Collaboration Campaign with Pompompurin to be Held! Pompompurin, celebrating its 30th anniversary, brings healing!

Genki Global Dining Concepts Co., Ltd. (Headquarters: Taito-ku, Tokyo; Representative Director and President and Executive Officer: Masuzo Fujio), which operates restaurant chains, will implement a collaboration campaign with Sanrio's popular character "Pompompurin" at Uobei and Genki Sushi restaurants nationwide starting from Thursday, May 7, 2026.

© 2026 SANRIO CO., LTD. APPROVAL NO. L664265

This marks the first collaboration between Pompompurin, celebrating its memorable 30th anniversary in 2026, and Uobei. The theme is "Pompompurin Working at Uobei," and Pompompurin will deliver excitement to customers who still want to enjoy and be healed even after Golden Week.

Limited collaboration sweets, "Pompompurin's Happy Cake" and "Pudding Cake (with Pick)," will appear. "Pompompurin's Happy Cake" is a frozen cake shaped like Pompompurin's face, offering a refreshing texture. It has a cute finish with a sponge base topped with a pudding-style mousse and a caramel cream-flavored hat, making it perfect for photos. The "Pudding Cake (with Pick)" is a revival of a popular menu item sold in the past! It is finished in a gentle color inspired by Pompompurin, characterized by a well-balanced taste where a hint of caramel bitterness spreads amidst the sweetness. Its size is easy to eat even after a meal, and it's a special edition with a Pompompurin pick attached, available only this time.

Furthermore, customers who order the limited collaboration sweets will receive one original can badge at random (4 types for the first phase, 4 types for the second phase). The first phase (May 7th (Thu) to 17th (Sun)) and the second phase (May 18th (Mon) to 31st (Sun)) will feature 4 different designs each. These designs include Pompompurin dressed as a sushi chef, Pompompurin "at work," and designs featuring Uobei's popular menu items like shrimp tempura rolls and special pudding, allowing customers to enjoy motifs unique to this collaboration. Each phase also includes one secret design.

Additionally, on May 7th (Thu) and May 18th (Mon) only, customers who spend 1,500 yen (tax included) or more on in-store dining will also receive one original can badge on a first-come, first-served, limited-quantity basis.

Please take this opportunity to enjoy a healing moment delivered by Pompompurin along with your meal at Uobei and Genki Sushi.

[Campaign Overview]

Campaign Period

May 7th (Thu) to May 31st (Sun), 2026

Phase 1: May 7th (Thu) to May 17th (Sun) / Phase 2: May 18th (Mon) to May 31st (Sun)

Participating Stores

Uobei and Genki Sushi restaurants nationwide

◼ Project 1: Receive an original can badge when ordering limited collaboration sweets!

Customers who order "Pompompurin's Happy Cake" or "Pudding Cake (with Pick)" during the campaign period will receive one original can badge (4 types for phase 1 / 4 types for phase 2, at random). It's a surprise to see which design you get when you open it ♪

The "Pudding Cake (with Pick)" comes with 2 types of picks at random. The picks placed cutely on the cake are so adorable, you'll want to collect them all.

*Limited collaboration sweets, can badges, and picks will be available while supplies last.

*Each product is for in-store dining only and cannot be taken out.

◼ Project 2: Limited to 2 days! Receive an original can badge for in-store dining of 1,500 yen (tax included) or more!

This is a delightful reward campaign where you can get the original can badge, which is usually given when ordering limited collaboration sweets, even without ordering sweets on these specific days!

At Uobei and Genki Sushi restaurants nationwide, customers who spend 1,500 yen (tax included) or more on in-store dining will receive one original can badge on a first-come, first-served, limited-quantity basis.

Implementation Dates: First half May 7th (Thu) / Second half May 18th (Mon)

*Ends when planned quantities run out at each store.

★There are 8 types of original can badge designs in total!

[About "Pompompurin" Profile]

Pompompurin is a golden retriever boy whose trademark is a dark brown beret. He's a laid-back character, his favorite word is "going out," and his least favorite word is "staying home." His hobby is collecting shoes.

[About Genki Global Dining Concepts]

Currently, in Japan, the company operates various brands: "Genki Sushi," which is community-based and affordable; "Uobei," which continues to evolve with the times; "Senryo," which is authentic-oriented; "Unakama," which offers reasonably priced eel dishes; and the new brand "GENKI SUSHI × Uobei," which connects the world and Japan. Additionally, it operates brands such as "Osaka Yakiniku Umakatsu," which aims to make yakiniku a more familiar presence in local communities. Through providing food, including sushi, the company offers a comfortable space to customers and aims to enrich their lives with enjoyable dining experiences.