FamilyMart In-store Retail Media Kit Updated: "FamilyMartVision" Renamed to "FamimaTV" – Latest Ad Effectiveness Data Released

Gate One Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director and CEO: Ichiro Kurata), which operates retail media within FamilyMart stores, announced the update of its media kit and website for all in-store retail media, including "FamimaTV." The main updates include a design refresh due to the name change and the update of FamimaTV's "Ad Effectiveness Data." The number of FamimaTV installations has surpassed 11,000 stores, and the number of advertisers has grown 4.5 times to over 440 companies in the past four years. The name has been changed from "FamilyMartVision" to "FamimaTV" to create more engaging content and convey the image of broadcasting programs. This aims to improve visibility and create new reasons for customers to visit FamilyMart. The updated media kit includes refreshed data and achievements on the website. Clients without products handled by FamilyMart accounted for approximately 80% of placements between March 2023 and February 2026. Sales effectiveness data indicates that 77% of all campaigns saw an 82% increase in sales. Surveys on FamilyMart products/services showed that ad-exposed individuals significantly outperformed non-exposed individuals, with a +22pt difference in recognition, +11pt in favorability, and +12pt in purchase intent. For non-FamilyMart services, ad-exposed individuals showed a +27pt difference in recognition, +23pt in interest, and +22pt in usage intent. A survey on advertising trustworthiness showed FamimaTV achieved 47.7% trustworthiness, exceeding television (41.9%). FamimaTV is one of Japan's largest digital signage media, leveraging FamilyMart's network across 47 prefectures. It delivers diverse content and provides advanced marketing solutions by visualizing effects using actual purchase data from Data One Co., Ltd. Gate One Co., Ltd. was established on September 24, 2021, with a capital of 990 million yen (including 495 million yen capital reserve).