[World First] Grilled Meat Onigiri Stand Born! "Ashigaru Onigiri Kanazawa" Opens Grandly on July 4th (Sat), Offering Exquisite Rice Cooked in a Hagama with a 120-Year-Old Yakiniku Counter!

A shopfront that makes the most of a 120-year-old Kanazawa machiya.

Shop Slogan

- The Source for Everyone, Ashigaru Onigiri -

This is an onigiri specialty store. Our onigiri, made with freshly cooked Toyama rice and handmade fillings,

are simple yet "energizing breakfasts" that reach your heart and body.

Ashigaru Onigiri, "The Force for Everyone." Please enjoy our "onigiri that connect sources."

Cooked in a hagama and made into onigiri on the spot.

Background and Concept: Yakiniku at Night, Cafeteria in the Morning. "The Source for Everyone" to Savor in a 120-Year-Old Space

"Ashigaru Onigiri Kanazawa," our second store following the one in Toyama, will launch for a limited time from 7:00 AM to 12:00 PM, centered around the "beautiful 120-year-old yakiniku counter steeped in history" of Yakiniku House Shogun Kanazawa.

Its most distinctive feature is the unique style of being the "world's first onigiri stand where you can grill meat." For a while after opening, it will operate as a luxurious space with "only 8 counter seats."

We propose an unprecedentedly special breakfast experience: savoring the finest onigiri at the counter right in front of you, steeped in history.

Commitment to Rice and Cooking Method: "Horai Mai" from Mt. Hakusan, Cooked in an Exquisite Hagama

The rice used at the Kanazawa store is not Toyama rice, but locally produced Ishikawa Prefecture "Horai Mai (Hōraimai)." This rice, grown with the pure snowmelt water of Mt. Hakusan, one of Japan's three famous mountains (abundant water from the Tedori River alluvial fan), has a strong sweetness and umami flavor accumulated within the grains due to the "severe temperature differences between morning and night" characteristic of mountainous regions. It features a safe and secure cultivation method using organic fertilizers such as rice husk compost, minimizing pesticide use.

By cooking this exquisite Horai Mai all at once in a "hagama" with high heat conductivity, it results in the finest rice with distinct grains, fluffy texture, and enhanced natural sweetness.

A "Tonosama Onigiri Teishoku" (Lord's Onigiri Set Meal) allowing you to luxuriously enjoy Kanazawa's delicious food from the morning.

Product Features: Three Types of Set Meals with Utmost Care

All set meals include freshly cooked hagama rice onigiri, with your choice of up to three fillings.

First, to directly enjoy the umami of the rice and the nutrient-rich "Miyagi Prefecture nori" with its significant tidal differences, you will start with a "Shio Onigiri" (Salt Onigiri), embodying the beauty of subtraction. The crisp nori and the melt-in-your-mouth softness of the rice are irresistibly addictive.

The nori is a new nori of the highest grade, purchased at the first market of Miyagi Prefecture, boasting over 100 years of history and known as one of the world's three major fishing grounds. Blessed by the cold seas of Miyagi Prefecture and the rich nutrients of the Sanriku coast, it is called "Kanryu Nori" (cold current nori).

【Menu Lineup】

▶︎ Ashigaru Onigiri Teishoku (Tax Included ¥1,800)

This Ashigaru Onigiri Teishoku is prepared as a daily treat. You can choose from a total of 7 carefully selected fillings that emphasize color and deliciousness, such as "Chicken Soboro," "Salmon," "Sesame Leaf," "Green Chili Miso," "Tuna Mayo," "Mentaiko," and "Pickled Egg."

・ Chicken Soboro

・ Salmon

・ Sesame Leaf

・ Green Chili Miso

・ Tuna Mayo

・ Mentaiko

・ Pickled Egg

▶︎ Daimyo Onigiri Teishoku (Tax Included ¥2,200)

The Daimyo Onigiri Teishoku, recommended for gourmands, is a highly satisfying set meal using more luxurious ingredients than the Ashigaru Onigiri Teishoku. Enjoy premium fillings that have an extra touch of deliciousness, such as "Wagyu Beef Shigure," "Yamada's Eel," "Baisara," "Sujiko Natto," "Karasumi," "Tarako Kikurage and Nodoguro," "Chanja," "Chicken Soboro Egg Yolk," "Salmon Ikura," and "Mentaiko Tuna."

・ Wagyu Beef Shigure

・ Yamada's Eel

・ Baisara

・ Sujiko Natto

・ Karasumi

・ Tarako Kikurage and Nodoguro

・ Chanja

・ Chicken Soboro Egg Yolk

・ Salmon Ikura

・ Mentaiko Tuna

▶︎ Tonosama Onigiri Teishoku (Tax Included ¥3,200)

The Tonosama Onigiri Teishoku is the ultimate luxurious set meal. It features the highest quality ingredients available at "Ashigaru Onigiri Kanazawa." The lineup is packed with Shogun's carefully selected wagyu beef and delicacies, such as "Amaebi Yukke," "Yukke," and "Kuwahara Grilled Egg Yolk."

