Announcement of Secret Society holoX × GiGO Campaign

GENDA GiGO Entertainment is launching a collaboration campaign with "Secret Society holoX" from hololive at GiGO Group stores nationwide from April 18 to May 31, 2026, featuring exclusive merchandise, special food items, and novelty giveaways. This event aims to leverage the popularity of VTubers to drive foot traffic and sales.
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  • 📰 Published: April 3, 2026 at 21:01
GENDA GiGO Entertainment, Inc. (Headquarters: Minato-ku, Tokyo; President: Kazuhiro Ninomiya; hereinafter referred to as "the Company") is pleased to announce that it will hold a collaboration campaign with "Secret Society holoX," a unit born from the VTuber group "hololive" operated by COVER Corporation (Headquarters: Minato-ku, Tokyo; President: Motoaki Togō), at its GiGO Group stores starting Saturday, April 18, 2026.


Campaign Overview
■Campaign Period: Saturday, April 18, 2026 – Sunday, May 31, 2026
■Participating Stores: GiGO Group stores nationwide, Online Crane Game "GiGO ONLINE CRANE"
※Please check the special website for target stores.
■Campaign Contents:
・Deployment of GiGO Group store-exclusive merchandise
・Must-buy campaign
・Sale of collaboration taiyaki
・Sale of drinks with novelty items
・Sale of collaboration popcorn


GiGO Group Store Exclusive Merchandise
To coincide with the campaign, exclusive merchandise will be available at GiGO Group stores.
■Scheduled to be released sequentially starting Saturday, April 18, 2026
▲Large Acrylic Stands (4 types total)
▲Can Badges (8 types total)
▲Big Cushions (4 types total)
▲Acrylic Boards (4 types total)

■Scheduled to be released sequentially starting Saturday, May 9, 2026
▲Deformed Acrylic Ball Chains (4 types total)
▲Full Graphic T-shirts (4 types total)
▲Pair Stainless Tumblers (2 types total)
▲Rubber Mats (1 type total)

■Scheduled to be released sequentially starting Saturday, May 30, 2026
▲RC Art Truck (1 type total)

※Limited quantity. Available while supplies last.
※Please check the special website for target stores.
※Images and illustrations are for illustrative purposes only.


Must-Buy Campaign
■Participating Stores: GiGO Group stores nationwide, GiGO ONLINE CRANE
※Please check the special website for target stores.
■Campaign Contents:
By playing crane games featuring the target prizes with ¥500 (※1. ¥500 SP for GiGO ONLINE CRANE), you will receive one random original novelty item.
※1. For details, please check the "Announcements" section on GiGO ONLINE CRANE.
▲First Half: April 18 (Sat) – May 8 (Fri) Original Clear Files (6 types total)
▲Second Half: May 9 (Sat) – May 31 (Sun) Original Stickers (8 types total)

※You cannot choose the design of the novelty item.
※Limited quantity. Available while supplies last.
※Images and illustrations are for illustrative purposes only.


Collaboration Taiyaki
At GiGO's Taiyaki stores, a collaboration taiyaki inspired by "Secret Society holoX," named "holoX-yaki," will be sold. For each purchase of one "holoX-yaki," you will receive one random novelty coaster (8 types total) and one random "Yamadaler" (5 types total).
■Product Name: holoX-yaki
■Sales Period: Saturday, April 18, 2026 – Sunday, May 31, 2026
■Sales Stores:
GiGO KOKONOSUSUKINO / GiGO Akihabara Building 5 / GiGO Sohonten / GiGO Shibuya / GiGO Market Square Sasashima / GiGO Osaka Dotonbori Honten / GiGO Yodobashi Hakata (7 stores total)
■Sales Price: holoX-yaki ¥650 (tax included)
■Flavors: Premium Cream, Chocolate
※The designs of "holoX-yaki," novelty coasters, and Yamadalers are random and cannot be chosen.
※Limited quantity. Available while supplies last.
※Images and illustrations are for illustrative purposes only.


Novelty Drink
At target stores, drinks with novelty items will be sold. For each drink purchased, you will receive one random novelty coaster (8 types total).
■Product Name: Secret Society holoX Novelty Drink
■Sales Period: Saturday, April 18, 2026 – Sunday, May 31, 2026
■Sales Price: ¥500 (tax included)
■Sales Stores: Please check the special website for sales stores.
※Limited quantity. Available while supplies last.
※The novelty coasters provided will be the same as those for "holoX-yaki." The designs of the novelty coasters are random and cannot be chosen.
※Yamadalers will not be distributed with the novelty drinks.
※Images and illustrations are for illustrative purposes only.


Collaboration Popcorn Overview
At select stores, collaboration popcorn with gourmet popcorn specialty store HillValley will be available. For each purchase of one "holoX-yaki," you will receive one random novelty coaster (8 types total) and one random "Yamadaler" (5 types total).
■Menu: Secret Society holoX Collaboration Popcorn (Barrel) - All 4 types, ¥1,100 (tax included)
■Sales Period: Saturday, April 18, 2026 – Sunday, May 31, 2026
■Sales Stores:
GiGO BOWL NORBESA / GiGO Sendai / GiGO Akihabara Building 2 / Gi... (text truncated)

FAQ

What are the dates of the campaign?

The campaign will be held from Saturday, April 18, 2026, to Sunday, May 31, 2026.

What kind of exclusive merchandise is available?

Various exclusive items will be released, including acrylic stands, can badges, cushions, T-shirts, and tumblers.

Where can I buy the collaboration taiyaki?

It will be sold at 7 GiGO's Taiyaki stores nationwide, including GiGO KOKONOSUSUKINO and GiGO Akihabara Building 5.