Founded in California in 1978 by a journalist and an illustrator, Banana Republic began its journey as a travel outfitter offering high-quality apparel and accessories that invite adventure.
This summer, Banana Republic is launching a summer collection and campaign that celebrates the brand's adventurous roots. Rooted in exceptional craftsmanship and timeless design, this collection brings confidence and comfort to the wearer, offering items that adapt to various occasions, from everyday wear to weekends and summer travel. Shot in Portugal, the summer campaign, running from June to July, reflects Portugal's beautiful natural landscapes, such as the colorful seaside scenery of Comporta and the magnificent "Big Wave" of Nazaré, evoking a longing for travel to new places and an adventurous spirit to explore the unknown.
The new collection in July offers a modern update to the utility style that Banana Republic has inherited. Utilizing smooth Tencel, linen, and mesh materials perfect for summer, it combines sophisticated design with comfortable wearability. The collection features seasonal items such as versatile sets and dresses that stand out against natural landscapes. Furthermore, the lightweight and breathable materials ideal for the high summer season, including high-quality European linen, along with the brand's unique original details, are also appealing.
Key Items
Women’s
Utility Vest (¥30,000), Pleated Bermuda Pants (¥15,000):
In addition to the utility vest, designed to be enjoyed on its own or layered, we offer Bermuda shorts and cropped pants. While incorporating practical details, they use smooth, high-quality materials blended with Tencel, cotton, and linen for comfortable wear.
Oversized Poplin Shirt (¥14,000), Poplin Tiered Maxi Skirt (¥18,000):
An oversized shirt and maxi skirt that can also be worn as a set. The summer-like cream multi-stripe pattern instantly creates a sophisticated impression. The skirt features an A-line silhouette with side slits and a tiered design for a light and refined finish.
*Skirt scheduled to arrive mid-July.
Men’s
Crochet Stripe Resort Shirt (¥14,000):
Features a mesh-like knit that expresses a crochet texture. Designed to be light and seasonal.
Resort Shirt Jacket (¥30,000):
The classic shirt jacket is updated with a basket weave-like knit for a modern impression. Made with a lightweight cotton-blend material and an unlined construction for comfortable wear.
Mesh Photojournalist Vest (¥25,000):
A contemporary update to the classic photojournalist vest. This piece combines a washed cotton mesh front with a breathable cotton-linen blend back, preserving original details. A 1988 catalog states, "Many photographers find they can't do without this vest, and once you wear it, you'll understand its value."
This collection is available at all Banana Republic stores nationwide and on the official online store. Follow @bananarepublic_jp for the latest information.
BANANA REPUBLIC Official Online Store
https://bananarepublic.gap.co.jp/?tid=bjme001210
About Banana Republic
Banana Republic is a storyteller brand that enriches the daily journey and inspires through high-quality, expertly tailored collections and experiences for the modern-day explorer. Founded in San Francisco in 1978, the brand now connects with customers worldwide through its online store, directly operated stores, and franchise locations. For more information, please visit our online store at www.bananarepublic.co.jp or our social channels @BananaRepublic @BananaRepublic_jp.
FACT BOX
- Source: PR TIMES
- Category: 新商品