Otsuki City, Alpha System Service, and FLN Launch Joint Online-to-Offline 'Related Population' Creation Project
Otsuki City, Yamanashi Prefecture, has launched a 'related population' creation project in partnership with Future Link Network (FLN) and Alpha System Service to combat population decline. By leveraging the regional media platform 'Nativ.media,' the project aims to build continuous relationships with urban residents through content distribution and real-world experiences such as matchmaking events and agricultural activities, ultimately encouraging migration and settlement.
📋 Article Processing Timeline
- 📰 Published: May 27, 2026 at 15:54
- 🔍 Collected: June 1, 2026 at 00:40 (104h 45m after Published)
- 🤖 AI Analyzed: June 2, 2026 at 00:00 (23h 20m after Collected)
Future Link Network (FLN), a company promoting the creation of 'related populations' (headquartered in Funabashi, Chiba; CEO: Takeharu Ishii), has launched a joint project with Otsuki City, Yamanashi Prefecture, and Alpha System Service to promote regional information using the platform 'Nativ.media.'
Background: Otsuki City, facing population decline, is adopting a new strategy to cultivate 'related populations.' Otsuki is a nature-rich city located about 80 minutes from Tokyo via the Chuo Main Line. However, with a population of 20,726 as of May 2026, it faces challenges such as declining youth retention and the need for increased recognition. The city is shifting its focus from just migration to building long-term connections with people who have some form of engagement with the city. In this effort, they have partnered with Alpha System Service, which has deep local ties, and FLN, which operates a related population platform.
Initiatives: The project will use 'Nativ.チャンネル' to produce and distribute monthly content focusing on people, experiences, and lifestyle, rather than just tourism. By building a library of stories, the project aims to foster continuous relationships with urban residents. Additionally, various on-site experience programs are being prepared to encourage visitors to connect with the city.
About Nativ.media: Nativ.media is one of Japan's largest digital media platforms for regional migration and local charm, with up to 420,000 monthly PVs and over 5,000 newsletter subscribers. Through partnerships with major apps like SmartNews and NTT Docomo's d-menu, articles have 2-3 times the reach. The core audience consists of 25-54-year-olds in metropolitan areas who are interested in regional life.
Key Content Plans: Matchmaking events, tomato harvesting and lodging experiences, Shine Muscat harvesting, farm work programs, local cultural event features, and interviews with existing migrants and regional revitalization volunteers.
Expected Effects: Increased recognition of Otsuki City, activation of visits through events, expansion of related populations, and the creation of information assets through content archiving.
Future Outlook: Starting with information dissemination on Nativ.media, the project plans to integrate SNS and reader-participation events. FLN will continue to work with Otsuki City and Alpha System Service to build a system that continuously increases the number of people engaged with the region.
Background: Otsuki City, facing population decline, is adopting a new strategy to cultivate 'related populations.' Otsuki is a nature-rich city located about 80 minutes from Tokyo via the Chuo Main Line. However, with a population of 20,726 as of May 2026, it faces challenges such as declining youth retention and the need for increased recognition. The city is shifting its focus from just migration to building long-term connections with people who have some form of engagement with the city. In this effort, they have partnered with Alpha System Service, which has deep local ties, and FLN, which operates a related population platform.
Initiatives: The project will use 'Nativ.チャンネル' to produce and distribute monthly content focusing on people, experiences, and lifestyle, rather than just tourism. By building a library of stories, the project aims to foster continuous relationships with urban residents. Additionally, various on-site experience programs are being prepared to encourage visitors to connect with the city.
About Nativ.media: Nativ.media is one of Japan's largest digital media platforms for regional migration and local charm, with up to 420,000 monthly PVs and over 5,000 newsletter subscribers. Through partnerships with major apps like SmartNews and NTT Docomo's d-menu, articles have 2-3 times the reach. The core audience consists of 25-54-year-olds in metropolitan areas who are interested in regional life.
Key Content Plans: Matchmaking events, tomato harvesting and lodging experiences, Shine Muscat harvesting, farm work programs, local cultural event features, and interviews with existing migrants and regional revitalization volunteers.
Expected Effects: Increased recognition of Otsuki City, activation of visits through events, expansion of related populations, and the creation of information assets through content archiving.
Future Outlook: Starting with information dissemination on Nativ.media, the project plans to integrate SNS and reader-participation events. FLN will continue to work with Otsuki City and Alpha System Service to build a system that continuously increases the number of people engaged with the region.
FAQ
How accessible is Otsuki City?
It is located about 80 minutes from Tokyo via the Chuo Main Line, offering excellent access from the metropolitan area.