Local Information Platform "Mypl" Makes First Overseas Expansion! Ho Chi Minh, Vietnam Version Site Opens on May 1st

Future Link Network Co., Ltd. (Headquarters: Funabashi City, Chiba Prefecture; Representative Director: Takeharu Ishii; hereinafter FLN), which operates the local information platform "Mypl" covering 893 municipalities nationwide (as of April 2026), has partnered with KOLLAB V-J Co., Ltd. (Headquarters: Binh Thanh District, Ward 25, Ho Chi Minh City, Vietnam; Representative Director: Nguyen Thi Le Quyen) as a local cooperating company, and opened the Japanese version of "Mypl Ho Chi Minh," a local information platform centered on stores in Ho Chi Minh City, on Friday, May 1, 2026.

In Vietnam, due to recent legal regulations, the demand for internet search has increased, and centralized management of store information has become important. Utilizing 26 years of expertise in disseminating primary local information cultivated in Japan and the power of AI, FLN provides businesses in Ho Chi Minh City with information dissemination that can gain an advantage in search engines and Google Maps search. While collaborating with local cooperating companies to expand the number of participating stores, they are also considering expansion to other regions and the establishment of local corporations.

▼ "Mypl Ho Chi Minh" Japanese Version URL https://hochiminh.mypl.net/

1. Background: The Return to Search in Vietnam The background to the birth of the local information platform "Mypl" lies in social issues such as the concentration of population in major cities and the progression of a super-aging society with a declining birthrate. As concerns about declining birthrates and aging populations spread in other Asian countries, Vietnam was chosen as the destination to export the solutions provided by "Mypl."

In Vietnam, SNS marketing, such as Facebook and TikTok, is mainstream, but SNS fatigue due to information dispersion has become an issue. Furthermore, with the enforcement of the "Stealth Marketing Ban Law" in January 2026, information gathering has shifted from SNS influencers back to search engines like Google.

Local businesses in Vietnam rely on influencer marketing for customer acquisition and are not accustomed to self-promotion. At the same time, there is no comprehensive portal site in Vietnam that provides information for each region.

We believe there is an opportunity to leverage Mypl's expertise in this market gap.

2. Mypl's Strengths and Expectations in the Vietnamese Market Professional Information Gathering and AI-Powered Information Dissemination For businesses using "Mypl," we offer "Mypl-kun" (https://promotion.mypl.net/), an AI service specialized in local information that automatically generates and proposes PR texts for each store and company, utilizing data accumulated in "Mypl."

Based on past information disseminated by stores and content gathered by local cooperating companies, we create news that is strong in Google Search and Google Maps search. Furthermore, AI also creates SNS posts, hashtags, and even publishes them on SNS. This perfectly matches the needs of Vietnamese local businesses who are not accustomed to self-promotion.

Domain Power that Can Gain an Advantage in Google Search The domain of "Mypl" (https://mypl.net/) has 26 years of operational experience and is highly rated by Google.

In Vietnam, where the trend of returning to search is strengthening, the perspective of customer acquisition measures through search engines and Google Maps is emphasized, and "Mypl" can gain an advantage in both.

Providing Services at Approximately the Same Cost as Local Marketing In Vietnam, SNS operation agency services and influencer marketing cost tens of thousands of yen per project. The plans for "Mypl" provided in Vietnam are set at 12,000 to 44,000 yen per month. Including initial costs, this is approximately the same amount as local SNS operation agency services. It is expected to be used as a service that can replace SNS operation agency services.

Feedback from Local Businesses From a representative of a local Japanese izakaya that has already decided to use the service, we received feedback stating, "By using Mypl Ho Chi Minh, we expect to be able to disseminate information not only to Japanese expatriates but also to local Vietnamese people, which we have not been able to do effectively until now."

3. Future Development: Gradually Expand from Japanese-Affiliated Stores to Other Regions More than 10 businesses, including Japanese-affiliated and local restaurants and beauty salons, have already committed to using the service, and the number of participating stores will be gradually expanded. The goal is to contract with 2,000 businesses by 2029 (three years from now). The strategy is to first build a track record with Japanese-affiliated companies and stores, leveraging the strengths of local cooperating companies, and then expand the target to local stores.

In addition, local sales and advertisement creation will be outsourced to local cooperating companies. This will enable high profit margins by reducing personnel costs to about one-fourth of those in Japan.

In the future, based on the successful model in Ho Chi Minh, we plan to expand to other cities in Vietnam and establish local corporations.