From SNS to Coffee: SNS Marketing Expert Releases Coffee Beginner's Guide
Key facts
- From SNS to Coffee: SNS Marketing Expert Releases Coffee Beginner's Guide
- Gakken Co., Ltd. released "How to Start Coffee for Daily Enjoyment" by SNS marketing expert Sho Sakamoto on June 4, 2026. This beginner-friendly book breaks down specialty coffee expertise, offering guidance through diagrams and multimedia bonuses.
- Source: PR Times
- Date: June 4, 2026
Direct answer
Gakken Co., Ltd. released "How to Start Coffee for Daily Enjoyment" by SNS marketing expert Sho Sakamoto on June 4, 2026. This beginner-friendly book breaks down specialty coffee expertise, offering guidance through diagrams and multimedia bonuses.
- Citation
- From SNS to Coffee: SNS Marketing Expert Releases Coffee Beginner's Guide (June 4, 2026), PR Times
- Source
- PR Times
- Date
- June 4, 2026
Gakken Co., Ltd. released "How to Start Coffee for Daily Enjoyment" by SNS marketing expert Sho Sakamoto on June 4, 2026. This beginner-friendly book breaks down specialty coffee expertise, offering guidance through diagrams and multimedia bonuses.
📋 Article Processing Timeline
- 📰 Published: June 4, 2026 at 21:00
- 🔍 Collected: June 4, 2026 at 12:21
- 🤖 AI Analyzed: June 4, 2026 at 14:02 (1h 40m after Collected)
■ Introduction to Specialty Coffee
Specialty coffee refers to coffee classified as the highest grade in coffee quality assessment. It is characterized by clear traceability, such as production area, farm, producer, and processing methods, and achieves high-quality aroma and flavor through rigorous quality control.
In recent years, the spread of the "third wave" has ingrained a culture of enjoying coffee as a luxury item. The number of Instagram posts using "#SpecialtyCoffee" has reached approximately 912,000, surpassing topics like "#BasqueCheesecake" (approx. 769,000) as of June 2, 2026, indicating its establishment as part of a lifestyle.
■ SNS Marketing Expert Takes on the Coffee Industry
Author Sho Sakamoto is an expert who serves as the representative director of an SNS marketing company. Marking his 10th anniversary in business, he founded the specialty coffee brand "Beans. Coffee&Roasters" and began operating online and physical shops.
Sakamoto states that in today's accelerated digital era, he re-recognized the value of time spent satisfying the five senses and calming the mind in real-world spaces. He says, "The essence of both SNS and coffee lies in 'communication'," and aims to express the power of connecting people through a cup of coffee.
■ Beginner-friendly Structure and Two Major Bonuses
This book focuses on the "absolute essentials" for beginners, structured with full-color diagrams and illustrations. Additionally, it comes with two major bonuses:
1. Brewing Videos: Provides hot and iced coffee brewing patterns, visually explaining key points such as when to pour water.
2. Coffee Journal: A supplementary book to record personal coffee experiences.
It also includes a "Coffee Diagnostic Chart" and "Arrangement Recipes," helping readers discover their personal way of enjoying coffee.
FAQ
What kind of book is 'A Little More Fun Every Day: How to Start Coffee'?
It is an introductory book that focuses on essential knowledge for coffee beginners, such as origin and brewing methods, explained clearly with diagrams and illustrations.
What is the author, Shou Sakamoto's, background?
He is the CEO of an SNS marketing company and, on the 10th anniversary of his entrepreneurship, founded the specialty coffee brand 'Beans. Coffee&Roasters', operating both an online shop and physical store.
What special features are included in this book?
It includes two major features: 'Brewing Videos' that teach hot and iced brewing methods visually, and a separate booklet 'Coffee Diary' for recording your coffee experiences.
What is the background behind the attention given to specialty coffee?
The attention is due to the spread of the Third Wave movement and growing interest in sustainability and fair trade, leading to a culture of deeply enjoying coffee as a gourmet item.
What does the term 'specialty coffee' mean?
It refers to the highest grade of coffee, characterized by clear traceability from origin, farm, and producer, and achieved through rigorous quality control to deliver high-quality aroma and flavor.