Supporting the 'Will to Move Forward': Launch of 'Gakken Business', a New Service Brand for Professionals

TOASU Co., Ltd. (Shinagawa, Tokyo; President: Akira Miyata), a group company of Gakken Holdings Co., Ltd. (Shinagawa, Tokyo; President: Hiroaki Miyahara), is launching a new service brand, 'Gakken Business,' to comprehensively address the diverse management challenges faced by companies.

This brand aims to go beyond traditional HR development and organizational growth frameworks to partner with companies and individuals in their 'will to move forward' in an increasingly volatile business environment. Initially, it will incorporate the solutions provided by TOASU, which serves as the core of Gakken Group’s adult education segment, and will subsequently integrate and restructure services. In a complex management environment, it seeks to overcome obstacles in the process of achieving desired future states and build new frontiers.

■ Background of the Brand Launch
In today's world of rapid change and diversifying values, the challenges companies face are becoming increasingly complex. Simply solving immediate problems as an extension of the past is insufficient for sustainable growth.
'Gakken Business' advocates for a future-oriented, partnership-based style that designs current actions by working backward from the 'ideal state' 3–5 years into the future. By removing the constraints of 'what can be done' and focusing on the motivation of 'what we want to do' and 'what we should do,' the brand supports the sustainable development of companies and individuals.

■ Value Provided by 'Gakken Business'
The brand seeks to pursue high quality, innovation, and technological strength essential for corporate services while inheriting the assets of 'familiarity,' 'security,' and 'social trust' cultivated by the Gakken Group.

1. Comprehensive Problem Solving Linked to Management Agendas
Covering B2B, B2C, and B2S (School) areas, the brand addresses hurdles companies face, from HR and organizational issues to overall management challenges. Support areas extend to specific management agendas such as promoting human capital management, developing next-generation leaders, fostering AI-literate talent to drive business, embedding corporate philosophy in the field, and global expansion.

2. Practical, Partnership-based Support for Realizing Desired States
Beyond providing knowledge or skills, Gakken Business creates processes to solve gaps between current states and desired visions. Through collaborative dialogue sessions, project-based support, and practice-linked experience processes, it builds a cycle of sustainable transformation within the organization.

3. Growth Foundation Integrating Diverse Knowledge and Assets
Starting with solutions owned by TOASU, the brand will organically integrate the strengths and specialized solutions of other Gakken Group companies and partners. By combining publishing content, digital infrastructure (e-learning/talent management), organizational consulting, business transformation support, and AI utilization methods, it aims to grow as a brand providing comprehensive value in the adult education sector.

■ Brand Statement
The world is changing at unprecedented speed. It is essential to preempt challenges and transform them into new value. What is required is the power to capture new trends as opportunities and envision what lies beyond change. We want to stand by the 'will' to reach that ideal state. To give form to this desire, we are launching 'Gakken Business.' To support the sustainable development of companies by addressing all management challenges, not just HR and organizational ones. Let's overcome challenges and continue moving forward together. We will build a new frontier here.

■ Future Outlook
Gakken Business aims to enhance the value of all professional services within the Gakken Group and will work toward establishing itself as an umbrella brand. It strives to strengthen collaboration across companies and raise the level of 'future-envisioning power' in business settings.