From SNS to Coffee: SNS Marketing Expert Releases Coffee Beginner's Guide

Gakken Co., Ltd., a group company of Gakken Holdings Co., Ltd., released "How to Start Coffee for Daily Enjoyment" on June 4, 2026.

Introduction to Specialty Coffee

Specialty coffee refers to coffee classified as the highest grade in coffee quality assessment. It is characterized by clear traceability, such as production area, farm, producer, and processing methods, and achieves high-quality aroma and flavor through rigorous quality control.

In recent years, the spread of the "third wave" has ingrained a culture of enjoying coffee as a luxury item. The number of Instagram posts using "#SpecialtyCoffee" has reached approximately 912,000, surpassing topics like "#BasqueCheesecake" (approx. 769,000) as of June 2, 2026, indicating its establishment as part of a lifestyle.

SNS Marketing Expert Takes on the Coffee Industry

Author Sho Sakamoto is an expert who serves as the representative director of an SNS marketing company. Marking his 10th anniversary in business, he founded the specialty coffee brand "Beans. Coffee&Roasters" and began operating online and physical shops.

Sakamoto states that in today's accelerated digital era, he re-recognized the value of time spent satisfying the five senses and calming the mind in real-world spaces. He says, "The essence of both SNS and coffee lies in 'communication'," and aims to express the power of connecting people through a cup of coffee.

Beginner-friendly Structure and Two Major Bonuses

This book focuses on the "absolute essentials" for beginners, structured with full-color diagrams and illustrations. Additionally, it comes with two major bonuses:

1. Brewing Videos: Provides hot and iced coffee brewing patterns, visually explaining key points such as when to pour water. 2. Coffee Journal: A supplementary book to record personal coffee experiences.

It also includes a "Coffee Diagnostic Chart" and "Arrangement Recipes," helping readers discover their personal way of enjoying coffee.