler asks ChatGPT or Perplexity, "What are some recommended ryokans in Hakone?" facilities that do not appear in the AI's answer are zero options for that traveler. It doesn't matter if they are listed on OTAs or have their own website. A property unknown to AI is as good as non-existent.

【Problem 02: The Zero-Click Problem】

Even with SEO #1, AI recommends a different property.

With the spread of generative AI, travelers will stop the behavior of "search → click → website visit." "Zero-click" where decision-making is completed solely by AI's answer is accelerating, leading to a reversal where even if a property consistently ranks high in SEO/MEO, traffic to its official website disappears.

【Problem 03: The Revenue Structure Problem】

If you lose in GEO, you continue to pay OTA commissions.

Facilities not recommended by AI remain dependent on OTA bookings, unable to escape a structure where 15-20% of their sales are paid as commission. On the other hand, facilities that gain an advantage in GEO increase direct bookings via AI, changing the profit structure that remains in hand even with the same room rate.

These three are not independent problems but interconnected structural issues. The more a property lags in GEO, the more severe the problems of existence, traffic, and revenue become simultaneously. Terrace Roots provides concrete means to break this chain.

■ The Core of the Solution: Teaching AI the Brand Story

The essence of GEO measures is not keyword stuffing. AI answers by learning the story of "what kind of property it is" published on reliable media. Only when the facility's philosophy, history, cuisine, people, and experiences are verbalized and disseminated on platforms that AI can easily learn from, can AI accurately "narrate" about that facility.

【Flow of GEO Support】

STEP 1: Verbalization and organization of the brand story

　　　　 Preparing the facility's strengths in a way AI can understand

STEP 2: Strategic dissemination on LinkedIn and note

　　　　 Utilizing platforms with high AI citation rates

STEP 3: AI learns "this property is this kind of property"

　　　　 Into the AI database in the correct context

STEP 4: Naturally recommended by ChatGPT, Perplexity, etc.

　　　　 AI introduces the facility in response to traveler questions

LinkedIn ranks second in citation domains within AI answers, giving it a structural advantage where dissemination on LinkedIn easily becomes AI learning data. Terrace Roots is Japan's first GEO support service that has systematized this mechanism specifically for the accommodation industry.

■ Voices from Early Adopters

"When I searched for our property on ChatGPT and Perplexity, it either didn't appear at all or was introduced inaccurately. After receiving GEO support, AI now correctly narrates the story we value, and I feel this is truly valuable."

── General Manager, Long-established Hotel in Shiga Prefecture

【Case Study 01: Kaminoyama Onsen Ryokan (Yamagata Prefecture)】

Citations confirmed in ChatGPT Search and Perplexity for queries such as "Recommended ryokans in Yamagata" and "Luxury ryokans in Yamagata." The history, culture, and hospitality philosophy as a long-established ryokan have been accurately learned by AI and are recommended to travelers in a way that matches the facility's brand image.

【Case Study 02: Uwajima Cultured Brand Sea Bream (Ehime Prefecture, Uwajima City)】

AI citations confirmed for queries such as "Uwajima Tai-meshi" and "Ehime food experience accommodation." As a result of verbalizing and disseminating the brand story of local food culture and love for cultured sea bream, AI now accurately introduces it as an "experience-rich accommodation."

*The above are examples that Representative Matsui has been involved with and is aware of. The content of AI answers may vary due to changes in each platform's algorithm.

■ GEO Addresses the Revenue Structure Problem of OTA Commissions

【In the case of OTA bookings】

OTA commissions of 15-20% continuously occur on sales. The higher the room rate, the larger the absolute amount, creating a structure where profitability is constantly pressured despite strong customer acquisition.

【In the case of AI recommendation → direct booking on official website】

If travelers recommended by AI directly visit the official website and book, OTA commissions are zero. Even with the same sales, the profit structure remaining in hand changes.

*OTA commission rates vary depending on contract content and platform. The improvement in direct booking ratio due to GEO measures is currently stated as a possibility/expectation and does not guarantee effectiveness.

■ Services Provided

【GEO Consulting】

From verbalizing brand stories to planning and executing dissemination strategies on LinkedIn, note, etc. We provide measures tailored to the media characteristics of ChatGPT Search / Google AI Mode / Perplexity.

【Japan Tourism Agency Subsidy Utilization Support】

Accompanying support for GEO and digital customer acquisition enhancement utilizing Japan Tourism Agency and local government subsidies. We support complex procedures from application to project implementation.

【Tourism Promotion Support】

Brand dissemination for accommodation facilities using SNS and PR support for inbound tourists. We expand reach to domestic and international travelers and high-net-worth individuals through SNS with high AI citation rates.

【April Only | First Free Offer (First 10 Companies)】

As a commemorative offer for our establishment, the first 10 companies that apply in April will receive a free GEO current status diagnostic consulting. Let's first check "how your facility is being narrated by AI."

■ Representative Profile

Name: Takumi Matsui

Position: Representative Director

A digital strategist in the accommodation industry with on-site experience as a hotel manager and practical experience in analyzing review data. His industry-specific LinkedIn dissemination, built from scratch, has top-class influence in Japan, and the representative himself is a "verifier" who has enabled AI to learn brand stories through LinkedIn dissemination.

【Awards and Certifications】

・LinkedIn Top Voice (Travel & Tourism)

・LinkedIn Japan Overall Top 10

・Favikon Top 200 Creator

・Featured in Singapore's "New In Asia" (introduced as one of Japan's top LinkedIn voices to follow)

　Article URL: https://newinasia.com/2024/12/05/10-linkedin-top-voices-japan/

■ Company Overview

Company Name: Terrace Roots Inc.

English Name: Terrace Roots Inc.

Established: April 2026

Location: Otsu City, Shiga Prefecture

Representative Director: Takumi Matsui

Business Activities:

　① GEO Consulting (Generative AI optimization support for hotels and ryokans)

　② Support for Japan Tourism Agency subsidy utilization projects

　③ Tourism Promotion Support (SNS utilization, PR for inbound tourists)

Website: geo-inn.jp (Scheduled to open in April 2026)

Corporate: terraceroots.co.jp

■ Contact for this matter

Terrace Roots Inc. Representative Director Takumi Matsui

Email: matsui-t@terraceroots.co.jp

Phone: 050-1725-3105

Web form: geo-inn.jp

LinkedIn: linkedin.com/in/takumi-matsui

*The information contained in this release is current as of the announcement date. It is subject to change without notice.