・ Amaebi Yukke

・ Yukke

・ Kuwahara Grilled Egg Yolk

・ *All sets include pickles, soup, and ultimate matcha.

*Each set meal comes with a "seasonal soup" to complement the onigiri, "pickles using seasonal Kaga vegetables" that are gently flavorful as a side, and "ultimate matcha" prepared to help you enjoy Japanese culture more.

We carefully hand-form each one.

◼︎ Set Contents

While individual orders are also available, the set includes "seasonal soup," "pickles using seasonal Kaga vegetables" that are gently flavorful as a side, and "ultimate matcha" prepared to help you enjoy Japanese culture more.

You can enjoy pickles made with seasonal Kaga vegetables, a delicious soup with a rich dashi broth, and "Sonogi Matcha (Kihoku Matcha)" made in Higisonogi Town, Higisonogi District, Nagasaki Prefecture.

"Sonogi Matcha (Kihoku Matcha)" is based on "Sonogi Tea," a brand tea that has won the national tea competition multiple times, blended with the vibrant green "Tsuyuhikari" and the deeply rich "Asahikari." It is a mellow and rich matcha with suppressed bitterness and a gentle sweetness, with little bitterness or astringency.

The natural elegant sweetness of this tea creates the perfect pairing, harmonizing exquisitely with the umami of the onigiri rice and the flavor of the nori, enhancing each other's deliciousness.

We deliver a luxurious and comfortable moment where you can forget the hustle and bustle of everyday life by savoring it with onigiri in the atmospheric space of a traditional Japanese "Kanazawa Nagaya."

Store Information

Grand Opening Date: July 4, 2026 (Saturday)

• Store Name: Ashigaru Onigiri Kanazawa

• Address: 2-31-36 Katamachi, Kanazawa City, Ishikawa Prefecture 920-0981 (Inside Yakiniku House Shogun Kanazawa)

• Business Hours: 7:00 AM - 12:00 PM

• Closed: Wednesdays

• TEL: 076-204-7935

• Parking: None

• Seating: 8 counter seats

• Instagram: @ashigaruonigirikanazawa

◼︎ Company Overview

Company Name: Ganesha Inc.

Head Office Location: 1-9-2 Tonya-machi, Toyama City, Toyama Prefecture, Toton 2F

Representative: President and CEO Daiki Honda

Business Activities: Restaurant Management / Franchise Business / Store Production / Meat Business

About Ganesha Inc.

Ganesha Inc. (President and CEO: Daiki Honda) is a restaurant company that operates 38 stores across 14 brands (including franchise stores), centered around the wagyu yakiniku specialty restaurant [Yakiniku House Shogun], founded in 1987. With the mission of "EAT IS LIFE," we continue to bring a fresh perspective to the food industry.

- Managed Brands -

Yakiniku House Shogun

SHOGUN BURGER

SHOGUN PIZZA

SHOGUN Fried

dadada_

Toton CAFE

Sobatenkoku

Yakitori Torifuji

Sushi Gekijo Tottotoya

Sukiya Tottotoya BUTAMAJIN

Ganso Asakusa Karaage Nishiki

Ashigaru Onigiri

Representative Profile: President and CEO Daiki Honda (Honda Taiki)

Born in 1987 in Toyama City, Toyama Prefecture. As the second-generation owner of "Yakiniku House Shogun," a wagyu yakiniku specialty restaurant founded in 1987, he serves as the President and CEO of Ganesha Inc. With the mission of "EAT IS LIFE," he operates stores domestically and internationally, based in Toyama and Kanazawa. In 2022, he produced "Yakiniku Gyu-miya" owned by Hiroyuki Miyasako, which garnered attention. He excels at creative store development that transcends brand boundaries, and in addition to yakiniku, he continuously creates new business formats in diverse food genres such as sushi, Italian, and hamburgers. Guided by the principle of "Energizing communities through food," he pursues a way of dining that fosters local culture and continues to challenge himself from the Hokuriku region to the rest of Japan and the world.

Producer: Rina Kawase (Kawase Rina)

Born in 1988 in Fukuoka Prefecture. Chef. As a food producer, she is active in a wide range of food-related fields, including recipe development, product development, and restaurant production. She is the Representative Director of SOU Inc. She has appeared in numerous media outlets, including her book "Kami Rentchin" (Bungeishunju), and focuses on supporting the sixth industrialization for regional revitalization, product development, and products in collaboration with local regions.

With the belief of "conveying the value and passion of wonderful ingredients and products from all over Japan," she continues to disseminate attractive ingredients from various regions of Japan in new forms.