Stopping Salesforce's "Data Quality Collapse" ─ Launching "SalesRadar Name Matching Plugin" for Salesforce, based on Corporate Number for Automatic Matching

FUTUREWOODS Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo; Representative Director: Hayato Kohama) launched the "SalesRadar Name Matching Plugin (Salesforce Edition)" as a managed package for Salesforce on Monday, May 11, 2026. This plugin integrates our corporate database service "SalesRadar" (which holds active corporate information for over 1.1 million companies) with Salesforce, enabling name matching, duplicate integration, and automatic completion of corporate attribute information for account and lead data on Salesforce.

Development Background

While the number of companies utilizing Salesforce as SFA/CRM is expanding, maintaining the quality of customer databases remains a significant challenge.

Records flow in from multiple channels such as sales, marketing, and inside sales, leading to duplicate registrations of the same company's records with inconsistent notations like "Co., Ltd.", "(Co.)", "English notation", or "old company name", which are left unaddressed, reducing the accuracy of targeting and segment analysis. Furthermore, missing attribute information such as industry, number of employees, and sales figures renders analysis axes in reports and dashboards dysfunctional.

Addressing these challenges with Salesforce's standard features alone is difficult, necessitating integration with high-quality external corporate databases.

Main Features

1. High-precision name matching based on corporate numbers

Using the National Tax Agency's corporate number as a starting point, accounts and leads are matched by combining multiple pieces of information such as company name, address, phone number, and URL. It also absorbs notation variations such as "(Co.)", "Co., Ltd.", and "English notation."

2. Streamlined operations through batch processing

Batch processing applies name matching and attribute completion to existing accounts and leads, eliminating the need for manual record reconciliation.

3. Duplicate record integration function ─ Can be used in conjunction with Salesforce's standard duplicate rules

Automatically detects and integrates records identified as belonging to the same company within Salesforce. It can be used in conjunction with Salesforce's standard "Duplicate Rules / Matching Rules" without disabling them, allowing for implementation while leveraging existing data quality operations.

4. Automatic assignment of over 70 corporate attribute items

Attributes such as number of employees, sales, industry, year of establishment, listing status, and head office address are automatically set for accounts and leads. This enables segment analysis in reports and dashboards to function effectively as is.

5. No cumulative upper limit on the number of name matching operations

There is no cumulative upper limit on the number of name matching operations that can be processed during your usage period. It is possible to continuously maintain and improve account and lead data on Salesforce.

Implementation Effects

* Prevention of duplicate approaches in sales activities and improvement of negotiation conversion rates through customer data de-duplication. * Improved accuracy of ABM targeting and segment analysis through automatic attribute assignment. * Reduction of data preparation man-hours, shifting Sales Ops / Sales Planning resources from "data preparation" to "designing strategies." * Enabling Salesforce reports and dashboards to be "ready-to-use" and accelerating data-driven decision-making.

Example of using SalesRadar data in reports and dashboards

Target Companies

* Companies utilizing Salesforce as SFA/CRM. * Companies facing challenges with customer data duplication, notation variations, and missing attributes. * Companies wishing to implement ABM, segment analysis, and timely sales on Salesforce. * Companies wishing to integrate reaction histories from multiple channels (e.g., form sales, direct mail, letters) into Salesforce for winning pattern analysis.

Offering Conditions

Item: Content

Operating Environment: Salesforce Enterprise Edition / Unlimited Edition / Performance Edition (Editions that allow API access and Apex execution)

Target Objects for Integration: Accounts, Leads

Delivery Method: Provided as a managed package

Application: Please contact us via the email address below: sales-radar.info@futurewoods.co.jp

Recruiting Sales Partners

We are seeking collaboration with Salesforce implementation support companies, SFA/CRM related solution partners, and ABM/Sales Ops consulting companies.

* Provision of promotional materials * Technical support * Joint marketing (webinars, co-authored articles, etc.)

For inquiries regarding collaboration, please contact sales-radar.info@futurewoods.co.jp.

About SalesRadar

SalesRadar holds 1.1 million active corporate information.