Season-End Campaign with Utsunomiya Brex: Selling Collaboration Limited Sets and Offering Autographed Goods via X Campaign

Genki Global Dining Concepts Co., Ltd. (Headquarters: Taito-ku, Tokyo; President and CEO: Masuzo Fujio), which operates restaurant chains, will implement a collaboration project with the B.LEAGUE professional basketball team 'Utsunomiya Brex', with which it has an official sponsorship agreement, at all Uobei and Genki Sushi locations nationwide starting Tuesday, June 2, 2026. This project is a 'Season-End Campaign' to honor the fierce battles of the 'Utsunomiya Brex', a team rooted in the community and beloved by many fans, which fought through the Resona Group B.LEAGUE 2025-26 season. The content is designed to be enjoyed not only by Brex fans but also by customers visiting for the first time. At Uobei and Genki Sushi, a collaboration limited product, the 'Victory Set with Lunch Tote Bag', will be sold. This special edition adds an original lunch tote bag to a popular set featuring a selection of the players' recommended toppings. The price is 1,800 yen (1,980 yen including tax), a uniform price nationwide. The tote bags are available in limited quantities. During the collaboration period, a campaign using the official Uobei X account will also be held. Customers can enter by following the official Uobei X account, quote-reposting the target post, and posting their desired prize. Furthermore, posting with a photo of the 'Victory Set with Lunch Tote Bag' will increase the chance of winning. Prizes include highly sought-after items for Utsunomiya Brex fans, such as a 'Basketball Autographed by All Players', 'T-shirt Autographed by All Players (including HC)', and 'T-shirt Autographed by a Player'. In conjunction with this campaign, video content featuring Utsunomiya Brex players actually preparing the collaboration product and introducing the 'Victory Set with Lunch Tote Bag' is scheduled to be released. The official Uobei Instagram account will also post reel videos capturing the filming, aiming to boost excitement for the collaboration project alongside the players. Please take this opportunity to enjoy the collaboration campaign with 'Utsunomiya Brex' along with your meal at Uobei or Genki Sushi. [Campaign Overview] ■ Campaign Period Tuesday, June 2, 2026 – until supplies last ■ Target Stores All Uobei and Genki Sushi locations nationwide ◼ Plan 1: Get a Lunch Tote Bag by Ordering the Collaboration Product! Customers who order the target collaboration product, the 'Victory Set with Lunch Tote Bag', at Uobei or Genki Sushi nationwide will receive one original lunch tote bag. *Once the tote bags are gone, only the product itself (600 yen / 660 yen including tax) will be sold until Monday, June 22. ◼ Plan 2: X Campaign to Win Luxurious Prizes! Follow the official Uobei X account, quote-repost with the hashtag for your desired prize to enter. Reposting with a photo of the ordered 'Victory Set with Lunch Tote Bag' increases your chance of winning! Win a basketball or T-shirt autographed by all players through a lottery. Entry Period: Tuesday, June 2, 2026 – Monday, June 22, 2026 A Prize: Basketball Autographed by All Players (1 winner) B Prize: T-shirt Autographed by All Players (including HC) (5 winners) C Prize: T-shirt Autographed by a Player (10 winners) *Players cannot be chosen. ◼ Plan 3: Collaboration Video Released on Brex Official YouTube! Video content featuring Utsunomiya Brex players #9 Endo, #15 Ishikawa, and #18 Ikaruga actually preparing the collaboration product and introducing the 'Victory Set with Lunch Tote Bag' is scheduled to be released. The official Uobei Instagram account will also post reel videos capturing the filming. Utsunomiya Brex Official YouTube Link: Utsunomiya Brex - YouTube [About Utsunomiya Brex] A professional basketball team belonging to the B.LEAGUE (B1 East Division). With Tochigi Prefecture as its franchise area and Utsunomiya City, Tochigi Prefecture as its hometown, it holds home games within Tochigi Prefecture. The team name 'Brex' is derived from the coined word based on 'BREAK THROUGH', embodying a strong desire to break conventional ideas and open up new possibilities in the sports world, basketball world, and Tochigi Prefecture. The team's philosophy is to remain a 'strongly loved and motivational team'. The team boasts three league championships in B.LEAGUE history. Company Name: Tochigi Brex Co., Ltd. Location: 1st Floor, 2-10-28 Komanao, Utsunomiya City, Tochigi Prefecture President and Representative Director: Mitsumasa Fujimoto Website: https://www.utsunomiyabrex.com/ [About Genki Global Dining Concepts] Currently, in Japan, the company operates brands including the community-based, value-oriented 'Genki Sushi', the ever-evolving 'Uobei', the authentic 'Sen-ryo', the new brand connecting Japan and the world 'GENKI SUSHI × Uobei', and 'Osaka Yakiniku Umakatsu', which brings grilled meat closer to local communities. Through providing food, primarily sushi, the company aims to offer customers a comfortable space and a rich, enjoyable time, contributing to the mental and physical health of people worldwide. ■ Company Overview Company Name: Genki Global Dining Concepts Co., Ltd. Location: 19th Floor, Ueno Frontier Tower, 3-24-6 Ueno, Taito-ku, Tokyo President and CEO: Masuzo Fujio Founded: December 12, 1968 Established: July 26, 1979 Business: Management of restaurant chains Company Website: https://www.genki-gdc.co.jp/