Developed 'ADWATER', a Next-Generation Vending Machine That Gives You Free Water After Watching an Ad
GenectBox has developed 'ADWATER', a vending machine that dispenses free mineral water in exchange for watching a 15-second digital advertisement, launching around June 2026.
📋 Article Processing Timeline
- 📰 Published: April 7, 2026 at 00:29
- 🔍 Collected: April 6, 2026 at 16:00
- 🤖 AI Analyzed: April 21, 2026 at 03:08 (347h 8m after Collected)
GenectBox Co., Ltd. (Headquarters: Minato-ku, Tokyo, CEO: Motofumi Nagasaka) is pleased to announce the development of "ADWATER", a new vending machine that provides mineral water for free upon viewing a video advertisement.
This service aims to create a system that naturally contributes to society in daily life while generating new value in advertising, and will be rolled out primarily in Tokyo.
[Release Schedule]
Scheduled around June 2026
[Installation Location]
170-0013
1-5-7 Higashi-Ikebukuro, Toshima-ku, Tokyo
Yamada Denki LABI Ikebukuro Head Store 7F Restaurant Area
[Business Hours]
10:00-22:00
■ What is ADWATER?
ADWATER is a vending machine with a new mechanism where users receive mineral water for free by watching a 15-second video ad on the digital signage installed on the machine.
Instead of a conventional "purchasing vending machine," it is designed as an experiential infrastructure where users "gain value by watching ads."
[Ingredients of ADWATER 420ml PET (Mineral Water)]
Energy: 0kcal
Protein: 0g
Fat: 0g
Carbohydrates: 0g
Sodium: 0.62mg (Salt equivalent: 0g)
Potassium: 0.06mg
Calcium: 1.6mg
Magnesium: 0.43mg
Hardness: 58mg/L
pH: 7.4 (Neutral)
Bicarbonate ion: 53mg/L
*Per 100ml
[Water Source]
Kokufu-cho, Takayama City, Gifu Prefecture
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This service aims to create a system that naturally contributes to society in daily life while generating new value in advertising, and will be rolled out primarily in Tokyo.
[Release Schedule]
Scheduled around June 2026
[Installation Location]
170-0013
1-5-7 Higashi-Ikebukuro, Toshima-ku, Tokyo
Yamada Denki LABI Ikebukuro Head Store 7F Restaurant Area
[Business Hours]
10:00-22:00
■ What is ADWATER?
ADWATER is a vending machine with a new mechanism where users receive mineral water for free by watching a 15-second video ad on the digital signage installed on the machine.
Instead of a conventional "purchasing vending machine," it is designed as an experiential infrastructure where users "gain value by watching ads."
[Ingredients of ADWATER 420ml PET (Mineral Water)]
Energy: 0kcal
Protein: 0g
Fat: 0g
Carbohydrates: 0g
Sodium: 0.62mg (Salt equivalent: 0g)
Potassium: 0.06mg
Calcium: 1.6mg
Magnesium: 0.43mg
Hardness: 58mg/L
pH: 7.4 (Neutral)
Bicarbonate ion: 53mg/L
*Per 100ml
[Water Source]
Kokufu-cho, Takayama City, Gifu Prefecture
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FAQ
How do you use ADWATER?
Just watch a 15-second advertisement video on the vending machine's signage to get free water.
Where will it be installed?
It is planned to be installed from around June 2026 at locations such as the 7th floor restaurant area of Yamada Denki LABI Ikebukuro Main Store.
What kind of water do you get?
You get 420ml of easy-to-drink mineral water with a hardness of 58mg/L, sourced from Kiyomizu, Takayama City, Gifu Prefecture.