Infrastructure AI Firm Fracta Japan Adopts "Next SFA/CRM," Halving Administrative Work and Accelerating Shift to Strategic Sales

GeoCode Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Daisuke Haraguchi; Stock Code: 7357), a company engaged in web marketing and cloud sales tech businesses, has announced the concrete results achieved by Fracta Japan Co., Ltd. (Headquarters: Nakano-ku, Tokyo; Representative Director: Yusuke Matoba) through the implementation and operation of its cloud-based sales support and customer management tool, "Next SFA/CRM." ■ Background and Effects of "Next SFA/CRM" Implementation Fracta Japan Co., Ltd. is an infrastructure technology company that provides AI and machine learning-based software for predicting the degradation of underground pipes. With local governments across Japan as its primary customers, the company supports the optimization of deterioration diagnosis and renewal planning for water and gas pipes. Having won prestigious awards such as the "Prime Minister's Award" at the Infrastructure Maintenance Awards, it is gaining attention as a startup that promotes technological solutions to social issues in collaboration with water and sewage utilities, gas operators, and partners nationwide. Before implementing "Next SFA/CRM," the company faced challenges with sales information being scattered among individual representatives and multiple tools, leading to information silos. While reporting procedures like weekly reports existed, a system for the organization to share and analyze information in real-time was not fully established, resulting in significant time spent on data aggregation for numerical reports. Furthermore, as post-order progress was managed with a separate tool, sales representatives and data scientists could not access the same information, hindering inter-departmental collaboration. The recent implementation of "Next SFA/CRM" has enabled centralized management and visualization of the sales process, reducing the time required for administrative tasks such as status checks by approximately 50%. The time saved is now being redirected to more value-added activities, such as deepening customer relationships and strategic planning for new markets. The dashboard function has also improved the accuracy of pipeline forecasting, significantly enhancing the precision of decisions on which deals to prioritize. The visualization of the sales process also contributes to the organizational accumulation of "winning patterns," leading to enhanced training and education for sales personnel with varied start dates. 【About Fracta Japan】 Company Name: Fracta Japan Co., Ltd. Representative: Yusuke Matoba, Representative Director Location: Nakano Central Park East, 4-10-1 Nakano, Nakano-ku, Tokyo Established: September 2019 Business: Provision of AI-based infrastructure degradation prediction services for water pipes, etc. Website: https://fracta-jp.com/ ■ About the Cloud Sales Support/Customer Management Tool "Next SFA/CRM" "Next SFA/CRM" is a sales support and customer management tool that thoroughly pursues "ease of use" and "visibility" to streamline and improve sales activities. It also includes MA (Marketing Automation) functions, allowing for the management of marketing and sales activities from lead generation and nurturing to closing deals all within one tool. A high retention rate, supported by comprehensive free support from implementation to operation, is another feature. It can also be integrated with tools such as: ● cloud accounting software freee (freee K.K.) ● Sansan (Sansan, Inc.) ● Money Forward Cloud Invoice (Money Forward, Inc.) ● LINE WORKS (LINE WORKS Corp.) ● Chatwork (kubell Inc.) ● Google Ads (Google LLC) ● Yahoo! Ads (LY Corporation) ■ About GeoCode Co., Ltd. GeoCode operates a web marketing business that, in addition to conventional web marketing support like web advertising management, SEO, and website creation, also handles AI search optimization (AIO/LLMO), which has been gaining attention in recent years. Concurrently, it also runs a cloud sales tech business, providing tools such as the cloud sales support/customer management tool "Next SFA/CRM." Through these businesses, GeoCode supports its clients' management on both offense and defense, contributing to sales expansion by providing a one-stop solution for everything from customer acquisition to closing deals through web marketing & sales DX, and offering services that contribute to DX promotion. Company Name: GeoCode Co., Ltd. Representative: Daisuke Haraguchi, Representative Director Location: JR Shinjuku Miraina Tower 10F, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo Established: February 14, 2005 Capital: 364.61 million yen (as of the end of February 2026) Listing: Tokyo Stock Exchange Standard Market (Stock Code: 7357) Business: Web Marketing Business, Cloud Sales Tech Business Website: https://www.geo-code.co.jp/ ■ Contact Information GeoCode Co., Ltd. Cloud DX Department, Cloud CS Section Email: info@geo-code.co.jp Phone: 03-6274-8081