Rapid Expansion to 10 Prime Locations! 'Aburasoba Sohonten' Launches Sequential Re-openings within 'Ichikakuya' Stores
Garden Co., Ltd. is launching a hybrid expansion of its 'Aburasoba Sohonten' brand within existing 'Ichikakuya' locations. Ten stores across Tokyo, Saitama, and Kanagawa will undergo sequential re-openings from June 1 to June 11, 2026, featuring special promotional pricing and new menu options.
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- 📰 Published: May 29, 2026 at 11:00
- 🔍 Collected: June 1, 2026 at 02:51 (63h 51m after Published)
- 🤖 AI Analyzed: June 1, 2026 at 20:05 (17h 14m after Collected)
Garden Co., Ltd. (Headquarters: Shinjuku, Tokyo; President: Ken Kawashima) announced that its 'Aburasoba Sohonten' brand will be introduced as a hybrid concept within 'Ichikakuya' stores. A total of 10 locations will sequentially re-open between June 1 (Mon) and June 11 (Thu), 2026. To celebrate, each store will offer 'Aburasoba (Regular, Large, Extra Large)' for a special price of 682 yen (750 yen including tax) for three days starting from their respective re-opening dates.
This expansion targets high-traffic areas near stations and office worker routes, including Akihabara, Shinjuku, Shimbashi, and Kachidoki, as well as commuter-friendly areas like Omiya, Kawasaki, Totsuka, and Sagamihara. By catering to diverse dining needs—from lunch to late-night meals—the company aims to bring the 'Aburasoba Sohonten' experience to a wider audience.
(Details regarding store hours and campaign schedules are omitted for brevity.)
'Aburasoba Sohonten' features chewy, medium-thick noodles paired with a specially crafted, flavorful sauce. Customers can enjoy the standard bowl or customize it with a wide variety of new toppings and seasonings, such as spicy sauce, soft-boiled eggs, fried onions, and Korean seaweed, as well as new seasonings like Cajun spice, curry powder, fish powder, and green laver.
This expansion targets high-traffic areas near stations and office worker routes, including Akihabara, Shinjuku, Shimbashi, and Kachidoki, as well as commuter-friendly areas like Omiya, Kawasaki, Totsuka, and Sagamihara. By catering to diverse dining needs—from lunch to late-night meals—the company aims to bring the 'Aburasoba Sohonten' experience to a wider audience.
(Details regarding store hours and campaign schedules are omitted for brevity.)
'Aburasoba Sohonten' features chewy, medium-thick noodles paired with a specially crafted, flavorful sauce. Customers can enjoy the standard bowl or customize it with a wide variety of new toppings and seasonings, such as spicy sauce, soft-boiled eggs, fried onions, and Korean seaweed, as well as new seasonings like Cajun spice, curry powder, fish powder, and green laver.
FAQ
Is this strategy effective for the Taiwan market?
Yes, leveraging existing brand recognition to introduce new concepts in hybrid formats is a proven strategy in Taiwan's competitive food service sector.