Rapid Expansion to 10 Prime Locations! 'Aburasoba Sohonten' Launches Sequential Re-openings within 'Ichikakuya' Stores

Garden Co., Ltd. (Headquarters: Shinjuku, Tokyo; President: Ken Kawashima) announced that its 'Aburasoba Sohonten' brand will be introduced as a hybrid concept within 'Ichikakuya' stores. A total of 10 locations will sequentially re-open between June 1 (Mon) and June 11 (Thu), 2026. To celebrate, each store will offer 'Aburasoba (Regular, Large, Extra Large)' for a special price of 682 yen (750 yen including tax) for three days starting from their respective re-opening dates.

This expansion targets high-traffic areas near stations and office worker routes, including Akihabara, Shinjuku, Shimbashi, and Kachidoki, as well as commuter-friendly areas like Omiya, Kawasaki, Totsuka, and Sagamihara. By catering to diverse dining needs—from lunch to late-night meals—the company aims to bring the 'Aburasoba Sohonten' experience to a wider audience.

(Details regarding store hours and campaign schedules are omitted for brevity.)

'Aburasoba Sohonten' features chewy, medium-thick noodles paired with a specially crafted, flavorful sauce. Customers can enjoy the standard bowl or customize it with a wide variety of new toppings and seasonings, such as spicy sauce, soft-boiled eggs, fried onions, and Korean seaweed, as well as new seasonings like Cajun spice, curry powder, fish powder, and green laver.