Geek Pictures Produced PlayStation® × YOASOBI 'Project: MEMORY CARD' Wins Silver and Bronze at D&AD Awards 2026!
The 'Project: MEMORY CARD' work, produced by Geek Pictures, won Silver and Bronze awards at the international advertising festival 'D&AD Awards 2026'.
📋 Article Processing Timeline
- 📰 Published: May 26, 2026 at 19:00
- 🔍 Collected: May 26, 2026 at 10:31
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Geek Pictures Inc. (Headquarters: Minato-ku, Tokyo; Representative Director: Tamotsu Osano) is pleased to announce that 'Project: MEMORY CARD,' a PlayStation® × YOASOBI collaboration produced by the company, has won Silver and Bronze awards at the 'D&AD Awards 2026' in the Animation / 3D Digital-Graphite Pencil category and Animation / Characters & Creatures-Wood Pencil category, respectively. Furthermore, the work has been shortlisted in the Gaming & Virtual Worlds / Audio-Visual Craft category.
The D&AD Awards, hosted by the London-based non-profit organization D&AD (Design & Art Direction), is one of the most authoritative international awards. It comprises over 40 categories covering design, advertising, video, digital, and entertainment, and is judged by more than 300 top creators from around the world.
'Project: MEMORY CARD,' produced by Geek Pictures, was created as part of the PlayStation's 30th-anniversary project. It is a special collaboration movie that uses the song 'PLAYERS,' written by YOASOBI, to evoke memories and emotions associated with gaming.
This work has been highly acclaimed at both domestic and international advertising festivals, including receiving Silver and Bronze awards in two categories at the recently announced 'ADC 105th Annual Awards.'
- Award Summary
- Silver: Animation / 3D Digital-Graphite Pencil
- Bronze: Animation / Characters & Creatures-Wood Pencil
- Shortlist: Gaming & Virtual Worlds / Audio-Visual Craft
Advertiser: Sony Interactive Entertainment
Work Title: Project: MEMORY CARD
Producer: Mamoru Inagaki
Production Manager: Kazunari Yamazaki
Work Overview Page: https://www.dandad.org/work/d-ad-awards-archive/project-memory-card
Watch the work here: https://www.youtube.com/watch?v=77QdNhEffOw
The D&AD Awards, hosted by the London-based non-profit organization D&AD (Design & Art Direction), is one of the most authoritative international awards. It comprises over 40 categories covering design, advertising, video, digital, and entertainment, and is judged by more than 300 top creators from around the world.
'Project: MEMORY CARD,' produced by Geek Pictures, was created as part of the PlayStation's 30th-anniversary project. It is a special collaboration movie that uses the song 'PLAYERS,' written by YOASOBI, to evoke memories and emotions associated with gaming.
This work has been highly acclaimed at both domestic and international advertising festivals, including receiving Silver and Bronze awards in two categories at the recently announced 'ADC 105th Annual Awards.'
- Award Summary
- Silver: Animation / 3D Digital-Graphite Pencil
- Bronze: Animation / Characters & Creatures-Wood Pencil
- Shortlist: Gaming & Virtual Worlds / Audio-Visual Craft
Advertiser: Sony Interactive Entertainment
Work Title: Project: MEMORY CARD
Producer: Mamoru Inagaki
Production Manager: Kazunari Yamazaki
Work Overview Page: https://www.dandad.org/work/d-ad-awards-archive/project-memory-card
Watch the work here: https://www.youtube.com/watch?v=77QdNhEffOw
FAQ
「Project: MEMORY CARD」はどの賞を受賞しましたか？
「D&AD Awards 2026」において、Animation / 3D Digital-Graphite Pencil部門でシルバー、Animation / Characters & Creatures-Wood Pencil部門でブロンズを受賞しました。また、Gaming & Virtual Worlds / Audio-Visual Craft部門でショートリストに入賞しています。
「Project: MEMORY CARD」とはどのような作品ですか？
初代PlayStation発売30周年記念プロジェクトの一環として制作されたスペシャルコラボレーションムービーです。YOASOBIが書き下ろした楽曲「PLAYERS」を使用し、ゲームの記憶や感情を呼び起こす内容となっています。
ギークピクチュアズはどのような会社ですか？
広告映像の企画・制作を主軸に、映画、ドラマ、ミュージックビデオ、イベント空間演出、アート、キャラクター開発など、多岐にわたるエンターテインメントコンテンツの制作・マネジメントを行う企業です。
「Project: MEMORY CARD」の広告主はどこですか？
ソニー・インタラクティブエンタテインメントです。
この作品の他の受賞歴はありますか？
先日発表された「ADC 105th Annual Awards」においても、2部門でシルバーとブロンズを受賞しています。