GiGO Makes Its Debut in Shanghai, China! 'GiGO Shanghai Bailian ZX' Grand Opening on March 27, 2026: A New Hub Featuring GiGO's Diverse Content

GENDA (Shanghai) CO., LTD. (Headquarters: Shanghai, China; President: Shinji Takemura; hereinafter 'GENDA Shanghai'), an overseas subsidiary of GENDA Inc., which includes GENDA GiGO Entertainment Inc. (Headquarters: Minato-ku, Tokyo; President: Kazuhiro Ninomiya), has announced the grand opening of 'GiGO Shanghai Bailian ZX' on March 27, 2026 (Friday), located within the 'Bailian ZX' shopping mall in Shanghai, China—a city renowned as a 'mecca for 2D culture.'

First 'GiGO' Amusement Facility Opens in Shanghai, China!

GENDA Shanghai began its full-scale amusement facility operations in China in 2025. Having previously delivered real-world entertainment to many customers across China through multiple 'mini-locations' (game corners typically featuring fewer than 30 machines), the opening of this GiGO location at Bailian ZX marks a significant milestone for GENDA Shanghai's business in the region.

Located in 'Bailian ZX,' one of Shanghai's premier hubs for subculture trends, 'GiGO Shanghai Bailian ZX' serves as an official GiGO concept shop, designed to provide a deeper and more direct experience of the GiGO brand world.

This store is the first 'staffed, large-scale amusement facility' operated by GENDA Shanghai in mainland China. It offers a one-stop space to experience the diverse content that has made GiGO popular in Japan:

・GiGO Amusement Facility: Offering crane games and more, just like in Japan.

・'GiGO no Taiyaki': Featuring the popular Japanese sweet, including character-collaboration taiyaki.

・Collaboration Cafe: Creating a community space for fans linked to popular IP.

・Retail Area: A must-see corner stocked with limited-edition items and official merchandise.

Moving forward, GENDA Shanghai will continue to introduce the latest content, limited events, and the signature attentive hospitality cultivated by GiGO in Japan to the Chinese market. Additionally, the company is planning 'Shanghai-exclusive' original content tailored to local market needs. By combining 'Japanese-born global standards' with 'Shanghai's unique creativity,' the company aims to consistently provide fresh surprises to customers in China.