Aburasoba Sohonten Brand Celebrates 15th Anniversary in Shinjuku with 3 Consecutive Hybrid Store Re-openings Over 3 Days!
Garden Co., Ltd. will re-open three hybrid stores combining 'Aburasoba Sohonten' and 'Ichikakuya' in Shibuya, Hon-Atsugi, and Kawasaki. A 3-day limited campaign will offer Aburasoba for 680 yen, aiming for over 100 locations within a year.
📋 Article Processing Timeline
- 📰 Published: April 27, 2026 at 19:00
- 🔍 Collected: April 27, 2026 at 10:31
- 🤖 AI Analyzed: April 28, 2026 at 08:20 (21h 49m after Collected)
Garden Co., Ltd. (Headquarters: Shinjuku, Tokyo; President: Ken Kawashima), operator of 'Aburasoba Sohonten,' will consecutively re-open three hybrid stores—Ichikakuya Shibuya Center-gai, Ichikakuya Hon-Atsugi, and Ichikakuya Keikyu Kawasaki—utilizing existing Ichikakuya locations. To celebrate the re-opening, these three stores will offer 'Aburasoba (Regular, Large, Extra Large)' for a special price of 680 yen (750 yen including tax) for three days only, starting from their respective opening dates.
The Aburasoba Sohonten brand will kick off this expansion on April 28 at Shibuya Center-gai, April 29 at Hon-Atsugi, and April 30 at Keikyu Kawasaki. The company aims to increase the number of locations to 30 by the end of the year and over 100 within a year.
### Renewal Campaign Details
- Ichikakuya Shibuya Center-gai: April 28 (Tue) – 30 (Thu)
- Ichikakuya Hon-Atsugi: April 29 (Wed) – May 1 (Fri)
- Ichikakuya Keikyu Kawasaki: April 30 (Thu) – May 2 (Sat)
- Special Price: Aburasoba (Regular, Large, Extra Large) for 680 yen (750 yen incl. tax)
### About Popular Products
- Aburasoba: Features smooth and chewy middle-thick noodles with a specially crafted dashi-rich sauce. Healthier than traditional ramen but very satisfying. Price from 810 yen (890 yen incl. tax).
- Korean Nori and Soft-boiled Egg Aburasoba: A new topping combination where the sweetness and saltiness of Korean seaweed meet a mild soft-boiled egg. Price from 919 yen (1,010 yen incl. tax).
### Customization and Seasonings
New toppings include Spicy Sauce, Soft-boiled Egg, Fried Onion, Korean Seaweed, Menma, Parmesan Cheese, Mentaiko, and more. New seasonings like Cajun, Curry Powder, Fish Powder, and Sea Lettuce are also added for more customization.
### Store Information
- Shibuya Center-gai: Re-opening April 28, 2026. 24 hours. 55 seats.
- Hon-Atsugi: Re-opening April 29, 2026. Sun-Thu 11:00-06:00, Fri-Sat 11:00-07:00. 52 seats.
- Keikyu Kawasaki: Re-opening April 30, 2026. Sun-Thu/Sat 10:00-03:00, Fri 10:00-04:00. 49 seats.
### About the Company
Garden Co., Ltd. operates food and real estate businesses with a mission to provide spaces that bring happiness and energy. The company has grown through M&A since its founding.
The Aburasoba Sohonten brand will kick off this expansion on April 28 at Shibuya Center-gai, April 29 at Hon-Atsugi, and April 30 at Keikyu Kawasaki. The company aims to increase the number of locations to 30 by the end of the year and over 100 within a year.
### Renewal Campaign Details
- Ichikakuya Shibuya Center-gai: April 28 (Tue) – 30 (Thu)
- Ichikakuya Hon-Atsugi: April 29 (Wed) – May 1 (Fri)
- Ichikakuya Keikyu Kawasaki: April 30 (Thu) – May 2 (Sat)
- Special Price: Aburasoba (Regular, Large, Extra Large) for 680 yen (750 yen incl. tax)
### About Popular Products
- Aburasoba: Features smooth and chewy middle-thick noodles with a specially crafted dashi-rich sauce. Healthier than traditional ramen but very satisfying. Price from 810 yen (890 yen incl. tax).
- Korean Nori and Soft-boiled Egg Aburasoba: A new topping combination where the sweetness and saltiness of Korean seaweed meet a mild soft-boiled egg. Price from 919 yen (1,010 yen incl. tax).
### Customization and Seasonings
New toppings include Spicy Sauce, Soft-boiled Egg, Fried Onion, Korean Seaweed, Menma, Parmesan Cheese, Mentaiko, and more. New seasonings like Cajun, Curry Powder, Fish Powder, and Sea Lettuce are also added for more customization.
### Store Information
- Shibuya Center-gai: Re-opening April 28, 2026. 24 hours. 55 seats.
- Hon-Atsugi: Re-opening April 29, 2026. Sun-Thu 11:00-06:00, Fri-Sat 11:00-07:00. 52 seats.
- Keikyu Kawasaki: Re-opening April 30, 2026. Sun-Thu/Sat 10:00-03:00, Fri 10:00-04:00. 49 seats.
### About the Company
Garden Co., Ltd. operates food and real estate businesses with a mission to provide spaces that bring happiness and energy. The company has grown through M&A since its founding.